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| Author | : Daniel B. Baker |
| Publisher | : |
| Total Pages | : 264 |
| Release | : 1995 |
| Genre | : Business & Economics |
| ISBN | : 9780887306914 |
A vital source of information on exactly where gay people stand in corporate culture--and just how much still needs to be done--this unprecedented survey of America's largest and most influential companies examines how they hire and treat their gay and lesbian employees.
| Author | : David Tuller |
| Publisher | : University of Chicago Press |
| Total Pages | : 332 |
| Release | : 1997-11-24 |
| Genre | : History |
| ISBN | : 9780226815688 |
David Tuller provides the first look into the emotional and sexual lives of Russian lesbians and gays and the pervasive influence of the state on gay life. Part travelogue, part social history, and part journalistic inquiry, the book challenges our assumptions about what it means to be gay. The book also explores key issues in Russia and Soviet life, including concepts of friendship, community, gender, love, fate, and the relationship between the public and private spheres. "Tuller's observant reporting and personal experiences make for absorbing reading: the human comedy rendered in unexpected ways."—New Yorker "Anyone who thinks San Francisco is the world capital of sexual polymorphism should read this book."—Adam Goodheart, Washington Post "[This book is] is profoundly moving."—Jim Van Buskirk, San Francisco Chronicle
| Author | : Marnie LeFevre |
| Publisher | : |
| Total Pages | : 258 |
| Release | : 2016-12 |
| Genre | : Business & Economics |
| ISBN | : 9780648006411 |
This business and marketing book is for women looking to start or grow their own business. It will show you how to make money and make a difference doing what you love. Are you a woman who dreams of starting her own business but don't know where to begin? Do you have a business that isn't performing as well as you'd like? Do you know you need to do more marketing but not sure what to do first? In this book, international entrepreneur Marnie LeFevre details how she went from working for Richard Branson to growing her own marketing/ branding business from her closet into a successful agency. Then after catching the business building bug Marnie went on to start, build and grow businesses, in different industries, all over the world. In her debut book Marnie details how she did this and shares practical mindset, planning and marketing advice for women starting or growing a business that want to make the money they know they deserve. There's plenty of business books out there but few intimately address what it takes to be a woman trying to grow a business whilst juggling family commitments, judgement from society, family/ friends and other challenges only women face in business. Marnie suggests that it is mostly self-judgement women suffer from trying to feel good enough because they haven't accepted themselves for the beautiful women they truly are. Marnie's down to earth mentoring will take you on a learning journey that shows you that because you are a woman you can do anything after setting your mind to it, believe you can, ask for help when it's needed and never give up. You'll learn how to package and position your business for entrepreneurial success through online and offline marketing strategies but most importantly this book acts as a guide for any woman looking for support in understanding that the entrepreneurial journey involves growing yourself too. Topics and 'how to' advice Marnie addresses: *Self-belief *Value *Mindset *Money *Planning *Branding *Marketing *Networking *Social media *Blogging *Advertising *Selling and more
| Author | : Norman G. Kester |
| Publisher | : McFarland |
| Total Pages | : 282 |
| Release | : 1997-01-01 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9780786403639 |
In this work, over 30 librarians (such as James V. Carmichael, Jr., Sanford Berman, Martha E. Stone, Gerald Perry, Barbara Gomez and Martha Cornog) address gay and lesbian issues facing the profession, and in some cases offer their own stories of understanding their sexuality and its implications on their professional lives. Some of the issues addressed are the need to uphold intellectual freedom, challenging the censorship of gay materials in libraries, AIDS material in the library, the information needs of gay and lesbian patrons, collection development, and confronting homophobia.
