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Crafting Identity

Crafting Identity
Author: Pavel Shlossberg
Publisher: University of Arizona Press
Total Pages: 281
Release: 2015-06-11
Genre: Social Science
ISBN: 0816530998

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Crafting Identity goes far beyond folklore in its ethnographic exploration of mask making in central Mexico. In addition to examining larger theoretical issues about indigenous and mestizo identity and cultural citizenship as represented through masks and festivals, the book also examines how dominant institutions of cultural production (art, media, and tourism) mediate Mexican “arte popular,” which makes Mexican indigeneity “digestible” from the standpoint of elite and popular Mexican nationalism and American and global markets for folklore. The first ethnographic study of its kind, the book examines how indigenous and mestizo mask makers, both popular and elite, view and contest relations of power and inequality through their craft. Using data from his interviews with mask makers, collectors, museum curators, editors, and others, Pavel Shlossberg places the artisans within the larger context of their relationships with the nation-state and Mexican elites, as well as with the production cultures that inform international arts and crafts markets. In exploring the connection of mask making to capitalism, the book examines the symbolic and material pressures brought to bear on Mexican artisans to embody and enact self-racializing stereotypes and the performance of stigmatized indigenous identities. Shlossberg’s weaving of ethnographic data and cultural theory demystifies the way mask makers ascribe meaning to their practices and illuminates how these practices are influenced by state and cultural institutions. Demonstrating how the practice of mask making negotiates ethnoracial identity with regard to the Mexican state and the United States, Shlossberg shows how it derives meaning, value, and economic worth in the eyes of the state and cultural institutions that mediate between the mask maker and the market.


The Power of Personal Branding: Crafting Your Online Identity for Career Success

The Power of Personal Branding: Crafting Your Online Identity for Career Success
Author: Olivia Stone
Publisher: QQB
Total Pages: 107
Release:
Genre: Design
ISBN:

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In today’s fast-paced, digitally-driven world, personal branding has emerged as a pivotal element for career success. But what exactly does "personal branding" mean, and why is it so essential? Imagine walking into a room full of potential employers, collaborators, or clients. Wouldn't you want them to know who you are, what you stand for, and what unique value you bring to the table before you even speak a word? That’s the power of personal branding. It's your professional persona—crafted, curated, and presented to the world


Crafting Selves

Crafting Selves
Author: Dorinne K. Kondo
Publisher: University of Chicago Press
Total Pages: 362
Release: 2009-02-20
Genre: Social Science
ISBN: 022609815X

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"The ethnography of Japan is currently being reshaped by a new generation of Japanologists, and the present work certainly deserves a place in this body of literature. . . . The combination of utility with beauty makes Kondo's book required reading, for those with an interest not only in Japan but also in reflexive anthropology, women's studies, field methods, the anthropology of work, social psychology, Asian Americans, and even modern literature."—Paul H. Noguchi, American Anthropologist "Kondo's work is significant because she goes beyond disharmony, insisting on complexity. Kondo shows that inequalities are not simply oppressive-they are meaningful ways to establish identities."—Nancy Rosenberger, Journal of Asian Studies


Crafting Identities

Crafting Identities
Author: Jasmine Kilburn-Toppin
Publisher:
Total Pages: 296
Release: 2021-12-14
Genre: Design
ISBN: 9781526147707

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Crafting identities explores artisanal identity and culture in early modern London. It demonstrates that the social, intellectual and political status of London's crafts and craftsmen were embedded in particular material and spatial contexts. Through examination of a wide range of manuscript, visual and material culture sources, the book investigates for the first time how London's artisans physically shaped the built environment of the city and how the experience of negotiating urban spaces impacted directly on their distinctive individual and collective identities. Applying an innovative and interdisciplinary methodology to the examination of artisanal cultures, the book engages with the fields of social and cultural history and the histories of art, design and architecture. It will appeal to scholars of early modern social, cultural and urban history, as well as those interested in design and architectural history.


