Customercentric Selling Second Edition PDF Download
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Author | : Michael T. Bosworth |
Publisher | : McGraw Hill Professional |
Total Pages | : 288 |
Release | : 2010-01-08 |
Genre | : Business & Economics |
ISBN | : 9780071639842 |
Download CustomerCentric Selling, Second Edition Book in PDF, ePub and Kindle
The Web has changed the game for your customers— and, therefore, for you. Now, CustomerCentric Selling, already recognized as one of the premier methodologies for managing the buyer-seller relationship, helps you level the playing field so you can reach clients when they are ready to buy and create a superior customer experience. Your business and its people need to be “CustomerCentric”—willing and able to identify and serve customers’ needs in a world where competition waits just a mouse-click away. Traditional wisdom has long held that selling means convincing and persuading buyers. But today’s buyers no longer want or need to be sold in traditional ways. CustomerCentric Selling gives you mastery of the crucial eight aspects of communicating with today’s clients to achieve optimal results: Having conversations instead of making presentations Asking relevant questions instead of offering opinions Focusing on solutions and not only relationships Targeting businesspeople instead of gravitating toward users Relating product usage instead of relying on features Competing to win—not just to stay busy Closing on the buyer’s timeline (instead of yours) Empowering buyers instead of trying to “sell” them What’s more, CustomerCentric Selling teaches and reinforces key tactics that will make the most of your organization’s resources. Perhaps you feel you don’t have the smartest internal systems in place to ensure an ideal workflow. (Perhaps, as is all too common, you lack identifiable systems almost entirely.) From the basics—and beyond—of strategic budgeting and negotiation to assessing and developing the skills of your sales force, you’ll learn how to make sure that each step your business takes is the right one.
Author | : Michael T. Bosworth |
Publisher | : |
Total Pages | : |
Release | : 2000 |
Genre | : |
ISBN | : |
Download CustomerCentric Selling (2nd Edition). Book in PDF, ePub and Kindle
Author | : Jeff Krawitz |
Publisher | : |
Total Pages | : 290 |
Release | : 2020-04 |
Genre | : Business & Economics |
ISBN | : 9780988290259 |
Download Customer-Centric Selling--2nd Ed Book in PDF, ePub and Kindle
Author | : Michael T. Bosworth |
Publisher | : |
Total Pages | : |
Release | : 2004 |
Genre | : Marketing |
ISBN | : 9780071439411 |
Download Customer-Centric Selling Book in PDF, ePub and Kindle
The program that is revolutionizing highend selling, by showing companies how to "clone" their top sales performers. CEOs would pay anything to replicate their best salespeople; CustomerCentric sellingTM explains instead how to replicate their skills. It details a repeatable, scalable, and transferable sales process that formats the questions that superior salespeople ask, and then uses the results to influence and enhance the words and behaviors of their colleagues. CustomerCentric SellingTM shows salespersons how to differentiate themselves and their offerings by appealing to customer needs, steering away from making one-way presentations and toward having meaningful and goal-oriented conversations.
Author | : Jay R. Galbraith |
Publisher | : John Wiley & Sons |
Total Pages | : 208 |
Release | : 2011-01-06 |
Genre | : Business & Economics |
ISBN | : 1118046862 |
Download Designing the Customer-Centric Organization Book in PDF, ePub and Kindle
Designing the Customer-Centric Organization offers todayâ??s business leaders a comprehensive customer-centric organizational model that clearly shows how to put in place an infrastructure that is organized around the demands of the customer. Written by Jay Galbraith (the foremost expert in the field of organizational design), this important book includes a tool that will help determine how customer-centric an organization is- light-level, medium-level, complete-level, or high-level- and it shows how to ascertain the appropriate level for a particular institution. Once the groundwork has been established, the author offers guidance for the process of implementing a customer-centric system throughout an organization. Designing the Customer-Centric Organization includes vital information about structure, management processes, reward and management systems, and people practices.
