Current Issues In Political Marketing PDF Download
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| Author | : Jennifer Lees-Marshment |
| Publisher | : Routledge |
| Total Pages | : 336 |
| Release | : 2006-05-12 |
| Genre | : Business & Economics |
| ISBN | : 1136792120 |
Download Current Issues in Political Marketing Book in PDF, ePub and Kindle
Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i
| Author | : Walter Wymer |
| Publisher | : |
| Total Pages | : 307 |
| Release | : 2009 |
| Genre | : |
| ISBN | : |
Download Current Issues in Political Marketing Book in PDF, ePub and Kindle
| Author | : Jennifer Lees-Marshment |
| Publisher | : Routledge |
| Total Pages | : 315 |
| Release | : 2009-09-10 |
| Genre | : Business & Economics |
| ISBN | : 1134084110 |
Download Political Marketing Book in PDF, ePub and Kindle
Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office.analyses the implications of political marketing for democracy - are we happy to be 'citizen-consumers'?Drawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this text:examines a wide range of political marketing topics including the rise of the political consumer, market intelligence and segmentation, opposition research, e-marketing, direct mail, market-orientation and strategy, internal marketing, product re-development, branding, local political marketing, marketing in government, delivery and global knowledge transferfeatures over 40 case studies written by international specialists in over 20 countries, and practitioner perspectives from those currently engaged in political marketingillustrates theories with clear examples integrated with topical discussion points, and provides essay and applied assessment suggestions in each chapter. Presented in clear and engaging style, this textbook offers sophisticated understanding of this exciting new area. Written by a leading expert in the field, it is essential reading for all students of political marketing, parties and elections and comparative politics.
| Author | : Jennifer Lees-Marshment |
| Publisher | : Routledge |
| Total Pages | : 331 |
| Release | : 2014-08-28 |
| Genre | : Political Science |
| ISBN | : 1136212191 |
Download Political Marketing in the United States Book in PDF, ePub and Kindle
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
| Author | : Jennifer Lees-Marshment |
| Publisher | : Routledge |
| Total Pages | : 292 |
| Release | : 2014-05-09 |
| Genre | : Political Science |
| ISBN | : 131768625X |
Download Political Marketing Book in PDF, ePub and Kindle
Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.
| Author | : Jennifer Lees-Marshment |
| Publisher | : Routledge |
| Total Pages | : 488 |
| Release | : 2012-03-12 |
| Genre | : Business & Economics |
| ISBN | : 1136597433 |
Download Routledge Handbook of Political Marketing Book in PDF, ePub and Kindle
With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook of Political Marketing contains cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, containing emerging areas and authors alongside established ones. The handbook addresses the practicalities as well as the broader impact of political marketing on politics including its’ role in the changing relationship between political leaders, parties and voters. With each chapter providing a comparative and carefully structured discussion of a key topic, the handbook examines issues within the following broad themes: Understanding the market, gathering ideas, and debate Product development, branding and strategy Internal Marketing Communicating and connecting with the public Government Marketing - delivery, policy and leadership With each chapter written to a common template presenting new research and contemporary case studies, the handbook combines a succinct presentation of the latest research with an accessible and systematic format that will be of great interest to scholars and practitioners alike.
| Author | : Heather Savigny |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 301 |
| Release | : 2011-11-03 |
| Genre | : Political Science |
| ISBN | : 1441192026 |
Download The Problem of Political Marketing Book in PDF, ePub and Kindle
Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following: * Why have politicians adopted political marketing? What are the contextual factors that have led to this? * How does the political marketing literature model this activity? * What are the underlying assumptions of these models * How does political marketing affect democracy? * How is political marketing best conceptualised and understood in light of this critical analysis?
| Author | : J. Lees-Marshment |
| Publisher | : Springer |
| Total Pages | : 272 |
| Release | : 2011-03-29 |
| Genre | : Political Science |
| ISBN | : 0230299512 |
Download The Political Marketing Game Book in PDF, ePub and Kindle
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
| Author | : Wojciech Cwalina |
| Publisher | : Routledge |
| Total Pages | : 353 |
| Release | : 2015-01-28 |
| Genre | : Political Science |
| ISBN | : 1317462599 |
Download Political Marketing: Book in PDF, ePub and Kindle
Comprehensive and clearly organized, this is the first integrated theory-to-practice text on marketing's role in the political process. It incorporates insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science, and covers every aspect of marketing's infiltration into politics, including campaign strategy, market segmentation, and media strategy. Using examples and models drawn from countries around the globe, the authors elucidate the importance of political marketing techniques for the stability of democratic institutions. They also note the potential threats to democracy, especially the use of marketing techniques to manipulate voters at the subconscious level. They conclude with a set of normative do's and dont's for political marketing practice that strengthens civic education and democratic governance.
| Author | : Newman, Bruce I. |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 208 |
| Release | : 2022-04-12 |
| Genre | : Political Science |
| ISBN | : 1800377207 |
Download A Research Agenda for Political Marketing Book in PDF, ePub and Kindle
This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of political marketing.
