Corporate Marketing Insights And Integration Drawn From Corporate Branding Corporate Identity Corporate Communication And Visual Identification PDF Download
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Author | : |
Publisher | : Emerald Group Publishing |
Total Pages | : 192 |
Release | : 2006 |
Genre | : Consumers |
ISBN | : 1846630320 |
Download Corporate marketing: insights and integration drawn from corporate branding corporate identity corporate communication and visual identification Book in PDF, ePub and Kindle
Author | : Avinandan Mukerjee John M.T. Balmer (Stephen A. Greser, Per Jenster) |
Publisher | : |
Total Pages | : |
Release | : 2006 |
Genre | : |
ISBN | : 9781846630330 |
Download Corporate Marketing Book in PDF, ePub and Kindle
Author | : John M.T. Balmer |
Publisher | : Routledge |
Total Pages | : 177 |
Release | : 2013-07-24 |
Genre | : Business & Economics |
ISBN | : 1135100616 |
Download Contemporary Perspectives on Corporate Marketing Book in PDF, ePub and Kindle
Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each of these disciplines, there is little systematic development from the perspective of corporate marketing and corporate communication studies, although these two have the most to contribute to how companies manage their brands, image and corporate identities in the 21st Century. This book seeks to redress this balance and provide insights, via case studies or histories, on issues such as nation branding, managing multiple corporate identities during merger and acquisitions and establishing a company’s CSR and green image. Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas. As such, it will become a platform for developments in the field and serve as a respected reference resource for corporate marketing and corporate communication studies.
Author | : T. Melewar |
Publisher | : Springer |
Total Pages | : 243 |
Release | : 2008-10-23 |
Genre | : Business & Economics |
ISBN | : 0230583229 |
Download Contemporary Thoughts on Corporate Branding and Corporate Identity Management Book in PDF, ePub and Kindle
A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.
Author | : T C Melewar |
Publisher | : Routledge |
Total Pages | : 399 |
Release | : 2021-07-29 |
Genre | : Business & Economics |
ISBN | : 1000382214 |
Download Building Corporate Identity, Image and Reputation in the Digital Era Book in PDF, ePub and Kindle
Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.
Author | : Tc Melewar |
Publisher | : Routledge |
Total Pages | : 281 |
Release | : 2008-04-10 |
Genre | : Business & Economics |
ISBN | : 1134136110 |
Download Facets of Corporate Identity, Communication and Reputation Book in PDF, ePub and Kindle
Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work?Including contributions from academics and practitioners, this
Author | : Klement Podnar |
Publisher | : Routledge |
Total Pages | : 168 |
Release | : 2013-12-16 |
Genre | : Business & Economics |
ISBN | : 1317850696 |
Download Contemplating Corporate Marketing, Identity and Communication Book in PDF, ePub and Kindle
Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought. Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate about the advances in corporate marketing, identity and communication. The contributions in this volume examine critically the development of the field and focus for future research in order to encourage cutting-edge scholarship along with practitioner insights. In a field characterized by paradoxes – unity and variety; integration and specialization – the aim is to integrate diverse practices to inspire a more sophisticated approach or theoretical framework. The papers in this volume are both challenging and distinctive.
Author | : Bertrand Moingeon |
Publisher | : Routledge |
Total Pages | : 222 |
Release | : 2002-07-18 |
Genre | : Business & Economics |
ISBN | : 1134460155 |
Download Corporate and Organizational Identities Book in PDF, ePub and Kindle
Using a five-facet framework, this book furthers understanding about collective identities by bringing together contributions from various management disciplines.
Author | : Tc Melewar |
Publisher | : Routledge |
Total Pages | : 252 |
Release | : 2008-04-03 |
Genre | : Business & Economics |
ISBN | : 1134136129 |
Download Facets of Corporate Identity, Communication and Reputation Book in PDF, ePub and Kindle
Pt. 1. Corporate identity -- pt. 2. Corporate communications -- pt. 3. Corporate reputation.
Author | : N. Ind |
Publisher | : Springer |
Total Pages | : 194 |
Release | : 1997-06-06 |
Genre | : Business & Economics |
ISBN | : 023037588X |
Download The Corporate Brand Book in PDF, ePub and Kindle
What determines the strength of a corporate brand? And how can it be enhanced? A corporate brand conveys a company's reputation to its audience. It is about far more than names and logos. A successful corporate brand links the corporate name to the company's distinctive qualities such as service or value. This book's fundamental premise is that organisations should use all forms of communication - be they performance of products and services, the action of employees or advertising - to build interactive relationships with their audience. It shows how successful corporate brands build and maintain both 'corporate identity' and reputation.