Customer Behavior PDF Download
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Author | : Arjun Chaudhuri |
Publisher | : Routledge |
Total Pages | : 182 |
Release | : 2006-08-14 |
Genre | : Business & Economics |
ISBN | : 1136406905 |
Download Emotion and Reason in Consumer Behavior Book in PDF, ePub and Kindle
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
Author | : Laura Lake |
Publisher | : John Wiley & Sons |
Total Pages | : 386 |
Release | : 2009-05-11 |
Genre | : Business & Economics |
ISBN | : 0470449837 |
Download Consumer Behavior For Dummies Book in PDF, ePub and Kindle
Consumer behaviour.
Author | : Diane Phillips |
Publisher | : Oxford University Press, USA |
Total Pages | : 592 |
Release | : 2020 |
Genre | : Consumer behavior |
ISBN | : 9780190857134 |
Download Consumer Behavior and Insights Book in PDF, ePub and Kindle
Historical and current perspectives on consumption -- A historical context for understanding consumption -- Contemporary perspectives on consumer behavior -- Consumer research -- Micro-view of consumption -- Perceptual processes -- Learning and memory -- Personality, self, and motivation -- Attitude theory and behavior change -- Decision-making and involvement -- Macro-view of consumption -- Patterns of buyer behavior -- Groups, social processes, and communications -- Culture -- Where are we going? -- Ethics and social responsibility -- Future trends in consumer behavior -- Glossary -- Index.
Author | : Debra L. Stephens |
Publisher | : Taylor & Francis |
Total Pages | : 233 |
Release | : 2016-10-26 |
Genre | : Business & Economics |
ISBN | : 1317648854 |
Download Essentials of Consumer Behavior Book in PDF, ePub and Kindle
Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption. The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more. It will be a valuable text for any graduate student of consumer behavior or marketing, as well as any interested consumers.
Author | : Brian Mullen |
Publisher | : Psychology Press |
Total Pages | : 290 |
Release | : 2013-06-17 |
Genre | : Business & Economics |
ISBN | : 1134932898 |
Download The Psychology of Consumer Behavior Book in PDF, ePub and Kindle
After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.
Author | : David S Duncan |
Publisher | : PublicAffairs |
Total Pages | : 224 |
Release | : 2021-05-04 |
Genre | : Business & Economics |
ISBN | : 1541774485 |
Download The Secret Lives of Customers Book in PDF, ePub and Kindle
A "detective story" that delivers key insights for any businessperson asking the questions: who really are our customers, why do we lose them, how do we regain them? Customers can be a mystery. Despite the availability of more data than ever before, everyone, from the CEO to salespeople in the field, struggles to understand who their customers really are, what they want, why they lose them, and how to regain them. To crack the case, start thinking like a market detective. David Scott Duncan shows how in his entertaining story of Tazza, a fictional chain of cafes with declining sales and leaders urgently seeking to understand why. The vivid characters of Tazza’s market detective force come to their aha moment when they finally understand why their most loyal customers walked out the door—and how they can get them back. The core of the Tazza story is a simple, powerful idea that upends how most businesses view their customers. Customers have “jobs to be done.” They “hire” companies to solve a problem or fulfill a need and “fire” them when unhappy. Duncan’s fresh way of thinking about how to understand your customers’ secret lives provides an innovative path for solving whatever market mysteries you face.
Author | : Angus Deaton |
Publisher | : Cambridge University Press |
Total Pages | : 468 |
Release | : 1980-05-30 |
Genre | : Business & Economics |
ISBN | : 9780521296762 |
Download Economics and Consumer Behavior Book in PDF, ePub and Kindle
For advanced courses in economic analysis, this book presents the economic theory of consumer behavior, focusing on the applications of the theory to welfare economies and econometric analysis.
Author | : Solomon |
Publisher | : Pearson Education India |
Total Pages | : 562 |
Release | : 1973 |
Genre | : |
ISBN | : 9788177580327 |
Download Consumer Behavior Book in PDF, ePub and Kindle
Author | : Rajagopal |
Publisher | : IGI Global |
Total Pages | : 319 |
Release | : 2015-01-31 |
Genre | : Business & Economics |
ISBN | : 1466675195 |
Download Understanding Consumer Behavior and Consumption Experience Book in PDF, ePub and Kindle
Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher
Author | : Michaela Wanke |
Publisher | : Psychology Press |
Total Pages | : 407 |
Release | : 2008-12-16 |
Genre | : Business & Economics |
ISBN | : 1136642846 |
Download Social Psychology of Consumer Behavior Book in PDF, ePub and Kindle
This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.