Cross Cultural Issues In Consumer Science And Consumer Psychology PDF Download
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| Author | : Hester van Herk |
| Publisher | : Springer |
| Total Pages | : 218 |
| Release | : 2017-10-17 |
| Genre | : Psychology |
| ISBN | : 3319650912 |
Download Cross Cultural Issues in Consumer Science and Consumer Psychology Book in PDF, ePub and Kindle
This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods. Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve. Among the topics covered: Culture as a driver of individual and national consumer behavior. Consumer culture-based attitudes toward buying foreign versus domestic products. Country-of-origin effects: consumer perceptions of international products. The roles of cultural influences in product branding. Cultural aspects of consumer-brand relationships. Consumer behavior in the emerging marketplace of subsistence countries. This attention to both national detail and individual nuance makes Cross-Cultural Issues in Consumer Science and Consumer Psychology an instructive and highly useful reference for scholars and students in consumer psychology, cross-cultural psychology, marketing, international business, as well as professionals in these areas.
| Author | : Durairaj Maheswaran |
| Publisher | : Psychology Press |
| Total Pages | : 73 |
| Release | : 2014-10-13 |
| Genre | : Business & Economics |
| ISBN | : 113506525X |
Download Cultural Psychology Book in PDF, ePub and Kindle
First published in 2000. This is Volume 9, No 2 of the Journal of Consumer Psychology. Although there is growing interest in cultural differences in consumer behavior, focused and systematic consumer research on the topic is still in its infancy. The contributors to this special issue address the conceptual and methodological issues that are central to conducting cross-cultural research, including selecting or blending emic and etic research approaches, achieving measurement equivalence, expanding the cultural constructs and geographical regions under investigation, and understanding mediating processes. In the process, they review the progress that has been made in addressing these issues in consumer psychology and suggest a number of priorities for future research in this important domain.
| Author | : Erdener Kaynak |
| Publisher | : Routledge |
| Total Pages | : 251 |
| Release | : 2012-11-12 |
| Genre | : Business & Economics |
| ISBN | : 1136588302 |
Download Global Perspectives in Cross-Cultural and Cross-National Consumer Research Book in PDF, ePub and Kindle
Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as conditions under which globalization may or may not work. The coverage in this book is interdisciplinary in nature, and the chapters discuss several constructs (intermediary variables, processes, and also other environmental influences) related to social, personal, and psychological components or consequences of culture.The book begins with a conceptual model of the effect of culture on consumer behavior, with the components and consequences of the cultural influences clearly identified in terms of social, personal, and psychological factors. The following chapters discuss general issues related to globalization and standardization, present conceptual approaches to propositions relating to multicultural contexts, and address consumer complaining behavior and responses to advertising. There are five chapters on empirical and methodological studies conducted in specific pairs of countries, with data obtained from Canada, Denmark, Japan, Germany, Poland, Romania, and the United States. In presenting readers with new information, Global Perspectives in Cross-Cultural and Cross-National Consumer Research spans these specific topics: the nature of cultural influence on consumer behavior globalization versus customization of international marketing strategy individualism versus collectivism right versus left symbolism product involvement consumer response to information technology interdependent versus independent cultures The contributors are well-known scholars in the international/cross-cultural marketing field; their chapters present state-of-the-art developments in this area. The coverage of the material is interdisciplinary in nature and is likely to benefit a broad audience, especially academic researchers in international or cross-cultural consumer research and librarians of research-oriented schools, universities, or organizations.
| Author | : Sharon Ng |
| Publisher | : Oxford University Press |
| Total Pages | : 369 |
| Release | : 2015-03-10 |
| Genre | : Psychology |
| ISBN | : 0199388539 |
Download Handbook of Culture and Consumer Behavior Book in PDF, ePub and Kindle
Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As the world's growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus strategy will not be sustainable in the long run. And success in foreign markets requires marketers to understand not just what consumers in these markets need but also how they think, behave, consume, and purchase. Numerous studies have documented cultural differences in values and beliefs, motivational orientations, emotions, self-regulation, and information-processing styles, and the effects of these cultural variations on consumer behavior such as brand evaluation, materialism, and impulsive consumption. In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field. Collectively, the chapters provide a forum for researchers to engage in thoughtful debates and stimulating conversations and offer directions for future research.