Crafting Your Identity

Crafting Your Identity
Author: Minghai Zheng
Publisher: Independently Published
Total Pages: 0
Release: 2023-05-29
Genre:
ISBN:

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1. Are you looking to stand out in your industry and make a name for yourself? 'Crafting Your Identity' offers practical advice on building a personal brand that resonates with your audience, including defining your purpose, values, and unique selling proposition. #PersonalBrand #AudienceResonance #UniqueSellingProposition 2. Discover how to use storytelling, content creation, and social media to showcase your expertise and build credibility. This book provides insights into leveraging different channels, using data and analytics, and engaging with your audience authentically. #Storytelling #ContentCreation #SocialMedia 3. Find out how to position yourself as a thought leader and influencer in your industry. 'Crafting Your Identity' offers guidance on identifying trends, developing a point of view, and building a community around your brand. #ThoughtLeader #Influencer #IndustryTrends 4. Explore ways to differentiate yourself from competitors and build a distinct personal brand. This book provides tips on identifying your niche, developing a consistent visual identity, and creating a unique voice and tone. #Differentiation #VisualIdentity #VoiceAndTone 5. Discover how to cultivate a strong online presence and manage your reputation effectively. 'Crafting Your Identity' offers advice on optimizing your social media profiles, responding to feedback, and developing a crisis management plan. #OnlinePresence #ReputationManagement #CrisisManagement In today's hyperconnected and fast-paced world, personal branding has become more essential than ever before. Whether you're an entrepreneur, a freelancer, a job seeker, or a career professional, having a strong and effective personal brand can help you stand out from the crowd, build credibility and authority, and achieve your personal and professional goals. "Crafting Your Identity: How to Build a Personal Brand That Resonates with Your Audience" is a comprehensive guide that provides practical and actionable advice on how to build and manage your personal brand. Written by branding expert and marketing strategist, this book draws on years of experience in working with individuals and businesses to help you develop a personal brand that reflects your unique strengths, values, and personality, while also resonating with your target audience. In this book, you'll learn: * The key components of personal branding and how they work together * How to define your brand story, messaging, and values * How to create a visual identity that supports your brand story * How to build and maintain a strong online presence * How to develop and nurture a professional network * How to protect and enhance your reputation * How to measure and track the success of your personal branding efforts Whether you're just starting to build your personal brand or looking to take it to the next level, "Crafting Your Identity" provides the guidance, tools, and insights you need to succeed. So, get ready to craft a personal brand that resonates with your audience and achieves your goals! MingHai Zheng is a writer based in Wuhan, China, who focuses on writing articles about workplace and management topics. He has written hundreds of articles on these topics and is dedicated to sharing his insights and experiences with others who are interested in improving their careers and their businesses.


Brand Identity Breakthrough

Brand Identity Breakthrough
Author: Gregory Diehl
Publisher:
Total Pages: 258
Release: 2017-03-04
Genre: Business & Economics
ISBN: 9781945884207

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Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing--brand identity. Does yours stand out from the crowd? With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company. Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more--and at higher prices--giving the customers exactly what they want and sending your profits through the roof. In Brand Identity Breakthrough, you will learn... -How to incorporate a unique selling proposition into your branding -The best methods for selling products to customers as a small business -How to use business storytelling to sell products in both physical and online marketplaces Table of Contents Section I: Why Identity Matters Chapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling) Chapter 2: When Good Ideas Fail Chapter 3: Why Entrepreneurs Fail to See Their Own Value Chapter 4: Why Others Fail to See Your Value Section II: Creating Your Brand Identity Chapter 5: Uncovering Your Core Values Chapter 6: Developing a Unique Selling Proposition Chapter 7: Crafting Your Personality Profile Chapter 8: Knowing Your Target Audience Section III: Telling Your Story to the World Chapter 9: How to Sell Who You Are (Your Brand Identity as a Sales Pitch) Chapter 10: How to Speak with Clarity, Authority, & Authenticity Chapter 11: How to Display Your Character Through Writing Chapter 12: How to Educate Your Audience About Your Brand Identity Section IV: Brand Identity Case Studies Case Study #1: Rebranding a Whole Industry's Adversarial Image Case Study #2: Pre-Seeding a Two-Sided Marketplace for Launch Case Study #3: Turning a Charitable Project into a Profitable Movement Case Study #4: Skyrocketing a Personal Brand through Narrative Focus Case Study #5: Embracing Personality in a Technical Niche Section V: Resources for Prospective Entrepreneurs Appendix 1: Entrepreneurial Terms Defined Appendix 2: 50 Useful Starting Questions for New Entrepreneurs Appendix 3: Making Money Online


