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Custom Nation

Custom Nation
Author: Anthony Flynn
Publisher: BenBella Books, Inc.
Total Pages: 257
Release: 2012-11-15
Genre: Business & Economics
ISBN: 1937856119

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Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business. The New York Times bestseller Custom Nation is a practical how-to guide by someone who has built his business on the power of customization. YouBar founder Anthony Flynn and business journalist Emily Flynn Vencat explain how marketers, brand managers, and entrepreneurs across all industries can reinvigorate their businesses and increase profits. In Custom Nation, learn: • Why customization is key to today's businesses and what does and doesn't work • How to incorporate customization in new and established businesses to make your products stand out and sell • What strategies work for the most successful and profitable custom brands Drawing on firsthand interviews with the CEOs and founders of dozens of companies specializing in customization, Custom Nation reveals how customization can make any business stand apart and generate market share, increase profit margins, and develop customer loyalty.


PMP Certification All-In-One Desk Reference For Dummies

PMP Certification All-In-One Desk Reference For Dummies
Author: Cynthia Snyder Stackpole
Publisher: John Wiley & Sons
Total Pages: 866
Release: 2011-08-24
Genre: Business & Economics
ISBN: 1118028422

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Be as prepared as possible to take the PMP certification exam The PMP certification is the most popular project management certification available, but also a very difficult certification to obtain with very demanding requirements. That's where this All-in-One reference comes in. Packed with valuable information for taking the exam, the nine books in one covers everything from the certification process to gathering information for the application and signing up to take the exam, as well as studying for the most pertinent parts of the Project Management Body of Knowledge (PMBOK), and review questions. One thousand pages of fresh, new, and completely up-to-date comprehensive content have been prepared to correlate with the various domains of the test requirements. Serves as a solitary resource for all things related to PMP certification, from signing up to take the exam to getting savvy with the areas of the PMBOK that are required to be PMP certified Helps you navigate through each domain of the PMBOK: communications management, cost management, human resources management, integration management, procurement management, quality management, risk management, scope management, and time management Offers complete coverage of the challenging PMP certification requirements and a large selection of practice questions Includes a CD-ROM that features fully customizable test-prep software With this book by your side, you'll learn to navigate the various requirements that will put you on your way to becoming PMP certified.


Customization 4.0

Customization 4.0
Author: Stephan Hankammer
Publisher: Springer
Total Pages: 702
Release: 2018-06-20
Genre: Business & Economics
ISBN: 3319775561

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This proceedings volume presents the latest research from the worldwide mass customization & personalization (MCP) community bringing together new thoughts and results from various disciplines within the field. The chapters are based on papers from the MCPC 2017. The book showcases research and practice from authors that see MCP as an opportunity to extend or even revolutionize current business models. The current trends of Industrie 4.0, digital manufacturing, and the rise of smart products allow for a fresh perspective on MCP: Customization 4.0. The book places a new set of values in the centre of the debate: a world with finite resources, global population growth, and exacerbating climate change needs smart thinking to engage the most effective capabilities and resources. It discusses how Customization 4.0 fosters sustainable development and creates shared value for companies, customers, consumers, and the society as a whole. The chapters of this book are contributed by a wide range of specialists, offering cutting-edge research, as well as insightful advances in industrial practice in key areas. The MCPC 2017 has a strong focus on real life MCP applications, and this proceedings volume reflects this. MCP strategies aim to profit from the fact that people are different. Their objective is to turn customer heterogeneities into opportunities, hence addressing “long tail” business models. The objective of MCP is to provide goods and services that best serve individual customers’ needs with near mass production efficiency. This proceedings volume highlights the interdisciplinary work of thought leaders, technology developers, and researchers with corporate entrepreneurs putting these strategies into practice. Chapter 24 is open access under a CC BY 4.0 license via link.springer.com.