| Author | : Grant Lukenbill |
| Publisher | : Routledge |
| Total Pages | : 235 |
| Release | : 2013-12-02 |
| Genre | : Business & Economics |
| ISBN | : 1317706013 |
The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Author Grant Lukenbill, a leading consultant on the cultural and motivational aspects of gay and lesbian consumer behavior, provides you with important procedures, research, and guidelines that businesses today are following in order to develop successful marketing strategies to this growing target audience. From this updated and revised edition, you’ll receive current methods, new data, and sure-fire strategies that will help your company break into this market segment, satisfy intended customers, and boost company sales.Providing you with statistics and data from the first market research study of its kind, the Yankelovich MONITOR’s Gay and Lesbian Perspective, this book gives you suggestions on what things need to be done within your company before planning your marketing strategies. You’ll benefit from ideas and suggestions in Untold Millions that will help you create consumer-driven market strategies to gays and lesbians, including: recognizing that there are families and relationships in society that are not heterosexual acknowledging age differences and the needs of particular generations attracting customers by circulating non-discriminatory hiring policies through press releases and company memos, installing domestic partner health care plans, and identifying cultural reference points to which gays and lesbians can relate remembering that many gays and lesbians may look at business with cynicism and doubt and may be quick to interpret actions as victimization referring to the Wall Street project before addressing gay- and lesbian-specific issues focusing on the areas of individuality, a need for association, and the need to alleviate stress reserving a post script in your direct marketing letter to remind consumers of your company’s domestic partner benefits or if you support a particular gay/lesbian interest organizationUntold Millions contains advice on several other topics, such as corporate legal issues, public information trends and analysis, and changes in gay and lesbian communities to give familiarize you with your target audience. With Untold Millions, you’ll be able to develop appealing marketing or advertising campaigns that will satisfy the highly profitable and emerging gay and lesbian consumer market.
| Author | : |
| Publisher | : |
| Total Pages | : |
| Release | : 2003 |
| Genre | : |
| ISBN | : |
| Author | : James D. Woods |
| Publisher | : |
| Total Pages | : 376 |
| Release | : 1994 |
| Genre | : Business & Economics |
| ISBN | : 9780029356043 |
While most of us believe that professional conduct is, or should be, asexual, corporate America is in fact suffused with sexual assumptions. From its offices to its boardrooms, heterosexuality is continuously on display: alluded to in conversation and family photos, symbolized by wedding rings, and endorsed by personnel policies that award health insurance and other benefits to spouses and children. Drawing on hundreds of interviews with men all across the country and in different kinds of companies, from chief executive to recent college graduates, James Woods explores the "sexual culture" of these organization, and the difficult choices it present for gay professionals.
| Author | : Susan Gelberg |
| Publisher | : |
| Total Pages | : 216 |
| Release | : 1996 |
| Genre | : Psychology |
| ISBN | : |
All individuals, whatever their sexual orientation, should become skilled at career and life planning. This book, which addresses a perceived lack of information for gay, lesbian, and bisexual individuals, examines the impact of sexual orientation on career planning. It combines career theory and application within a counseling framework. The eight chapters present a logical progression: (1) the importance of career and life planning skills; (2) adapting career counseling approaches; (3) assessing interests, values, experiences, and skills; (4) assessing the role of adult development in career and life planning; (5) assessing the work environment; (6) career decision making and goal setting; (7) the job search; and (8) a comprehensive model of career and life planning for gay, lesbian, and bisexual persons. The model in the last chapter integrates literature from career development, adult life span development, and gay/lesbian, bisexual identity development. Lengthy appendices furnish sample career counseling forms and handouts for professional helpers and their clients. Also included are career counseling resources and an outline of developmental transitions and mentoring of gay, lesbian, and bisexual allies. It is hoped that the text will help professionals nurture the career and life-planning needs of all gay, lesbian, bisexual individuals. Contains over 350 references and an index. (RJM)
| Author | : Baker |
| Publisher | : |
| Total Pages | : |
| Release | : |
| Genre | : |
| ISBN | : 9780887306952 |
| Author | : Nicole Christine Raeburn |
| Publisher | : U of Minnesota Press |
| Total Pages | : 356 |
| Release | : 2004 |
| Genre | : Social Science |
| ISBN | : 9780816639984 |
Despite the backlash against lesbian and gay rights occurring in cities and states across the country, a growing number of corporations are actually expanding protections and benefits for their gay and lesbian employees. Why this should be, and why some corporations are increasingly open to inclusive policies while others are determinedly not, is what Nicole C. Raeburn seeks to explain in Changing Corporate America from Inside Out. A long-overdue study of the workplace movement, Raeburn's analysis focuses on the mobilization of lesbian, gay, and bisexual employee networks over the past fifteen years to win domestic partner benefits in Fortune 1000 companies. Drawing on surveys of nearly one hundred corporations with and without gay networks, intensive interviews with human resources executives and gay employee activists, as well as a number of case studies, Raeburn reveals the impact of the larger social and political environment on corporations' openness to gay-inclusive policies, the effects of industry and corporate characteristics on companies' willingness to adopt such policies, and what strategies have been most effective in transforming corporate policies and practices to support equitable benefits for all workers. Nicole C. Raeburn is assistant professor and chair of sociology at the University of San Francisco.
