Creating Effective TV Commercials
Author | : Huntley Baldwin |
Publisher | : |
Total Pages | : 264 |
Release | : 1982 |
Genre | : Business & Economics |
ISBN | : |
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Author | : Huntley Baldwin |
Publisher | : |
Total Pages | : 264 |
Release | : 1982 |
Genre | : Business & Economics |
ISBN | : |
Author | : Hooper White |
Publisher | : McGraw-Hill Companies |
Total Pages | : 314 |
Release | : 1994 |
Genre | : Business & Economics |
ISBN | : |
Praise for "How to Produce Effective TV Commercials" Hooper White is unique in the world of television production. In addition to being a great creative, he understands the business side of production. He has produced some of the all-time great commercials and has helped us through the intricacies of the cost of television commercials." -- John E. Ruhaak, Vice President Advertising and Promotion, United Airlines Hooper White is indeed a rare avis . . . a commercial producer who is neither an agency salesman/an apologist nor a client cost-cutting crusader. His book is excellent for both the novice and the experienced practitioner." -- Rob Klugman, Vice President Corporate Development, Adolph Coors Brewing Company "For many years Hooper White has enhanced the impact and cost-effectiveness of our TV commercials. The latest edition of his book is very comprehensive, readable, up-to-the-minute, and based on years of hands-on experience. It's simply the best reference of its kind." -- Jay Qualman, General Director of Advertising Buick Motor Division, General Motors Corporation
Author | : Huntley Baldwin |
Publisher | : N T C Business Books |
Total Pages | : 0 |
Release | : 1989 |
Genre | : Advertising |
ISBN | : 9780844230313 |
Author | : Harry Wayne McMahan |
Publisher | : |
Total Pages | : 232 |
Release | : 1957 |
Genre | : Television advertising |
ISBN | : |
Author | : Harry Wayne McMahan |
Publisher | : |
Total Pages | : |
Release | : 2019 |
Genre | : |
ISBN | : 9780243644124 |
Author | : Charles Anthony Wainwright |
Publisher | : |
Total Pages | : 332 |
Release | : 1970 |
Genre | : Television advertising |
ISBN | : |
Author | : Charles Anthony Wainwright |
Publisher | : |
Total Pages | : 328 |
Release | : 1966 |
Genre | : Advertising copy |
ISBN | : |
This book is concerned with the creative aspects of television commercials. Some chapters are slightly technical, but the purpose is to explore the area of ideas.
Author | : Harry Wayne McMahan |
Publisher | : Hardpress Publishing |
Total Pages | : 234 |
Release | : 2012-01 |
Genre | : Television advertising |
ISBN | : 9781290325110 |
Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.
Author | : Albert C. Book |
Publisher | : NTC/Contemporary Publishing Company |
Total Pages | : 156 |
Release | : 1978 |
Genre | : Business & Economics |
ISBN | : |
Author | : Ivan Cury |
Publisher | : CRC Press |
Total Pages | : 243 |
Release | : 2013-01-25 |
Genre | : Art |
ISBN | : 1136070303 |
A comprehensive guide to production techniques for making commercials