Workforce of One

Workforce of One
Author: Susan Cantrell
Publisher: Harvard Business Press
Total Pages: 283
Release: 2010-05-04
Genre: Business & Economics
ISBN: 1422159299

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Companies have excelled by treating customers as "markets of one"-offering them personalized buying experiences. But in managing talent, most firms still use one-size-fits-all HR practices. With today's diverse workforces, this approach is preventing organizations from attracting, retaining, and leveraging top talent. In Workforce of One, Susan Cantrell and David Smith show how exceptional companies are tailoring work experiences to employees' talents and interests-customizing job duties, training, recognition, and even compensation, work schedules, and performance appraisals. Their reward? Lower turnover, greater productivity, improved profit margins. The authors present four customization strategies: -Segmenting your workforce; for example, by life stage and learning style -Offering modular choices; e.g., choices regarding rewards, learning needs, or job duties -Defining broad and simple rules, such as evaluating work by outcomes, not time invested, or hiring for potential in addition to specific skills -Fostering employee-defined personalization, whereby employees define their own people practices (e.g., using peer-to-peer technologies to learn from one another) Drawing on extensive proprietary research, the authors explain how to combine aspects of all four strategies to address your organization's unique needs. Improving workforce performance through customized work experiences is the holy grail of the HR function. This book shows you how the workforce-of-one approach positions your company to win-while transforming your HR team into a strategic powerhouse.


Mass Customization

Mass Customization
Author: Flavio S. Fogliatto
Publisher: Springer Science & Business Media
Total Pages: 385
Release: 2010-11-09
Genre: Technology & Engineering
ISBN: 1849964890

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Mass customization (MC) has been hailed as a successful operations strategy across manufacturing and service industries for the past three decades. However, the wider implications of using MC approaches in the broader industrial and economic environment are not yet clearly understood. Mass Customization: Engineering and Managing Global Operations presents emerging research on the role of MC and personalization in today’s international operations context. The chapters cover MC in the context of global industrial economics and operations. Moreover, the book discusses MC topics that are relevant to the manufacturing and service sectors, such as: • product platforms; • learning curve modeling; • additive manufacturing; and • service customization. Case studies in manufacturing (e.g., apparel and transportation) and services (e.g., banking and virtual worlds) are also included. Mass Customization: Engineering and Managing Global Operations is a valuable text for mass customization researchers and practitioners. Researchers will find a selection of chapters prepared by internationally renowned authors, comprising most of their recent research in MC. Engineering professionals will be drawn by the vivid discussion of operational aspects and methods of MC, as well as by the selection of cases illustrating their practical application.


Information and Management Systems for Product Customization

Information and Management Systems for Product Customization
Author: Thorsten Blecker
Publisher: Springer Science & Business Media
Total Pages: 285
Release: 2005-12-28
Genre: Business & Economics
ISBN: 0387233482

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In today's competitive environment, manufacturing and service companies are intensifying their customization processes. Customization means companies must meet the challenge of providing individualized products and services, without introducing high costs. Therefore, companies must address both customization and cost factors to gain a competitive advantage. While product customization is the manufacturing of products according to individual customer needs, it does not involve any focus on the cost perspective. Information and Management Systems for Product Customization will concentrate on both product customization and costs' efficiency, which is termed as mass customization. Moreover, mass customization with its multi-dimensions is the new business paradigm challenging today's manufacturing companies.


Product Customization

Product Customization
Author: Lars Hvam
Publisher: Springer Science & Business Media
Total Pages: 291
Release: 2008-02-01
Genre: Business & Economics
ISBN: 3540714499

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For the majority of industrial companies, customizing products and services is among the most critical means to deliver true customer value and achieve superior competitive advantage. This book presents an operational procedure for the design of product configuration systems in industrial companies. It is based on the experience gained from more than forty product configuration projects in companies providing customers with tailored products and services.


Salesforce.com For Dummies

Salesforce.com For Dummies
Author: Tom Wong
Publisher: John Wiley & Sons
Total Pages: 434
Release: 2006-12-13
Genre: Computers
ISBN: 0470121157

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So you have something to sell or you work for a business using salesforce.com, but you’re not quite sure how to maximize your profits with it? Never fear! Salesforce.com for Dummies shows you the quick-and-easy way to start selling your product or service online without the confusion or fuss. With an emphasis on customer relationship management, this hands-on guide helps you manage accounts, market your products, and improve service. Whether you’re a salesperson, channel manager, marketing mogul, customer rep, or executive, you’ll find secrets here for making your job easier, your day more productive, and your business more successful. This second edition has been revised to include Salesforce.com’s latest product and feature offerings as of the Summer 2006 release, giving you the tools you need to: Build a product catalog Manage price books Calculating and customizing forecasts Drive demand up with campaigns Stimulate sales effectiveness with documents Deliver excellent service Analyze data with reports Verify your company profile Add users to salesforce Customize your page and search layout Extend your usage of Salesforce beyond CRM This guide makes suggestions on how to dive more productivity and improve communication with standard templates from the Dummies Web site. With this book you’ll get up to speed fast and manage your business information more effectively with Salesforce.com today!