| Author | : Erdener Kaynak |
| Publisher | : Routledge |
| Total Pages | : 252 |
| Release | : 2012-11-12 |
| Genre | : Business & Economics |
| ISBN | : 113658837X |
Download Global Perspectives in Cross-Cultural and Cross-National Consumer Research Book in PDF, ePub and Kindle
Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as conditions under which globalization may or may not work. The coverage in this book is interdisciplinary in nature, and the chapters discuss several constructs (intermediary variables, processes, and also other environmental influences) related to social, personal, and psychological components or consequences of culture. The book begins with a conceptual model of the effect of culture on consumer behavior, with the components and consequences of the cultural influences clearly identified in terms of social, personal, and psychological factors. The following chapters discuss general issues related to globalization and standardization, present conceptual approaches to propositions relating to multicultural contexts, and address consumer complaining behavior and responses to advertising. There are five chapters on empirical and methodological studies conducted in specific pairs of countries, with data obtained from Canada, Denmark, Japan, Germany, Poland, Romania, and the United States. In presenting readers with new information, Global Perspectives in Cross-Cultural and Cross-National Consumer Research spans these specific topics: the nature of cultural influence on consumer behavior globalization versus customization of international marketing strategy individualism versus collectivism right versus left symbolism product involvement consumer response to information technology interdependent versus independent cultures The contributors are well-known scholars in the international/cross-cultural marketing field; their chapters present state-of-the-art developments in this area. The coverage of the material is interdisciplinary in nature and is likely to benefit a broad audience, especially academic researchers in international or cross-cultural consumer research and librarians of research-oriented schools, universities, or organizations.
| Author | : Katja Gelbrich |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 521 |
| Release | : 2023-05-09 |
| Genre | : Business & Economics |
| ISBN | : 1803923199 |
Download Cross-Cultural Consumer Behavior Book in PDF, ePub and Kindle
This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase, Cross-Cultural Consumer Behavior explains why and how cultural values such as individualism, indulgence, or uncertainty avoidance influence consumers’ buying behavior.
| Author | : Michaela Wanke |
| Publisher | : Psychology Press |
| Total Pages | : 407 |
| Release | : 2008-12-16 |
| Genre | : Business & Economics |
| ISBN | : 1136642846 |
Download Social Psychology of Consumer Behavior Book in PDF, ePub and Kindle
This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.
| Author | : Thomas Kochman |
| Publisher | : University of Chicago Press |
| Total Pages | : 184 |
| Release | : 2013-07-30 |
| Genre | : Social Science |
| ISBN | : 022611225X |
Download Black and White Styles in Conflict Book in PDF, ePub and Kindle
"Goes a long way toward showing a lay audience the value, integrity, and aesthetic sensibility of black culture, and moreover the conflicts which arise when its values are treated as deviant version of majority ones."—Marjorie Harness Goodwin, American Ethnologist
| Author | : Cele C. Otnes |
| Publisher | : Taylor & Francis |
| Total Pages | : 484 |
| Release | : 2012-04-27 |
| Genre | : Business & Economics |
| ISBN | : 1136463488 |
Download Gender, Culture, and Consumer Behavior Book in PDF, ePub and Kindle
This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.
| Author | : Marieke K. de Mooij |
| Publisher | : SAGE |
| Total Pages | : 361 |
| Release | : 2004 |
| Genre | : Business & Economics |
| ISBN | : 0761926690 |
Download Consumer Behavior and Culture Book in PDF, ePub and Kindle
De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.
