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Creating Commercial Music

Author	: Peter Bell
Publisher	: Berklee Press
Total Pages	: 164
Release	: 2020-03-01
Genre	: Music
ISBN	: 1540094316

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(Berklee Guide). Produce music for profit! Learn to create commercial music for the contemporary marketplace for advertising, music libraries, TV, and more. Understand the creative, technical/production, and business skills and practices required to produce commercial music. This step-by-step manual will help you sustain a career as a music creator. Author Peter Bell shares audio and video examples and detailed case studies of his work in the industry, including creating the theme for This Old House , and jingles and scoring for many well-known commercial brands. You will learn to: * Produce music for advertising, TV themes, music libraries, and more * Market your services to direct-to-business clients as well as advertising agencies and other commercial music consumers * Understand the client brief and the expectations and requirements of advertising songs ("jingles"), underscores, library "track packages," TV music (themes, bumpers, beds), and other formats * Produce voiceovers, scores and live ensemble and vocal recording sessions, all with high production values * Develop a sustainable business, considering issues such as business structures, staffing roles and responsibilities, facilities, your reel, contracts, competitive bidding, billing, and other essentials of running a successful "music house"

Jingles

Author	: Al Stone
Publisher	: Betterway Books
Total Pages	: 152
Release	: 1990
Genre	: Business & Economics
ISBN	:

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Writer. Producer. Engineer.

Author	: Michael Farquharson
Publisher	: Berklee Press
Total Pages	: 158
Release	: 2007-01-01
Genre	: Music
ISBN	: 1476867259

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(Berklee Guide). Writers of commercial music are more in demand than ever before. The rules have changed in the past decade, and the contemporary writer needs a multifaceted skillset in order to succeed in business. This book will help you master the three roles of the new job: writer, producer, and engineer. You will learn to set up a profitable business model for creating commercial music, providing your clients with music that fits their needs and budget, at today's quality standards. Whether your interest is in producing music for jingles, film scores, videogames, corporate presentations, or other commercial areas, this book will reveal how to set up shop, find work, and create music at today's demanding professional standards.

Writing Music for Commercials

Author	: Michael Zager
Publisher	: Scarecrow Press
Total Pages	: 329
Release	: 2015-02-19
Genre	: Music
ISBN	: 0810884119

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In Writing Music for Commercials: Television, Radio, and New Media, professor, composer, arranger, and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats. Writing music for commercials requires composers not only learn the craft of writing short-form compositions that can stand on their own, but also understand the advertising business. In this third edition of his original Writing Music for Television and Radio Commericals, Zager walks starting composers through the business and art of writing music that aims for a product’s target audience and, when done well, hits its mark. Chapter by chapter, Zager covers a broad array of topics: how to approach and analyze commercials from a specifically musical perspective, the range of compositional techniques for underscoring and composing jingles, the standard expectations and techniques for arranging and orchestration, and finally the composing of music for radio commercials, corporate videos, infomercials, theatrical trailers, video games, Internet commercials, websites, and web series (webisodes). This third edition has been updated to include more in-depth analysis of the changing landscape of music writing for modern media, with critical information on composing not only for the Web but for mobile applications, from video-driven advertising in online newspapers to electronic greeting cards. Zager also includes new interviews with industry professionals, updated business information, the latest sound design concepts, and much more. Writing Music for Commercials: Television, Radio, and New Media features: Easy-to-read chapters for beginning and intermediate music composition students Over a hundred graphics and musical examples Interviews with industry professionals An assortment of assignments to train and test readers, preparing them for the world of writing music for various media Online audio samples that illustrate the book’s principles Writing Music for Commercials is designed not only for composers but for students and professionals at every level.

Writing Music for Television and Radio Commercials (and more)

Author	: Michael Zager
Publisher	: Scarecrow Press
Total Pages	: 271
Release	: 2008-07-17
Genre	: Business & Economics
ISBN	: 0810862190

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This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.

