Cultural Sensitivity And Adaptation In Asia Marketing Management PDF Download
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Author | : Dr Mohd Farid Shamsudin |
Publisher | : ABRN ASIA |
Total Pages | : 99 |
Release | : 2023-11-01 |
Genre | : Education |
ISBN | : 9672589182 |
Download Cultural Sensitivity and Adaptation in Asia Marketing Management Book in PDF, ePub and Kindle
In today's interconnected world, the realm of marketing management is undergoing a profound transformation. as businesses expand their reach across borders and cultures, the ability to understand, respect, and adapt to the diverse cultural landscapes of Asia has become paramount. "Cultural sensitivity and adaptation in Asia marketing management" is a timely and indispensable resource that delves into the intricacies of this dynamic and rapidly evolving field.
Author | : Guilherme Pires |
Publisher | : Routledge |
Total Pages | : 383 |
Release | : 2014-12-05 |
Genre | : Business & Economics |
ISBN | : 1135046395 |
Download Ethnic Marketing Book in PDF, ePub and Kindle
A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Instead of adapting to a dominant, host country culture, many ethnic minorities seek to preserve their identities, both as diasporic communities and within their adopted countries. For marketers it has been recognised as crucial to understand the unique needs of these individuals and to develop superior marketing strategies that meet their preferences. Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries. Since the publication of Pires' and Stanton's 2005 book there has been continuing changes in the political, social and economic environment in many countries which have growing ethnic minorities. Incorporating new research across disciplines on the marketing relevance of ethnic minorities, this book also integrates contributions and excerpts from in-depth interviews conducted with leading marketing experts, whose views and insights stimulate discussion and result in in an invaluable guide to best practice in ethnic marketing across the world, plus expert insights into the future of this dynamic area. This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities.
Author | : Stanley Paliwoda |
Publisher | : Routledge |
Total Pages | : 204 |
Release | : 2013-01-04 |
Genre | : Business & Economics |
ISBN | : 1136303812 |
Download Marketing Management in Asia. Book in PDF, ePub and Kindle
Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’s largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.
Author | : Emily Bloom |
Publisher | : GRIN Verlag |
Total Pages | : 19 |
Release | : 2015-10-30 |
Genre | : Social Science |
ISBN | : 3668077568 |
Download Influences of Asian Cultural Identity on Global Marketing Strategies Book in PDF, ePub and Kindle
Seminar paper from the year 2014 in the subject Cultural Studies - Miscellaneous, grade: 1,0, University of Greenwich, language: English, abstract: This paper discusses the influence of Asian cultural identity on Global Marketing. Over the course of the past decades globalisation has had a great impact on the every day lives of people around the globe. Due to the advances in technology and new inventions, such as the internet and therefore the diminishing of boundaries, people from various countries of the world are now more than ever able to be connected to each other, travel and overcome far distances, as well as purchase and consume products and services from all over the world. The benefits of globalisation not only influence people in their daily lifes, but can also be applied to the way in which companies organise themselves as well as operate in their home and foreign markets. The rise of global companies that sell and market products in foreign countries affected organisational work and created the need for global marketing strategies. In order for these strategies to work the different cultural backgrounds and values of customers need to be taken into account. Mooij supports this idea by pointing out, that in order for marketing or advertising to be effective it “must include values that match the values of the consumers being addressed“ (Mooij, 1998, p.91). Mooij explains further, that the way in which consumers behave and are motivated largely depends on their culture, which is why marketing strategies need to be relevant to the culture of the consumer they are trying to address (Mooij M. D., 1998). This explains why marketing managers today face a number of challenges and are influenced by the cultural identity of the country they are marketing a product in. Asia has one of the largest economies of the world which makes it extremely attractive for companies seeking to expand globally. East Asia alone is home to about 20 percent of the world’s population and is likely to make up an equally high share of the world trade (Chaze, 2010). In the following, this essay will try to explain how the Asian culture in terms of group, family and status orientation might culturally influence the way in which foreign companies market their products to Asian consumers as well as discuss possible practical measures that should be taken by international marketers in this context.
Author | : Richard R. Gesteland |
Publisher | : Copenhagen Business School Press DK |
Total Pages | : 196 |
Release | : 2002 |
Genre | : Business etiquette |
ISBN | : 9788763000949 |
Download Marketing Across Cultures in Asia Book in PDF, ePub and Kindle
"A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Packed with useful information and real-world examples, Marketing Across Cultures in Asia is based on the two authors' 35 years of combined hands-on experience of managing, marketing and negotiating in Asia."
Author | : Khosrow-Pour, D.B.A., Mehdi |
Publisher | : IGI Global |
Total Pages | : 339 |
Release | : 2019-06-14 |
Genre | : Business & Economics |
ISBN | : 1522569812 |
Download Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies Book in PDF, ePub and Kindle
One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.
Author | : Masaaki (Mike) Kotabe |
Publisher | : John Wiley & Sons |
Total Pages | : 770 |
Release | : 2020-01-09 |
Genre | : Business & Economics |
ISBN | : 1119563119 |
Download Global Marketing Management Book in PDF, ePub and Kindle
Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly updated eighth edition both describes today's multilateral realities and explores the future of marketing in a global context. Building upon four main themes, the text discusses marketing management in light of the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of globalization, and the various consequences of corporate action such as environmental pollution, substandard food safely, and unsafe work environments. Each chapter contains review and discussion questions to encourage classroom participation and strengthen student learning.
Author | : Philip J. Kitchen |
Publisher | : Springer |
Total Pages | : 286 |
Release | : 2014-12-02 |
Genre | : Business & Economics |
ISBN | : 1137388552 |
Download Integrated Communications in the Postmodern Era Book in PDF, ePub and Kindle
This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.
Author | : Jean-Claude Usunier |
Publisher | : Prentice-Hall PTR |
Total Pages | : 652 |
Release | : 2000 |
Genre | : Business & Economics |
ISBN | : |
Download Marketing Across Cultures Book in PDF, ePub and Kindle
Based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices, this work offers an approach to global marketing. It emphasizes comparisons of global and local consumption.
Author | : Syed Saad Andaleeb |
Publisher | : Emerald Group Publishing |
Total Pages | : 592 |
Release | : 2016-12-22 |
Genre | : Business & Economics |
ISBN | : 1786357453 |
Download Strategic Marketing Management in Asia Book in PDF, ePub and Kindle
With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.