Engineering Systems

Engineering Systems
Author: Olivier L. De Weck
Publisher: MIT Press
Total Pages: 231
Release: 2011-10-21
Genre: Science
ISBN: 0262297620

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An overview of engineering systems that describes the new challenges posed for twenty-first-century engineers by today's highly complex sociotechnical systems. Engineering, for much of the twentieth century, was mainly about artifacts and inventions. Now, it's increasingly about complex systems. As the airplane taxis to the gate, you access the Internet and check email with your PDA, linking the communication and transportation systems. At home, you recharge your plug-in hybrid vehicle, linking transportation to the electricity grid. Today's large-scale, highly complex sociotechnical systems converge, interact, and depend on each other in ways engineers of old could barely have imagined. As scale, scope, and complexity increase, engineers consider technical and social issues together in a highly integrated way as they design flexible, adaptable, robust systems that can be easily modified and reconfigured to satisfy changing requirements and new technological opportunities. Engineering Systems offers a comprehensive examination of such systems and the associated emerging field of study. Through scholarly discussion, concrete examples, and history, the authors consider the engineer's changing role, new ways to model and analyze these systems, the impacts on engineering education, and the future challenges of meeting human needs through the technologically enabled systems of today and tomorrow.


Linking Conjoint Analysis and QFD

Linking Conjoint Analysis and QFD
Author: Bernd Österreicher
Publisher: diplom.de
Total Pages: 219
Release: 1999-08-10
Genre: Business & Economics
ISBN: 3832416676

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Inhaltsangabe:Zusammenfassung: Die vorliegende Arbeit (in Englisch) beschäftigt sich mit der Integration der Methodik Conjointanalyse (CA) in den Quality Function Deployment Prozeß, um den QFD-Prozeß in Entscheidungs- und Bewertungssituationen zu unterstützen. Im Mittelpunkt steht dabei die Untersuchung der gängigen Conjointmethoden auf Anwendbarkeit und Eignung für groß angelegte Studien, wie z. B. QFD-Anwendungen. Detailliert wird dabei auf eine Erweiterung oder Unterstützung der Conjointanalyse eingegangen, um eine Vielzahl an Merkmalen und Merkmalsausprägungen (Kundenanforderungen) berücksichtigen zu können. Die kommerzielle Anwendung der einzelnen Methodiken, eine Fragebogenauswertung sowie ein Vergleich von 21 CA- und 3 der bekanntesten QFD Software-tools runden diese Arbeit ab. Abstract: This paper is structured into 5 chapters: Chapter 1 contains an introduction into the problem area and the aim of the thesis. Moreover, it gives a survey of the procedure to reach the target of extending and supporting several Conjoint Analysis methodologies to be able for an integration into the Quality Function Deployment approach with its huge amount of customer requirements (attributes and levels). Chapter 2 shows the integration of Conjoint Analysis and Quality Function Deployment into the Total Quality Management concept as quality improving, customer orientated (key word mass customization), and cost reducing tools. The importance to support Quality Function Deployment by Conjoint Analysis is pointed out to lead over to the main chapter of the paper. Chapter 3 is dedicated to several Conjoint Analysis models and the way in which to extend and support these methods, so that an integration into a large industrial study such as a Quality Function Deployment application can take place without any problems. To this purpose several conjoint techniques are described in detail, are extended by further techniques, and are compared to each other concerning their validity so that, finally, explicit recommendations can be given. The commercial use of Conjoint Analysis and the method transfer into several software-tools round off this chapter. Chapter 4 describes the Quality Function Deployment methodology in relation to the aim of this paper. The central subject is the House of Quality and its places where the Conjoint Analysis technique(s) can be applied. Results about the commercial use of several software-tools finish this chapter. Chapter 5 sums up [...]