Customer Oriented Marketing Strategy PDF Download
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| Author | : Tevfik Dalgic |
| Publisher | : Business Expert Press |
| Total Pages | : 173 |
| Release | : 2013-03-15 |
| Genre | : Business & Economics |
| ISBN | : 1606495216 |
Download Customer-Oriented Marketing Strategy Book in PDF, ePub and Kindle
What is customer orientation? And how does it fit in your idea of a good marketing strategy? This book can help you understand more about the relationships, applications, and steps to take to drive continuous relationships with customers to aid in the process of defining and implementing niche strategies, international marketing efforts, and electronic commerce. Inside, the authors start with classic marketing concepts and then review important developments and research of the latest findings (both from the theoretical and applied points of view) to present specific examples, methodologies, policy measures, and strategies that can be implemented to increase and perfect customer satisfaction. Both manufacturing and service businesses are addressed, and the results will give you a combination of the major studies in this specific field of marketing and strategy to offer a comprehensive strategic tool for decision makers in organizations.
| Author | : Kaufmann, Hans-Ruediger |
| Publisher | : IGI Global |
| Total Pages | : 675 |
| Release | : 2012-11-30 |
| Genre | : Business & Economics |
| ISBN | : 1466625252 |
Download Customer-Centric Marketing Strategies: Tools for Building Organizational Performance Book in PDF, ePub and Kindle
As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organizations financial and marketing performance.
| Author | : Peter Fader |
| Publisher | : |
| Total Pages | : 128 |
| Release | : 2012 |
| Genre | : Business planning |
| ISBN | : |
Download Customer Centricity Book in PDF, ePub and Kindle
Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
| Author | : Steven P. Schnaars |
| Publisher | : |
| Total Pages | : 344 |
| Release | : 1991 |
| Genre | : Business & Economics |
| ISBN | : |
Download Marketing Strategy Book in PDF, ePub and Kindle
Schnaars stresses that business strategy must be customer-driven to be successful. He begins by explaining marketing's influence on business strategy and then gives a brief history of marketing strategy. He discusses Boston Consulting Group's growth share matrix, Michael Porter's three generic strategies, the standardization-customization debate within a global perspective, the ongoing empirical study, PIMS (profit impact of market strategies), and product life cycle (product and market evolution). Other subjects covered include market share, assessing competition, product differentiation, market segmentation, quality, and speed (shorter cycles) as strategy. The book concludes with a discussion of long-term customer satisfaction. ISBN 0-02-927953-4: $35.00.
| Author | : Lawrence J. Gitman |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2023-05-19 |
| Genre | : |
| ISBN | : 9781998109319 |
Download Introduction to Business Book in PDF, ePub and Kindle
| Author | : Robert W. Palmatier |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 384 |
| Release | : 2019 |
| Genre | : Business & Economics |
| ISBN | : 1788113608 |
Download Handbook on Customer Centricity Book in PDF, ePub and Kindle
Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentation or short-term marketing tactics. Rather, it represents an organization-wide philosophy that focuses on the systematic and continuous alignment of the firm’s internal architecture, strategy, capabilities, and offerings with external customers.
| Author | : Frank Bradley |
| Publisher | : John Wiley & Sons |
| Total Pages | : 316 |
| Release | : 2003-06-02 |
| Genre | : Business & Economics |
| ISBN | : |
Download Strategic Marketing Book in PDF, ePub and Kindle
Provides a short and concise look at the field. * Presents information that will have an international appeal.
| Author | : Cliff Allen |
| Publisher | : John Wiley & Sons |
| Total Pages | : 370 |
| Release | : 2001-07-23 |
| Genre | : Computers |
| ISBN | : 0471013714 |
Download One-to-One Web Marketing Book in PDF, ePub and Kindle
A comprehensive resource on implementing a one-to-one marketing strategy on the Web With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. With 40% new material, the Second Edition features a full arsenal of checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one-to-one technologies.
| Author | : Jean-Jacques Lambin |
| Publisher | : Presses univ. de Louvain |
| Total Pages | : 198 |
| Release | : 2013-04-03 |
| Genre | : Business & Economics |
| ISBN | : 9782874631191 |
Download Changing Market Relationships in the Internet Age Book in PDF, ePub and Kindle
This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in the global and interconnected market in which they operate.
| Author | : Norton Paley |
| Publisher | : CRC Press |
| Total Pages | : 450 |
| Release | : 1999-04-30 |
| Genre | : Business & Economics |
| ISBN | : 9781574442342 |
Download The Manager's Guide to Competitive Marketing Strategies, Second Edition Book in PDF, ePub and Kindle
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories. Features ·
