Cosmetics Advertising in China as a Form of Suppression
Author | : Kelly Breswick |
Publisher | : |
Total Pages | : |
Release | : 2011 |
Genre | : |
ISBN | : |
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Author | : Kelly Breswick |
Publisher | : |
Total Pages | : |
Release | : 2011 |
Genre | : |
ISBN | : |
Author | : Bradley R. Barnes |
Publisher | : |
Total Pages | : 11 |
Release | : 2004 |
Genre | : Advertising |
ISBN | : |
Author | : Zhenzhen Wang |
Publisher | : |
Total Pages | : 92 |
Release | : 2008 |
Genre | : Advertising |
ISBN | : |
Author | : Frank Bittner |
Publisher | : BoD – Books on Demand |
Total Pages | : 110 |
Release | : 2007 |
Genre | : |
ISBN | : 3937686886 |
Since the introduction of economic reforms and an open door policy in 1978, China has been proclaimed as "the emerging powerhouse of the twenty-first century". The Chinese market's attractiveness to international marketers has also received significant boost as a result of the country's admission into the World Trade Organization (WTO). Accordingly, advertisers look at China and perceive tremendous opportunity in 1.3 billion Chinese consumers which represents one-fifth of the world population in what is called the world's largest market. Being viewed as a new frontier for consumer good investment does not mean that advertising in China is simple. On the contrary, many Western business firms which have invested their capital into Chinese businesses have suffered setbacks or even failure. Thus, it is important to understand that despite the dramatic impact of economic reform and the drive for modernization over the past two decades, the Chinese market has many special characteristics that make it a challenging place in which to do business including making advertising in this market . This book examines the key barriers/constraints that foreign firms should be mindful of in order to develop a viable advertising strategy in a changing China in which abundant opportunities await those that can fulfill it.
Author | : Lindsay Karchin |
Publisher | : Bloomsbury Publishing |
Total Pages | : 265 |
Release | : 2023-06-29 |
Genre | : Business & Economics |
ISBN | : 1350299448 |
Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
Author | : Wei Feng |
Publisher | : |
Total Pages | : |
Release | : 2008 |
Genre | : Advertising |
ISBN | : |
Author | : Kara K. W. Chan |
Publisher | : |
Total Pages | : 228 |
Release | : 2004 |
Genre | : Business & Economics |
ISBN | : |
This book addresses effective marketing and advertising to children in China, the country with the largest population of children in the world and which is rapidly becoming a market-driven economy.
Author | : Perry Johansson |
Publisher | : |
Total Pages | : 196 |
Release | : 1998 |
Genre | : Women |
ISBN | : 9789171537850 |
Author | : Richard Jones |
Publisher | : iUniverse |
Total Pages | : 264 |
Release | : 2007-02 |
Genre | : Health & Fitness |
ISBN | : 0595428959 |
Natural . The Beautiful 'N' Word Breaking the Psychological Bondage of the American Standard of Beauty The American standard of beauty is an optical illusion that has mesmerized the world. Artificial hair, and makeup in the hands of a beautician is equivalent to a deck of cards, a top hat and a magic wand in the hands of a magician. The multibillion-dollar beauty industry has successfully proven that the hand is quicker than the eye. Hypnotically, the public applauds the deception. Most women-even some little girls-are addictive users of the hair and cosmetic charade; yet, few know its history. Most women were convinced in childhood by subliminal messages in the media that their natural hair and facial features were substandard. Ultimately, acquiring the acceptance and applause from a well-trained public became a subconscious ritual. No civilized race or nationality is exempt. This book exposes secrets and facts about the American standard of beauty rarely revealed, such as: The untold truth about artificial hair Why natural beauty is heavily discouraged The cosmetic conspiracy A totally natural method of growing nappy hair What are Sisterlocks and who is its creator
Author | : James F. Scotton |
Publisher | : John Wiley & Sons |
Total Pages | : 256 |
Release | : 2010-03-16 |
Genre | : Language Arts & Disciplines |
ISBN | : 1444319124 |
New Media for a New China is a timely introduction to thecurrent state of the mass media in China and it’s growingrole in the 21st Century global communication system Brings together an international cast of scholars to analyse thediverse roles of China’s media, covering all the majorindustries (advertising, newspapers, broadcasting, magazines, film,TV, PR) Considers the position of China’s media in the middle ofthe country’s tremendous social, economic and politicalchanges Explores the concept of the 21st century as “China’sCentury” because of the nation’s unprecedentedgrowth