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Customer Knowledge Management: People, Processes, and Technology

Customer Knowledge Management: People, Processes, and Technology
Author: Al-Shammari, Minwir
Publisher: IGI Global
Total Pages: 386
Release: 2009-03-31
Genre: Computers
ISBN: 1605662593

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"This book introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy from distinctive core advantages found in key organizational elements"--Provided by publisher.


Customer-Centric Knowledge Management

Customer-Centric Knowledge Management
Author: Minwir Al-Shammari
Publisher: Information Science Reference
Total Pages: 315
Release: 2011-07-01
Genre: Customer relations
ISBN: 9781613500910

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"This book is a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation, contributing to the dynamic and emerging fields of organizational knowledge management, customer relationship management, and information and communication technologies"--Provided by publisher.


Encyclopedia of Knowledge Management, Second Edition

Encyclopedia of Knowledge Management, Second Edition
Author: Schwartz, David
Publisher: IGI Global
Total Pages: 1652
Release: 2010-07-31
Genre: Computers
ISBN: 1599049325

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Knowledge Management has evolved into one of the most important streams of management research, affecting organizations of all types at many different levels. The Encyclopedia of Knowledge Management, Second Edition provides a compendium of terms, definitions and explanations of concepts, processes and acronyms addressing the challenges of knowledge management. This two-volume collection covers all aspects of this critical discipline, which range from knowledge identification and representation, to the impact of Knowledge Management Systems on organizational culture, to the significant integration and cost issues being faced by Human Resources, MIS/IT, and production departments.


Customer Knowledge Management

Customer Knowledge Management
Author: Silvio Wilde
Publisher: Springer Science & Business Media
Total Pages: 152
Release: 2011-01-04
Genre: Business & Economics
ISBN: 3642164757

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Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management. The theoretical part comprises several approaches to knowledge, its transfer and the barriers to be overcome when sharing knowledge. This is followed by a description of CRM and CKM (Customer Knowledge Management), outlining how crucial their successful use is. The practical part explores on the one hand the dependence on knowledge and on the other hand its availability for a good customer relationship. It includes a case study that investigates both the administrative and the operational area of a concrete company. The survey results are then discussed in detail, key success factors identified and mistakes pointed out. After this critical analysis, final recommendations are given that every company can benefit from.


Knowledge Management in Emerging Economies: Social, Organizational and Cultural Implementation

Knowledge Management in Emerging Economies: Social, Organizational and Cultural Implementation
Author: Al-Shammari, Minwir
Publisher: IGI Global
Total Pages: 424
Release: 2010-09-30
Genre: Business & Economics
ISBN: 1616928883

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Knowledge Management in Emerging Economies: Social, Organizational and Cultural Implementation seeks focuses on knowledge management theoretical models and empirical research findings for developing economies. This book specifically seeks to understand the social, organizational, and cultural implementation aspects of knowledge management in the context of developing economies, and to discuss issues, challenges, and trends surrounding this implementation.


Recent Trends in Data Science and Soft Computing

Recent Trends in Data Science and Soft Computing
Author: Faisal Saeed
Publisher: Springer
Total Pages: 1133
Release: 2018-09-08
Genre: Technology & Engineering
ISBN: 3319990071

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This book presents the proceedings of the 3rd International Conference of Reliable Information and Communication Technology 2018 (IRICT 2018), which was held in Kuala Lumpur, Malaysia, on July 23–24, 2018. The main theme of the conference was “Data Science, AI and IoT Trends for the Fourth Industrial Revolution.” A total of 158 papers were submitted to the conference, of which 103 were accepted and considered for publication in this book. Several hot research topics are covered, including Advances in Data Science and Big Data Analytics, Artificial Intelligence and Soft Computing, Business Intelligence, Internet of Things (IoT) Technologies and Applications, Intelligent Communication Systems, Advances in Computer Vision, Health Informatics, Reliable Cloud Computing Environments, Recent Trends in Knowledge Management, Security Issues in the Cyber World, and Advances in Information Systems Research, Theories and Methods.


Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
Author: Management Association, Information Resources
Publisher: IGI Global
Total Pages: 2254
Release: 2014-12-31
Genre: Business & Economics
ISBN: 1466673583

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As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.


Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

Customer-Centric Marketing Strategies: Tools for Building Organizational Performance
Author: Kaufmann, Hans-Ruediger
Publisher: IGI Global
Total Pages: 675
Release: 2012-11-30
Genre: Business & Economics
ISBN: 1466625252

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As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization’s financial and marketing performance.


Successes and Failures of Knowledge Management

Successes and Failures of Knowledge Management
Author: Jay Liebowitz
Publisher: Morgan Kaufmann
Total Pages: 240
Release: 2016-06-17
Genre: Business & Economics
ISBN: 0128053372

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Successes and Failures of Knowledge Management highlights examples from across multiple industries, demonstrating where the practice has been implemented well—and not so well—so others can learn from these cases during their knowledge management journey. Knowledge management deals with how best to leverage knowledge both internally and externally in organizations to improve decision-making and facilitate knowledge capture and sharing. It is a critical part of an organization’s fabric, and can be used to increase innovation, improve organizational internal and external effectiveness, build the institutional memory, and enhance organizational agility. Starting by establishing KM processes, measures, and metrics, the book highlights ways to be successful in knowledge management institutionalization through learning from sample mistakes and successes. Whether an organization is already implementing KM or has been reluctant to do so, the ideas presented will stimulate the application of knowledge management as part of a human capital strategy in any organization. Provides keen insights for knowledge management practitioners and educators Conveys KM lessons learned through both successes and failures Includes straightforward, jargon-free case studies and research developed by the leading KM researchers and practitioners across industries