A Stranger's Journey

A Stranger's Journey
Author: David Mura
Publisher: University of Georgia Press
Total Pages: 273
Release: 2018
Genre: Language Arts & Disciplines
ISBN: 082035368X

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Long recognized as a master teacher at writing programs like VONA, the Loft, and the Stonecoast MFA, with A Stranger's Journey, David Mura has written a book on creative writing that addresses our increasingly diverse American literature. Mura argues for a more inclusive and expansive definition of craft, particularly in relationship to race, even as he elucidates timeless rules of narrative construction in fiction and memoir. His essays offer technique-focused readings of writers such as James Baldwin, ZZ Packer, Maxine Hong Kingston, Mary Karr, and Garrett Hongo, while making compelling connections to Mura's own life and work as a Japanese American writer. In A Stranger's Journey, Mura poses two central questions. The first involves identity: How is writing an exploration of who one is and one's place in the world? Mura examines how the myriad identities in our changing contemporary canon have led to new challenges regarding both craft and pedagogy. Here, like Toni Morrison's Playing in the Dark or Jeff Chang's Who We Be, A Stranger's Journey breaks new ground in our understanding of the relationship between the issues of race, literature, and culture. The book's second central question involves structure: How does one tell a story? Mura provides clear, insightful narrative tools that any writer may use, taking in techniques from fiction, screenplays, playwriting, and myth. Through this process, Mura candidly explores the newly evolved aesthetic principles of memoir and how questions of identity occupy a central place in contemporary memoir.


Crafting Turkish National Identity, 1919-1927

Crafting Turkish National Identity, 1919-1927
Author: Aysel Morin
Publisher:
Total Pages:
Release: 2022
Genre: National characteristics, Turkish
ISBN: 9780367715038

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"Examining Mustafa Kemal Atatürk's Büyük Nutuk (The Great Public Address), this book identifies the five founding political myths of Turkey: the First Duty, the Internal Enemy, the Encirclement, the Ancestor, and Modernity. Offering a comprehensive rhetorical analysis of Nutuk in its entirety, the book reveals how Atatürk crafted these myths, traces their discursive roots back to the Orkhon Inscriptions, epic tales, and ancient stories of Turkish culture, and critiques their long-term effects on Turkish political culture. In so doing, it advances the argument that these myths have become permanent fixtures of Turkish political discourse since the establishment of Turkey and have been used by both supporters and detractors of Atatürk. Providing examples of how past and present leaders, including Recep Tayyip Erdoğan, a vocal critic of Atatürk, have deployed these myths in their discourses, the book offers an entirely new way to read and understand Turkish political culture and contributes to the heated debate on Kemalism by responding to the need to go back to the original sources - his own speeches and statements - to understand him. Contributing to emerging discourse-based approaches, this book is ideal for scholars and students of Turkish Studies, History, Nationalism Studies, Political Science, Rhetorical Studies, and International Studies"--


Identity Designed

Identity Designed
Author: David Airey
Publisher: Rockport Publishers
Total Pages: 291
Release: 2019-01-22
Genre: Design
ISBN: 1631595946

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Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.


Crafting Your Digital Persona: Guidelines for Thoughtful Social Media Sharing

Crafting Your Digital Persona: Guidelines for Thoughtful Social Media Sharing
Author: Genalin Jimenez
Publisher: Genalin Jimenez
Total Pages: 93
Release:
Genre: Young Adult Nonfiction
ISBN:

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In "Crafting Your Digital Persona: Guidelines for Thoughtful Social Media Sharing," readers are guided through the intricacies of building and maintaining a meaningful and authentic online presence. This comprehensive guide offers valuable insights and practical advice for navigating the digital landscape with intentionality, empathy, and responsibility. Readers will learn how to define their personal brand, understand their audience, and align their online presence with their values, interests, and goals. From practicing digital empathy and fostering constructive dialogue to taking breaks from social media and seeking feedback for growth, this guide covers a wide range of strategies and techniques for cultivating a thoughtful digital persona. Whether you're a seasoned social media user looking to refine your online presence or a newcomer navigating the complexities of the digital world, "Crafting Your Digital Persona" provides valuable guidance and inspiration for crafting a meaningful and impactful online identity. With practical tips, real-world examples, and actionable advice, this guide empowers readers to navigate the digital landscape with confidence, integrity, and authenticity.