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| Author | : Steve Matthews (writer on law firm web development) |
| Publisher | : |
| Total Pages | : |
| Release | : 2017 |
| Genre | : Electronic publishing |
| ISBN | : 9781634254199 |
| Author | : Jordan Furlong |
| Publisher | : |
| Total Pages | : 244 |
| Release | : 2017 |
| Genre | : Attorney and client |
| ISBN | : 9780995348806 |
Law has become a buyer's market, and it's never going back. Re-envisioning the purpose of law firms and the role of lawyers, Jordan Furlong has designed a transformative client-first law firm that rethinks the business model, culture, service, competitiveness, growth strategies, diversity, and leadership of modern legal enterprises.
| Author | : Steve Matthews (Legal consultant) |
| Publisher | : |
| Total Pages | : 75 |
| Release | : 2014-12 |
| Genre | : Law offices |
| ISBN | : 9781783580569 |
| Author | : Ed Rush |
| Publisher | : |
| Total Pages | : 254 |
| Release | : 2011-08-15 |
| Genre | : Business & Economics |
| ISBN | : 9780982640326 |
| Author | : Mark Homer |
| Publisher | : Legal Technology Press |
| Total Pages | : 318 |
| Release | : 2015-05-01 |
| Genre | : |
| ISBN | : 9780982640388 |
New for 2015 - our 4th Edition ..".for years we enjoyed top employment law keyword positions in Google. That changed when Google made major changes to its search algorithms...This book explains those changes and provides an understandable, step-by-step process for doing well in local searches." Neil Klingshirn, Esq. Your one-stop guide to building the professional online presence you need for your law firm. "The book opened my eyes to how important online marketing is to client development today, as well as the impact that social and mobile will have in the future." Steven Watts, Esq. You spend thousands of dollars on office furniture to create a professional first impression to visitors; this book will show you how to create a web presence that presents your firm professionally as well. "This book is exactly what every lawyer needs to succeed on the Internet. Actually...the information in this book would benefit any business seeking to increase their presence on the Internet...I was expecting a decent overview, but was blown away by the current, detailed content in this little treasure." Trey Barrow, Esq. How do you navigate the ever-changing world of online marketing and digital practice management? Online Law Practice Strategies explains everything you need to know, whether you're a solo practitioner or part of a large firm. This 2015 edition shows you: How to create an online presence that attracts and converts prospective clients Why online reviews matter and how you can get them Where you should focus your efforts on social media Which digital tools will help with day-to-day practice management If you are reading an online marketing book written before 2015, it is now obsolete."
| Author | : Noah Carmichael |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 100 |
| Release | : 2017-11 |
| Genre | : |
| ISBN | : 9781983472107 |
Although big law firm and small law firm marketing strategies have similarities to other small businesses, there is one thing you must keep in mind. You are NOT like other small or local businesses. The question then becomes, why are you utilizing the same marketing strategies as everyone else? Learn how to develop and improve your law firm marketing efforts to include data and analytics to get more clients and understand what attracts visitors to your law firm. In "A Lawyers Guide to Marketing," you will discover: -How having a client-centered website can significantly improve your (UX) user experience -How to define and develop your law firms content strategy -Why law firms should still use traditional marketing strategies to remain top of mind -How to improve your digital marketing efforts across all channels to lower costs and improve conversion -Why online reputation management matters to your law firms bottom line -How call tracking and conversation analytics can make your law firm more money Book Chapters: Chapter 1: The Client-Centered Website Design Chapter 2: Content Strategy and Development Chapter 3: Traditional Marketing and Building Offline Authority Chapter 4: A Look at Digital Marketing and Your Law Firm Chapter 5: Building Your Online Reputation Chapter 6: Call Tracking and Conversation Analytics Chapter 7: Creating Closed-Loop Analytics to Improve Conversions Also Included are 2 Checklists: - In-house Marketing Questionnaire - Agency Questionnaire
| Author | : Kerry M. Lavelle |
| Publisher | : American Bar Association |
| Total Pages | : 0 |
| Release | : 2015 |
| Genre | : Law offices |
| ISBN | : 9781634252362 |
The Business Guide to Law covers, in great detail, the business aspects of creating a firm, and how best to spend your time growing your business.
| Author | : Mark Homer |
| Publisher | : Legal Technology Press |
| Total Pages | : 258 |
| Release | : 2017-07-31 |
| Genre | : Practice of law |
| ISBN | : 9780999114407 |
How do you navigate the ever-changing world of online marketing and advertising? Online Law Practice Strategies explains everything you need to know to build a successful practice online, whether you're a solo practitioner or part of a large firm.
| Author | : Shawn Leamon |
| Publisher | : Independently Published |
| Total Pages | : 94 |
| Release | : 2019-08-09 |
| Genre | : |
| ISBN | : 9781088853085 |
Attention Attorney: How Your Will Benefit from this 60-Minute Guide [Updated for What Works in 2020 and Beyond!]The online world is rapidly evolving, and you need to understand how to build your firm if you want a place in the market.Whether you're a solo practitioner in a particular city, have a boutique with several partners, or your firm has a national presence, you're leaving money on the table if you don't master your digital marketing. But where do you start when you don't understand all the marketing jargon, or you don't have time to learn all the new, ever-changing strategies? It can feel like every week someone new is telling you what you should be doing. Let Shawn Leamon, Chief Strategist at LaGrande Marketing, be your guide. LaGrande Marketing is a boutique digital marketing firm based in Dallas, Texas that provides sophisticated digital marketing solutions to top law firms across the United States and internationally. The content of this book is based on real-world case studies of law firms that have substantially increased their sales and practices by implementing digital marketing the right way. In this eye-opening book, you'll learn strategies to generate high-quality clients online. Learn how to: ✓ Create a compelling online first impression that converts prospects to clients✓ Have previous clients sell for you by leaving a review-and handle the dreaded negative review✓ Stop losing clients because you have the wrong person answering your phone✓ Quit getting ripped off by marketing firms that own your website content✓ Get more professional referrals by utilizing an email newsletter✓ Implement Google Ads to rank #1 for essential keywords✓ Escape getting burned by a lead generation company ✓ Identify the one issue on your website that could be costing you 30% of potential clients✓ Correct the misconceptions you probably have about SEO (Search Engine Optimization) ✓ Avoid wasting money on law firm directories ✓ Determine your conversion rates to increase your firm's profitabilityAnd much, much more... Learn the online marketing strategies that less than 1% of firms employ today that can grow your practice and help you thrive-all in under 60 minutes!
| Author | : Catherine Alman MacDonagh |
| Publisher | : American Bar Association |
| Total Pages | : 66 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 9781590318331 |
This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development.