Author | : Gary Walker |
Publisher | : McGraw Hill Professional |
Total Pages | : 224 |
Release | : 2013-04-19 |
Genre | : Business & Economics |
ISBN | : 007180806X |
Download The CustomerCentric Selling® Field Guide to Prospecting and Business Development: Techniques, Tools, and Exercises to Win More Business Book in PDF, ePub and Kindle
The Proven Approach to Prospecting for the Long Sales Cycle It's a fact: 92 percent of C-level executives never respond to e-mail blasts or cold calls . . . so why would you continue to rely on these approaches to generate new business? If you're like most sales professionals, it's time to transform your selling method by listening rather than talking and by asking questions rather than stating opinions. In short, you need to be customer-centric. This revolutionary new guide will show you how. The CustomerCentric Selling Field Guide to Prospecting and Business Development gives you the tools and methods necessary to refocus your energy from blindly delivering sales pitches to developing lasting relationships with profitable clients. This clear, concise, and proven-effective field guide covers: The six steps to prospecting success Calculating pipeline strength and requirements Successfully engaging decision makers at the "point of need" Ways to develop and deliver a sales-ready message How to leverage relationships through social networking The CustomerCentric Selling Field Guide to Prospecting and Business Development provides the tools you need to improve prospecting and business development effectiveness. Most important, it helps you increase productivity, win more business, and develop lasting relationships with your ideal customers.
Author | : Thomas Freese |
Publisher | : Sourcebooks, Inc. |
Total Pages | : 441 |
Release | : 2013-11-05 |
Genre | : Business & Economics |
ISBN | : 1402287534 |
Download Secrets of Question-Based Selling Book in PDF, ePub and Kindle
"After I sent my team to the Question Based Selling program, not only was the feedback from the training outstanding, but we experienced an immediate positive impact in results."—Jim Cusick, vice president of sales, SAP America, Inc. "Following the program, even our most experienced salespeople raved, saying QBS was the best sales training they have ever experienced!"—Alan D. Rohrer, director of sales, Hewlett Packard For nearly fifteen years, The Secrets of Question Based Selling has been helping great salespeople live you deliver big results. It's commonsense approach has become a classic, must-have tool that demonstrates how asking the right questions at the right time accurately identifies your customer's needs. But consumer behavior and sales techniques change as rapidly as technology—and there are countless contradictory sales training programs promising results. Knowing where you should turn to for success can be confusing. Now fully revised and updated, The Secrets of Question Based Selling provides a step-by-step, easy-to-follow program that focuses specifically on sales effectiveness—identifying the strategies and techniques that will increase your probability of success. How you sell has become more important than the product. With this hands-on guide, you will learn to: Penetrate more accounts Overcome customer skepticism Establish more credibility sooner Generate more return calls Motivate different types of buyers Develop more internal champions Close more sales...faster And much, much more
Author | : Michael T. Bosworth |
Publisher | : McGraw-Hill Companies |
Total Pages | : 278 |
Release | : 1995 |
Genre | : Business & Economics |
ISBN | : |
Download Solution Selling: Creating Buyers in Difficult Selling Markets Book in PDF, ePub and Kindle
In this age of rapidly-advancing technology, sales professionals need a reliable method for selling products and services that are perceived as sophisticated or complex. This book offers techniques for overcoming the customer's resistance, showing how to generate prospects and new business with a unique value-perception approach, create a set of tools that enable sales managers to manage pipeline, assign prospecting activity, control the cost of sales, and more.
Author | : Neil Rackham |
Publisher | : Routledge |
Total Pages | : 180 |
Release | : 2020-04-28 |
Genre | : Business & Economics |
ISBN | : 1000154572 |
Download SPIN® -Selling Book in PDF, ePub and Kindle
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
Author | : Kaufmann, Hans-Ruediger |
Publisher | : IGI Global |
Total Pages | : 675 |
Release | : 2012-11-30 |
Genre | : Business & Economics |
ISBN | : 1466625252 |
Download Customer-Centric Marketing Strategies: Tools for Building Organizational Performance Book in PDF, ePub and Kindle
As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organizations financial and marketing performance.