Customer Fraud And Business Responses PDF Download
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Author | : Kelly T. Tian |
Publisher | : Bloomsbury Publishing USA |
Total Pages | : 272 |
Release | : 2001-12-30 |
Genre | : Business & Economics |
ISBN | : 0313075921 |
Download Customer Fraud and Business Responses Book in PDF, ePub and Kindle
From remarkably frank and credible responses to their comprehensive research questionnaire, Tian and Keep provide a unique, wide ranging catalogue of frauds that customers perpetrate on businesses--and what marketers can do to combat it. They were able to receive and analyze more than 250 written descriptions--a 71% response rate!--of the acts that customers committed and the methods they used. Instead of merely a checklist, Tian and Keep obtained their data in the customers' own words, resulting in highly detailed and reliable insights into why customers did what they did. They find that customer fraud has emerged as a form of guerilla warfare against companies, that it is adapted to specific situations, and that underlying customers' motivation is a need to get even. Ethics has little do with it. In fact, some respondents even asserted that they had an obligation to commit fraud: they did it to retaliate against what they perceived as unethical acts that businesses committed against them. The result is a rare documentation of the specifics of fraud, how it threatens not only business but entire economies, and the actions--bold and subtle--that marketers can take in self-protective response. Not only will corporate management, particularly in marketing, get detailed descriptions of their customers' fraud strategies and tactics, but they will also receive insights into where they are vulnerable and why. Tian and Keep show that fraud has become so socially acceptable among middle class customers that they are willing to share their tactics, strategies, and secrets with their friends. With this as their foundation, the authors give practitioners an arsenal of detection and deterrence methods. Equally important, they provide ways to implement them without alienating their other, blameless customers. They also show marketers what they can do to reestablish trust in their marketing exchanges with customers, and improve relationships in ways that will diminish (if not fully eliminate) the incidence of fraud. For management generally as well as marketers in companies of all sizes and type, Tian's and Keep's book is essential, engrossing, and useful reading.
Author | : Leonard W. Vona |
Publisher | : John Wiley & Sons |
Total Pages | : 404 |
Release | : 2011-06-09 |
Genre | : Business & Economics |
ISBN | : 1118093720 |
Download The Fraud Audit Book in PDF, ePub and Kindle
Essential guidance for creation of an effective fraud audit program in core business systems The Association of Certified Fraud Examiners has reported that U.S. businesses lose up to $4 billion annually due to fraud and abuse. Discover fraud within your business before yours becomes another business fraud statistic. The Fraud Audit provides a proven fraud methodology that allows auditors to discover fraud versus investigating it. Explains how to create a fraud audit program Shows auditors how to locate fraud through the use of data mining Focuses on a proven methodology that has actually detected fraudulent transactions Take a look inside for essential guidance for fraud discovery within specific corporate F&A functions, such as disbursement, procurement, payroll, revenue misstatement, inventory, journal entries, and management override.
Author | : Madison Books, Incorporated |
Publisher | : Vestal Press |
Total Pages | : 25 |
Release | : 1978 |
Genre | : Credit card fraud |
ISBN | : 9780930256036 |
Download How to Reduce Business Losses from Employee Theft and Customer Fraud Book in PDF, ePub and Kindle
Author | : |
Publisher | : |
Total Pages | : 276 |
Release | : 2002 |
Genre | : Identity theft |
ISBN | : |
Download Stolen Identities Book in PDF, ePub and Kindle
Author | : V. Kumar |
Publisher | : Edward Elgar Publishing |
Total Pages | : 521 |
Release | : 2015-01-30 |
Genre | : Business & Economics |
ISBN | : 1781004986 |
Download Handbook of Research on Customer Equity in Marketing Book in PDF, ePub and Kindle
Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizin
Author | : United States. Congress. Senate. Committee on Governmental Affairs. Subcommittee on Civil Service, Post Office, and General Services |
Publisher | : |
Total Pages | : 214 |
Release | : 1982 |
Genre | : Consumer protection |
ISBN | : |
Download Postal Fraud Book in PDF, ePub and Kindle
Author | : Wisconsin. Office of Consumer Protection |
Publisher | : |
Total Pages | : 234 |
Release | : 1977 |
Genre | : Consumer protection |
ISBN | : |
Download Handbook on Consumer Fraud and Unfair Business Practices Book in PDF, ePub and Kindle
Author | : Texas |
Publisher | : |
Total Pages | : 524 |
Release | : 2009 |
Genre | : Commercial law |
ISBN | : |
Download Business and Commerce Code Book in PDF, ePub and Kindle
Author | : Nripendra P. Rana |
Publisher | : Springer Nature |
Total Pages | : 337 |
Release | : 2019-11-11 |
Genre | : Business & Economics |
ISBN | : 3030243745 |
Download Digital and Social Media Marketing Book in PDF, ePub and Kindle
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author | : Robert Nisbet |
Publisher | : Academic Press |
Total Pages | : 859 |
Release | : 2009-05-14 |
Genre | : Mathematics |
ISBN | : 0080912036 |
Download Handbook of Statistical Analysis and Data Mining Applications Book in PDF, ePub and Kindle
The Handbook of Statistical Analysis and Data Mining Applications is a comprehensive professional reference book that guides business analysts, scientists, engineers and researchers (both academic and industrial) through all stages of data analysis, model building and implementation. The Handbook helps one discern the technical and business problem, understand the strengths and weaknesses of modern data mining algorithms, and employ the right statistical methods for practical application. Use this book to address massive and complex datasets with novel statistical approaches and be able to objectively evaluate analyses and solutions. It has clear, intuitive explanations of the principles and tools for solving problems using modern analytic techniques, and discusses their application to real problems, in ways accessible and beneficial to practitioners across industries - from science and engineering, to medicine, academia and commerce. This handbook brings together, in a single resource, all the information a beginner will need to understand the tools and issues in data mining to build successful data mining solutions. Written "By Practitioners for Practitioners" Non-technical explanations build understanding without jargon and equations Tutorials in numerous fields of study provide step-by-step instruction on how to use supplied tools to build models Practical advice from successful real-world implementations Includes extensive case studies, examples, MS PowerPoint slides and datasets CD-DVD with valuable fully-working 90-day software included: "Complete Data Miner - QC-Miner - Text Miner" bound with book