Music, Money and Success

Author	: Jeffrey Brabec
Publisher	: Schirmer Trade Books
Total Pages	: 537
Release	: 2011-07-18
Genre	: Music
ISBN	: 0857126466

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The Insider's Guide to Making Money in the Music Industry. Millions dream of attaining glamour and wealth through music. This book reveals the secrets of the music business that have made fortunes for the superstars. A must-have for every songwriter, performer and musician.

How to Make It in the New Music Business

Author	: Robert Wolff
Publisher	: Billboard Books
Total Pages	: 289
Release	: 2010-12-08
Genre	: Music
ISBN	: 0307875199

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How to Make It in the New Music Business leads both novice and professional musicians into today's digital world, helping them to take complete control over all aspects of their music, from writing and performing to recording and selling. Motivating readers to live their dreams, author Robert Wolff shows how anyone can set up and run their own music business and become a highly successful businessman or businesswoman; record major label quality music in their home, aided by tips from music professionals; broadcast that music over their own web site and radio station to a potential audience of over 500 million people via the world wide web; and do it without a major record label's support. Divided into lessons, the book focuses on such key areas of interest as: * Lesson One: Old School vs. New Reality: The Digital Revolution Levels the Playing Field * Lesson Two: Radio & Records: Learning How to Play the Game * Lesson Three: The Illusion of Needing a Record Deal: Courtney Love's Real World Wake-Up Call * Lesson Four: A View from Both Sides of the Fence: Steve Lukather on What's Right & What's Wrong with the Music Business * Lesson Five: Building Your A Team: Who You Need and Who You Don't * Lesson Six: It's All about the Song: Advice & Inspiration from Diane Warren * Lesson Seven: Developing Your Sound: Advice from Bob Bradshaw * Lesson Eight: Finding the Best Recording & Creating Platform for You: Using What the Pros Use * Lesson Nine: Mixing Your Music: Advice from Bob Clearmountain * Lesson Ten: Mastering Your Music: Advice from Bob Ludwig * Lesson Eleven: Launching the Business of "You, Inc"; Powerful Business Strategies That You Too Can Use * Lesson Twelve: Real World New Music Boot Camp: What You Need to Know About Copyrights, Music Publishing, & Licensing * Lesson Thirteen: Premiering Your Music to Listeners All Over the World: Three Steps to Broadcasting & Selling Your Music to a Global Audience The book also includes interviews with some major names in the music business, including Grammy-winning guitarist and composer Steve Lukather, Grammy-winning songwriter Diane Warren, guitar/sound system designer Bob Bradshaw, legendary engineer/producer/record mixer Bob Clearmountain, and sound mixer/masterer Bob Ludwig. How to Make It in the New Music Business is the any person's how-to, offering step-by-step advice to making it in the music business in one's own way, on own's own terms.

Selling Sounds

Author	: David Suisman
Publisher	: Harvard University Press
Total Pages	: 365
Release	: 2009-05-31
Genre	: Business & Economics
ISBN	: 067403337X

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From Tin Pan Alley to grand opera, player-pianos to phonograph records, David Suisman’s Selling Sounds explores the rise of music as big business and the creation of a radically new musical culture. Around the turn of the twentieth century, music entrepreneurs laid the foundation for today’s vast industry, with new products, technologies, and commercial strategies to incorporate music into the daily rhythm of modern life. Popular songs filled the air with a new kind of musical pleasure, phonographs brought opera into the parlor, and celebrity performers like Enrico Caruso captivated the imagination of consumers from coast to coast. Selling Sounds uncovers the origins of the culture industry in music and chronicles how music ignited an auditory explosion that penetrated all aspects of society. It maps the growth of the music business across the social landscape—in homes, theaters, department stores, schools—and analyzes the effect of this development on everything from copyright law to the sensory environment. While music came to resemble other consumer goods, its distinct properties as sound ensured that its commercial growth and social impact would remain unique. Today, the music that surrounds us—from iPods to ring tones to Muzak—accompanies us everywhere from airports to grocery stores. The roots of this modern culture lie in the business of popular song, player-pianos, and phonographs of a century ago. Provocative, original, and lucidly written, Selling Sounds reveals the commercial architecture of America’s musical life.