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Product Experience

Product Experience
Author: Hendrik N. J. Schifferstein
Publisher: Elsevier
Total Pages: 688
Release: 2011-04-28
Genre: Psychology
ISBN: 9780080556789

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Product Experience brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion) and links these areas to more applied areas of science, such as product design, human-computer interaction and marketing. The field of product experience research will include some of the research from four areas: Arts, Ergonomics, Technology, and Marketing. Traditionally, each of these four fields seems to have a natural emphasis on the human (ergonomics and marketing), the product (technology) or the experience (arts). However, to fully understand human product experience, we need to use different approaches and we need to build bridges between these various fields of expertise. Most comprehensive collection of psychological research behind product design and usability Consistenly addresses the 3 components of human-product experience: the human, the product, and the experience International contributions from experts in the field


Crossmodal Correspondence

Crossmodal Correspondence
Author: Na Chen
Publisher: Frontiers Media SA
Total Pages: 142
Release: 2024-04-01
Genre: Science
ISBN: 283254701X

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We live in a rich multisensory environment, in which we experience a continuous stream of sensory information coming from different sensory modalities, such as vision, sound, smell, touch, and taste. Our brains constantly encode, filter, and integrate that sensory information, and generate a unified perception of the world. However, how the brain processes and binds those sensory inputs are still unknown. Crossmodal correspondence refers to the tendency for normal observers to match distinct features or dimensions of experience across different sensory modalities (e.g., “bouba-kiki” effect). There has been a rapid growth of research interest in crossmodal correspondence over the last two decades. More and more crossmodal correspondences, within-modal correspondences, associations between sensory dimensions and concepts, and experiences have been identified. The congruency effect of crossmodal correspondences on facilitating sensory processing has also been highlighted.


Multisensory Perception

Multisensory Perception
Author: K. Sathian
Publisher: Academic Press
Total Pages: 488
Release: 2019-09-15
Genre: Medical
ISBN: 0128125640

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Multisensory Perception: From Laboratory to Clinic surveys the current state of knowledge on multisensory processes, synthesizing information from diverse streams of research and defining hypotheses and questions to direct future work. Reflecting the nature of the field, the book is interdisciplinary, comprising the findings and views of writers with diverse backgrounds and varied methods, including psychophysical, neuroanatomical, neurophysiological and neuroimaging approaches. Sections cover basic principles, specific interactions between the senses, the topic of crossmodal correspondences between particular sensory attributes, the related topic of synesthesia, and the clinic. Offers a comprehensive, up-to-date overview of the current state of knowledge on multisensory processes Coverage includes basic principles, specific interactions between the senses, crossmodal correspondences and the clinical aspects of multisensory processes Includes psychophysical, neuroanatomical, neurophysiological and neuroimaging approaches


Perception-Cognition Interface & Cross-Modal Experiences: Insights into Unified Consciousness

Perception-Cognition Interface & Cross-Modal Experiences: Insights into Unified Consciousness
Author: Aleksandra Mroczko-Wąsowicz
Publisher: Frontiers Media SA
Total Pages: 137
Release: 2017-01-26
Genre: Electronic book
ISBN: 2889450716

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The present Research Topic explores closely related aspects of mental functioning, namely an interplay between perception and cognition, interactions among various sensory modalities, and finally, more or less unified conscious experiences arising in the context of these relations. Contributions emphasize a high flexibility observed in perception and may be seen as potential challenges to the traditional modular architecture of perceptual systems. Although the articles describe different phenomena, they follow one common theme - to investigate broadly understood unified experience - by studying either perception-cognition integration or the integration between sensory modalities. These integrative processes may well apply to subpersonal unconscious representations. However, the aim here is to approach phenomenal experience and thus a straightforward way of thinking about it is in terms of conscious perception. Putting together scientific and philosophical concerns, this special issue encourages extending the study of perceptual experience beyond the single sense perception to advance our understanding of the complex interdependencies between different sensory modalities, other mental domains, and various kinds of unifying relations within conscious experience. It exhibits a remarkable need to study these phenomena in tangent, and so, the authors examine a variety of ways in which our perceptual experiences may be cross-modal or multisensory, integrated, embodied, synesthetic, cognitively penetrated, or otherwise affected by top-down influences. The Research Topic comprises theoretical and empirical contributions of such fields as philosophy of mind, cognitive science, psychology, and neuroscience in the form of hypothesis and theory articles, original research articles, opinion papers, reviews, and commentaries.


