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Counterintuitive, What 4 Million Teenagers Wish We Knew

Counterintuitive, What 4 Million Teenagers Wish We Knew
Author: Tyler Durman
Publisher:
Total Pages: 197
Release: 2015-02-16
Genre: Adolescent psychology
ISBN: 9780986197352

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Tyler Durman has spoken live to over 4 million teenagers.Following each presentation, where he offers guidance through comedic storytelling, students approach him to confide and confess things they've never told their parents, teachers, or even best friends. Thousands of these one on one conversations have given Tyler a rare window into their lives, allowing him to gain wisdom about the surprising and counterintuitive things they need and long for from the adults in their lives.If you want to experience joy and intimacy in your relationship with your child or students, the observations and tools in these pages will give you a way forward. If you're feeling overwhelmed or at a loss, they'll provide hope. As a former teacher and father of five, Tyler writes with a voice that's fresh, raw, and just pure fun. He's found a way to relay profound wisdom while being intensely funny at the same time. "Powerful. Refreshing. Hilarious. I literally couldn't put it down! The scope and candor of this book cut to the realities of parenting and teaching while offering hope through practical solutions... a pure joy to read." Dr. Paul Lewanski, Ed.D., California Teacher of the Year


Counterintuitive Marketing

Counterintuitive Marketing
Author: Kevin J. Clancy
Publisher: Simon and Schuster
Total Pages: 369
Release: 2001-02-21
Genre: Business & Economics
ISBN: 0743205545

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Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. Clancy and Peter C. Krieg have the answers. In Counterintuitive Marketing, Clancy and Krieg trace the high rate of business failure back to bad marketing strategy, and the even worse implementation of that strategy. Excess testosterone, they argue, compels senior managers to make decisions intuitively, instinctively, quickly, and, unfortunately, disastrously. In this informative and enlightening book, Clancy and Krieg confront these "over-and-over-again" marketers, who don't have time to do it right the first time, but endless time and a company bankroll to do it wrong over and over again. The authors draw from their decades of consumer and business-to-business marketing experience to describe the intuitive decision-making practices that permeate business today, and demonstrate how these practices lead to disappointing performance. Chapter by chapter, Counterintuitive Marketing contrasts how marketing decisions are made today with how they should be made. The authors give equal treatment to targeting, positioning, product development, pricing, customer service, e-commerce, marketing planning, implementation, and more as they present counterintuitive ideas for building and introducing blockbuster marketing programs. Readers will discover in this iconoclastic treasure chest hundreds of penetrating insights that have enabled the authors' firm, Copernicus, to transform companies and become a "brand guardian" to the Fortune 500 and emerging businesses around the world. The tools to create exceptional marketing programs really do exist, and they are all here in Counterintuitive Marketing, the ultimate practical guide for any company of any size.


Unconventional Wisdom

Unconventional Wisdom
Author: John Ward
Publisher: John Wiley & Sons
Total Pages: 274
Release: 2006-02-03
Genre: Business & Economics
ISBN: 0470021667

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Family businesses prosper by pursuing unconventional strategies. Because they are values-driven and think very long-term, they take approaches not popular with current management fashion or most companies. That is the key to their competitive advantage. However, family businesses must find ways to simultaneously serve business needs and family goals, which require very different priorities and principles. As a result, they must think paradoxically, and find insights that single-purpose enterprises need not contemplate. They must dare to be different. Family business requires a different governance system, but it must nevertheless be one that can be controlled. Building on insights from the worldâ??s premier family business executive education course, this book offers the Unconventional Wisdom needed to leverage the strategic and cultural uniqueness of a family business for enduring success.


Think Twice

Think Twice
Author: Michael J. Mauboussin
Publisher: Harvard Business Review Press
Total Pages: 224
Release: 2012-11-06
Genre: Business & Economics
ISBN: 1422155544

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No matter your field, industry, or specialty, as a leader you make a series of crucial decisions every single day. And the harsh truth is that the majority of decisions—no matter how good the intentions behind them—are mismanaged, resulting in a huge toll on organizations, the people they employ, and even the people they serve. So why is it so hard to make sound decisions? In Think Twice, now in paperback, Michael Mauboussin argues that we often fall victim to simplified mental routines that prevent us from coping with the complex realities inherent in important judgment calls. Yet these cognitive errors are preventable. In this engaging book, Mauboussin shows us how to recognize and avoid common mental missteps. These include misunderstanding cause-and-effect linkages, not considering enough alternative possibilities in making a decision, and relying too much on experts. Through vivid stories, the author presents memorable rules for avoiding each error and explains how to recognize when you should “think twice”—questioning your reasoning and adopting decision-making strategies that are far more effective, even if they seem counterintuitive. Armed with this awareness, you'll soon begin making sounder judgment calls that benefit (rather than hurt) your organization.


Ask

Ask
Author: Ryan Levesque
Publisher: Hay House, Inc
Total Pages: 217
Release: 2019-07-02
Genre: Business & Economics
ISBN: 1401958796

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The go-to guide for small-business owners and entrepreneurs to discover exactly what consumers want to buy and how to get it to them. As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer. Levesque's Ask Method provides a way to discover what customers want to buy by guiding them through a series of questions and customizing a solution from them so they are more likely to purchase from you. And all through a completely automated process that does not require one-on-one conversations with every single customer. The Ask method has generated over $100 million in online sales across 23 different industries and counting. Now it is your turn to use it to create a funnel, skyrocket your online income, and create a mass of dedicated fans for you and your company in the process.


