Customer Centric Marketing PDF Download
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Author | : Aldo Cundari |
Publisher | : John Wiley & Sons |
Total Pages | : 176 |
Release | : 2015-05-04 |
Genre | : Business & Economics |
ISBN | : 1119092892 |
Download Customer-Centric Marketing Book in PDF, ePub and Kindle
The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these forces to engage them. You'll find actionable advice to help you pull together these seemingly independent elements to create a customer-centric business model that is ideally positioned to take on the dynamic requirements of today's marketing environment, and learn the strategic rules that CMOs can use to model their organizations to win. Valuable insights on customer experience, innovation, content, social media, and operating strategies will help you formulate a workable plan, and when combined with the practical guidance and expert advice, enable you to put your plan into action today. The new purchasing journey has created a whole new set of customer touch points with unique needs, and has identified key activity areas that drive success or failure in the marketplace. This guide helps you sort it all out, and make your organization rise to the top. Define the new customer-purchasing journey Identify and influence the new consumer Engage, nurture, and utilize brand advocates to spread your message Position your organization to win in the new marketplace As customers evolve, smart companies evolve with them, and, with a track record that speaks for itself, putting the customer at the center of strategic thinking is the key to a winning plan,. Consumer evolution is happening more rapidly than ever before, and keeping your organization out in front has never been more important. Customer-Centric Marketing provides the concrete framework, expert insight, and actionable advice that turns strategy into reality.
Author | : Kaufmann, Hans-Ruediger |
Publisher | : IGI Global |
Total Pages | : 675 |
Release | : 2012-11-30 |
Genre | : Business & Economics |
ISBN | : 1466625252 |
Download Customer-Centric Marketing Strategies: Tools for Building Organizational Performance Book in PDF, ePub and Kindle
As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organizations financial and marketing performance.
Author | : Peter Fader |
Publisher | : |
Total Pages | : 128 |
Release | : 2012 |
Genre | : Business planning |
ISBN | : |
Download Customer Centricity Book in PDF, ePub and Kindle
Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
Author | : Peter Fader |
Publisher | : University of Pennsylvania Press |
Total Pages | : 136 |
Release | : 2018-10-30 |
Genre | : Business & Economics |
ISBN | : 1613631413 |
Download The Customer Centricity Playbook Book in PDF, ePub and Kindle
A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
Author | : Sathit Parniangtong |
Publisher | : Springer |
Total Pages | : 341 |
Release | : 2017-06-05 |
Genre | : Business & Economics |
ISBN | : 9811044422 |
Download Competitive Advantage of Customer Centricity Book in PDF, ePub and Kindle
This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for measuring business performance. Further, it advocates the need to provide solutions to customers’ requirements with bundles of products and services. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs. The book highlights the value of business planning, marketing and sales mechanisms and changing employee behavior to create lifelong, high-value profitable customer relationships that satisfy the customer’s needs. Competitive Advantage of Customer Centricity maps a new journey that entire organizations must undertake in order to achieve these lucrative goals.
Author | : Michael T. Bosworth |
Publisher | : McGraw Hill Professional |
Total Pages | : 305 |
Release | : 2010-01-08 |
Genre | : Business & Economics |
ISBN | : 0071639845 |
Download CustomerCentric Selling, Second Edition Book in PDF, ePub and Kindle
The Web has changed the game for your customers—and, therefore, for you. Now, CustomerCentricSelling, already recognized as one of the premiermethodologies for managing the buyer-sellerrelationship, helps you level the playing field soyou can reach clients when they are ready to buyand create a superior customer experience. Your business and its people need to be“CustomerCentric”—willing and able to identifyand serve customers’ needs in a world wherecompetition waits just a mouse-click away.Traditional wisdom has long held that sellingmeans convincing and persuading buyers. Buttoday’s buyers no longer want or need to be soldin traditional ways. CustomerCentric Selling givesyou mastery of the crucial eight aspects ofcommunicating with today’s clients to achieveoptimal results: Having conversations instead ofmaking presentations Asking relevant questions insteadof offering opinions Focusing on solutions and notonly relationships Targeting businesspeople insteadof gravitating toward users Relating product usage instead ofrelying on features Competing to win—not just to stay busy Closing on the buyer’s timeline(instead of yours) Empowering buyers instead of tryingto “sell” them What’s more, CustomerCentric Selling teaches andreinforces key tactics that will make the most ofyour organization’s resources. Perhaps you feelyou don’t have the smartest internal systems inplace to ensure an ideal workflow. (Perhaps, asis all too common, you lack identifiable systemsalmost entirely.) From the basics—and beyond—ofstrategic budgeting and negotiation to assessingand developing the skills of your sales force, you’lllearn how to make sure that each step yourbusiness takes is the right one.
Author | : Robert W. Palmatier |
Publisher | : Edward Elgar Publishing |
Total Pages | : 384 |
Release | : 2019 |
Genre | : Business & Economics |
ISBN | : 1788113608 |
Download Handbook on Customer Centricity Book in PDF, ePub and Kindle
Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentation or short-term marketing tactics. Rather, it represents an organization-wide philosophy that focuses on the systematic and continuous alignment of the firm’s internal architecture, strategy, capabilities, and offerings with external customers.
Author | : Jham, Vimi |
Publisher | : IGI Global |
Total Pages | : 373 |
Release | : 2013-07-31 |
Genre | : Business & Economics |
ISBN | : 1466643587 |
Download Cases on Consumer-Centric Marketing Management Book in PDF, ePub and Kindle
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.
Author | : Srini Sekaran |
Publisher | : Srini Sekaran |
Total Pages | : 204 |
Release | : 2020-07-19 |
Genre | : Business & Economics |
ISBN | : |
Download Product Marketing, Simplified Book in PDF, ePub and Kindle
A comprehensive guide to product marketing — from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business. Whether you're looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.
Author | : PDC Professional Publishing |
Publisher | : PDC Professional Publishing |
Total Pages | : 285 |
Release | : 2010-07 |
Genre | : Business & Economics |
ISBN | : 0615382630 |
Download Customer Centric Product Definition Book in PDF, ePub and Kindle