The Value of Design in Retail and Branding

The Value of Design in Retail and Branding
Author: Katelijn Quartier
Publisher: Emerald Group Publishing
Total Pages: 256
Release: 2021-06-10
Genre: Business & Economics
ISBN: 180071579X

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The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.


Multisensory Human-Food Interaction

Multisensory Human-Food Interaction
Author: Carlos Velasco
Publisher: Frontiers Media SA
Total Pages: 101
Release: 2018-07-26
Genre:
ISBN: 2889455181

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Our food experiences can be significantly influenced by both intrinsic and extrinsic multisensory information. Therefore, it is crucial to understand and apply the principles that govern the systematic connections that exist between the senses in the context of Human-Food Interaction (HFI). In our Research Topic, namely Multisensory Human-Food Interaction (MHFI), several studies that consider such connections in the context of HFI are presented. We also have contributions that focus on multisensory technologies that can be used to share and reproduce specific HFIs. This eBook, which resulted from the Research Topic, presents some of the most recent developments in the field of MHFI. In particular, it consists of two main sections and corresponding articles. The eBook begins with the Editorial, which provides an overview of MHFI. Then, it includes six articles that relate to principles in MHFI and three on technologies in MHFI. We hope that the different contributions featured here will support future developments in MHFI research.


Information for a Better World: Normality, Virtuality, Physicality, Inclusivity

Information for a Better World: Normality, Virtuality, Physicality, Inclusivity
Author: Isaac Sserwanga
Publisher: Springer Nature
Total Pages: 550
Release: 2023-03-09
Genre: Computers
ISBN: 3031280350

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This two-volume set LNCS 13971 + 13972 constitutes the refereed proceedings of the 18th International Conference on Information for a Better World: Normality, Virtuality, Physicality, Inclusivity, held in March 2023. The 36 full papers and the 46 short papers presented in these proceedings were carefully reviewed and selected from 197 submissions. They cover topics such as: Archives and Records, Behavioral Research, Information Governance and Ethics, AI and Machine Learning, Data Science, Information and Digital literacy, Cultural Perspectives, Knowledge Management and Intellectual Capital, Social Media and Digital Networks, Libraries, Human-Computer Interaction and Technology, Information Retrieval, Community Informatics, and Digital Information Infrastructure.


Oxford Handbook of Synesthesia

Oxford Handbook of Synesthesia
Author: Julia Simner
Publisher: Oxford University Press
Total Pages: 1104
Release: 2013-12
Genre: Art
ISBN: 0199603324

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Synesthesia is a fascinating phenomenon which has captured the imagination of scientists and artists alike. This title brings together a broad body of knowledge about this condition into one definitive state-of-the-art handbook.


Springer Handbook of Odor

Springer Handbook of Odor
Author: Andrea Büttner
Publisher: Springer
Total Pages: 1151
Release: 2017-02-28
Genre: Technology & Engineering
ISBN: 3319269321

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The Springer Handbook of Odor is the definitive guide to all aspects related to the study of smell and their impact on human life. For the first time, this handbook aligns the senso-chemo-analytical characterization of everyday smells encountered by mankind, with the elucidation of perceptual, hedonic, behavioral and physiological responses of humans to such odors. From birth onwards we learn to interact with our environment using our sense of smell. Moreover, evolutionary processes have engendered a multi-faceted communication that is supported – even dominated – by olfaction. This compilation examines the responses of humans to odors at different stages of life, thereby building a foundation for a widely overseen area of research with broader ramifications for human life. The expert international authors and editor align aspects, concepts, methodologies and perspectives from a broad range of different disciplines related to the science of smell. These include chemistry, physiology, psychology, material sciences, technology but also disciplines related to linguistics, culture, art and design. This handbook, edited by an internationally renowned aroma scientist with the support of an outstanding team of over 60 authors, is an authoritative reference for researchers in the field of odors both in academia and in industry and is also a useful reference for newcomers to the area.


Marketing Opportunities and Challenges in a Changing Global Marketplace

Marketing Opportunities and Challenges in a Changing Global Marketplace
Author: Shuang Wu
Publisher: Springer Nature
Total Pages: 701
Release: 2020-06-15
Genre: Business & Economics
ISBN: 3030391655

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This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.