Impossible?

Impossible?
Author: Julian Havil
Publisher: Princeton University Press
Total Pages: 264
Release: 2011-03-28
Genre: Mathematics
ISBN: 1400829674

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In Nonplussed!, popular-math writer Julian Havil delighted readers with a mind-boggling array of implausible yet true mathematical paradoxes. Now Havil is back with Impossible?, another marvelous medley of the utterly confusing, profound, and unbelievable—and all of it mathematically irrefutable. Whenever Forty-second Street in New York is temporarily closed, traffic doesn't gridlock but flows more smoothly—why is that? Or consider that cities that build new roads can experience dramatic increases in traffic congestion—how is this possible? What does the game show Let's Make A Deal reveal about the unexpected hazards of decision-making? What can the game of cricket teach us about the surprising behavior of the law of averages? These are some of the counterintuitive mathematical occurrences that readers encounter in Impossible? Havil ventures further than ever into territory where intuition can lead one astray. He gathers entertaining problems from probability and statistics along with an eclectic variety of conundrums and puzzlers from other areas of mathematics, including classics of abstract math like the Banach-Tarski paradox. These problems range in difficulty from easy to highly challenging, yet they can be tackled by anyone with a background in calculus. And the fascinating history and personalities associated with many of the problems are included with their mathematical proofs. Impossible? will delight anyone who wants to have their reason thoroughly confounded in the most astonishing and unpredictable ways.


Cognitive Science and Ancient Israelite Religion

Cognitive Science and Ancient Israelite Religion
Author: Brett E. Maiden
Publisher: Cambridge University Press
Total Pages: 311
Release: 2020-10-08
Genre: Bibles
ISBN: 1108487785

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Recent tools and findings from the cognitive sciences illuminate religious thought and behaviour in ancient Israel and the Bible. Primarily intended for scholars of the Bible and religion, it is also relevant to cognitive scientists, researchers, and graduate students interested in the intersection of cognition and culture.


Counter-Intuitive Selling

Counter-Intuitive Selling
Author: Bill Byron Concevitch
Publisher: Kaplan Publishing
Total Pages: 0
Release: 2007
Genre: Sales management
ISBN: 9781419593291

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The art of selling is more than just telling the customer what he wants to hear-it consists of the little nuances that you can master and put to work regardless of what you sell or what processes, strategies, or techniques you currently employ. "Counter-Intuitive Selling: Mastering the Art of the Unexpected" delivers a proven plan to break your old habits, backed by real-life success stories of Counter-Intuitive Selling behavior in action. For example, did you know that letting your prospect know that they're not ready to do business with you can actually lead to some of the largest deals you've ever closed?


The Subtle Art of Not Giving a F*ck

The Subtle Art of Not Giving a F*ck
Author: Mark Manson
Publisher: HarperCollins
Total Pages: 197
Release: 2016-09-13
Genre: Self-Help
ISBN: 006245773X

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#1 New York Times Bestseller Over 10 million copies sold In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be "positive" all the time so that we can truly become better, happier people. For decades, we’ve been told that positive thinking is the key to a happy, rich life. "F**k positivity," Mark Manson says. "Let’s be honest, shit is f**ked and we have to live with it." In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is—a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F**k is his antidote to the coddling, let’s-all-feel-good mindset that has infected American society and spoiled a generation, rewarding them with gold medals just for showing up. Manson makes the argument, backed both by academic research and well-timed poop jokes, that improving our lives hinges not on our ability to turn lemons into lemonade, but on learning to stomach lemons better. Human beings are flawed and limited—"not everybody can be extraordinary, there are winners and losers in society, and some of it is not fair or your fault." Manson advises us to get to know our limitations and accept them. Once we embrace our fears, faults, and uncertainties, once we stop running and avoiding and start confronting painful truths, we can begin to find the courage, perseverance, honesty, responsibility, curiosity, and forgiveness we seek. There are only so many things we can give a f**k about so we need to figure out which ones really matter, Manson makes clear. While money is nice, caring about what you do with your life is better, because true wealth is about experience. A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real-talk, filled with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F**k is a refreshing slap for a generation to help them lead contented, grounded lives.


Do This! Not That!

Do This! Not That!
Author: Anna Glas
Publisher: Simon and Schuster
Total Pages: 224
Release: 2013-05-01
Genre: Family & Relationships
ISBN: 1626363234

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There are loads of books covering the basics of getting along with and disciplining children, but as every parent knows, each kid is different, and there’s no telling what will or won’t work. Anna Glas and Åse Teiner have many years of experience as certified parental coaches, and being mothers themselves, they realized that looking at problems from different angles and using novel approaches can have pleasantly-surprising results. Do This! Not That! tells forty-nine real stories of parents using unconventional methods in everyday situations. Every story starts with a short background of the problem, shows the parents trying out a wacky solution, and then follows them to see the result and suggests other creative methods of dealing with the problem. What happens when you give your son ice cream before dinner, when you pay a teen from the neighborhood to take your baby for a ride in the stroller while you catch up on sleep, or when you let your daughter eat cookies on her way to preschool? Divided into three sections—Grow as an Adult, Break Everyday Patterns, and Say “Yes!”—Do This! Not That! will show you that thinking outside the box may be just what you need to get a handle on those rascals.