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Covert Cows and Chick-fil-A

Covert Cows and Chick-fil-A
Author: Steve Robinson
Publisher: HarperChristian + ORM
Total Pages: 244
Release: 2019-06-11
Genre: Business & Economics
ISBN: 1400213193

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The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you… Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems. Understand the positive impact of building a business based on biblical principles. Receive an insider’s look at the evolution of one of America’s most beloved brands. Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.


Bet on Talent

Bet on Talent
Author: Dee Ann Turner
Publisher: Baker Books
Total Pages: 224
Release: 2019-09-03
Genre: Business & Economics
ISBN: 1493419285

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When it comes to running a business, the most important decisions a leader makes are not about products or locations--they're about people. For the past 33 years, Dee Ann Turner has been recruiting, training, and retaining some of the best employees in the restaurant business. Now she's ready to share her secrets on how to build, sustain, and grow an organizational culture that attracts world-class talent and consistently delights customers, no matter what your industry. In Bet on Talent, Turner shows you how to - create a remarkable company culture - select, sustain, and steward talent - nurture internal relationships - create company loyalty that leads to customer loyalty - instill the practice of servant leadership within your organization - treat everyone with honor, dignity, and respect - and much more


It's Better to Build Boys Than Mend Men

It's Better to Build Boys Than Mend Men
Author: S. Truett Cathy
Publisher: Cumberland House Publishing
Total Pages: 128
Release: 2004
Genre: Family & Relationships
ISBN: 9781929619207

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Discusses successful ways to raise children to be responsible, honest and loving adults.


How Did You Do It, Truett?

How Did You Do It, Truett?
Author: S. Truett Cathy
Publisher: Looking Glass Books, Incorporated
Total Pages: 0
Release: 2007
Genre: Restaurateurs
ISBN: 9781929619337

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How does a man working behind the counter of a mom-and-pop diner for 21 years turn a good idea into a restaurant chain with $2 billion in annual sales? The founder and CEO of Chick-fil-A, offers countless nuggets of wisdom in this work.


A Quiet Strength

A Quiet Strength
Author: Trudy Cathy White
Publisher: Forefront Books
Total Pages: 112
Release: 2020-03-10
Genre: Biography & Autobiography
ISBN: 1948677350

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While S. Truett Cathy was building Chick-fil-A, Jeannette M. Cathy was nurturing a family and together with their faith, they built an empire based on biblical principles. Chick-fil-A has become a national phenomenon over the past fifty years, forever changing the fast food industry in terms of food quality and customer service. Much has been written about Chick-fil-A founder S. Truett Cathy over the years, but the true, behind-the-scenes story of the Cathy family has never been told . . . until now. In A Quiet Strength, Truett’s daughter, Trudy Cathy White, tells the story of the real heart and soul of the Cathy family: her mother, Jeannette M. Cathy. This heartwarming memoir presents Trudy’s first-hand look at her mother’s amazing life, including growing up during the Great Depression with a struggling single mother, being crowned the best dancer in Atlanta at age six, singing in church revivals all across Georgia at age eight, breaking tradition by attending both college and seminary as a woman in the 1940s, and helping found the most influential and fastest-growing restaurant chain in the country. Trudy also shares Jeannette’s often-unbelievable misadventures raising three children on the Cathy farm—from beekeeping fiascos to regularly chasing a pony, a parrot, and a monkey around her living room! Throughout her incredible ninety-two years, Jeannette M. Cathy was an accomplished singer, dancer, musician, painter, theologian, farmhand, and self-taught repairman. Her most important roles, though, were the ones a precious few ever saw: that of a wife, mother, and grandmother. As S. Truett Cathy often said, “Jeannette can do and has done anything and everything. All I ever did was put a piece of chicken between a buttered bun!” Join Trudy Cathy White on a tour through the life of the surprising, enterprising, and downright hilarious grandmother you never knew you needed!


Dave's Way

Dave's Way
Author: R. David Thomas
Publisher: Berkley
Total Pages: 268
Release: 1992-10
Genre: Restaurateurs
ISBN: 9780425135013

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Dave Thomas uses commonsense language and lively anecdotes to reveal the secrets behind his success, as he tells the story of his fascinating life from an adopted child to the head of the three-billion-dollar Wendy's empire. "Sound advice for any entrepreneur or business manager".--Chicago Tribune.


Wealth

Wealth
Author: S. Truett Cathy
Publisher: Looking Glass Books, Incorporated
Total Pages: 0
Release: 2011
Genre: Christian ethics
ISBN: 9781929619405

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S. Truett Kathy, the founder of Chick-fil-a, shares his thoughts on wealth, faith, and the responsibility that comes along with wealth.


The Great Game of Business

The Great Game of Business
Author: Jack Stack
Publisher:
Total Pages: 375
Release: 2014-07-03
Genre: Business & Economics
ISBN: 9781781251539

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In the early 1980s, Springfield Remanufacturing Corporation (SRC) in Springfield, Missouri, was a near bankrupt division of International Harvester. Today it's one of the most successful and competitive companies in the United States, with a share price 3000 times what it was thirty years ago. This miracle turnaround is all down to one man, Jack Stack, and his revolutionary system of Open-Book Management, in which every employee understands the company's key figures, can act on them and has a real stake in the business. In Stack's own words: 'When employees think, act and feel like owners ... everybody wins.'As a management strategy, 'the great game of business' is so simple and effective that it's been taken up by companies from Intel to Harley Davidson.


The Company I Keep

The Company I Keep
Author: Leonard A. Lauder
Publisher: HarperCollins
Total Pages: 432
Release: 2020-11-17
Genre: Business & Economics
ISBN: 0062990950

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In his much-anticipated memoir, The Company I Keep: My Life in Beauty, Chairman Emeritus and former CEO of The Estée Lauder Companies Leonard A. Lauder shares the business and life lessons he learned as well as the adventures he had while helping transform the mom-and-pop business his mother founded in 1946 in the family kitchen into the beloved brand and ultimately into the iconic global prestige beauty company it is today. In its infancy in the 1940s and 50s, the company comprised a handful of products, sold under a single brand in just a few prestigious department stores across the United States. Today, The Estée Lauder Companies constitutes one of the world’s leading manufacturers and marketers of prestige skin care, makeup, fragrance and hair care products. It comprises more than 25 brands, whose products are sold in over 150 countries and territories. This growth and success was led by Leonard A. Lauder, Estée Lauder’s oldest son, who envisioned and effected this expansion during a remarkable 60-year tenure, including leading the company as CEO and Chairman. In this captivating personal account complete with great stories as only he can tell them, Mr. Lauder, now known as The Estée Lauder Companies’ “Chief Teaching Officer,” reflects on his childhood, growing up during the Great Depression, the vibrant decades of the post-World War II boom, and his work growing the company into the beauty powerhouse it is today. Mr. Lauder pays loving tribute to his mother Estée Lauder, its eponymous founder, and to the employees of the company, both past and present, while sharing inside stories about the company, including tales of cutthroat rivalry with Charles Revson of Revlon and others. The book offers keen insights on honing ambition, leveraging success, learning from mistakes, and growing an international company in an age of economic turbulence, uncertainty, and fierce competition.


Riddley Walker

Riddley Walker
Author: Russell Hoban
Publisher: A&C Black
Total Pages: 258
Release: 2012-05-24
Genre: Fiction
ISBN: 1408832240

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‘Walker is my name and I am the same. Riddley Walker. Walking my riddels where ever theyve took me and walking them now on this paper the same. There aint that many sir prizes in life if you take noatis of every thing. Every time will have its happenings out and every place the same. Thats why I finely come to writing all this down. Thinking on what the idear of us myt be. Thinking on that thing whats in us lorn and loan and oansome.’ Composed in an English which has never been spoken and laced with a storytelling tradition that predates the written word, RIDDLEY WALKER is the world waiting for us at the bitter end of the nuclear road. It is desolate, dangerous and harrowing, and a modern masterpiece.