Corporate Diplomacy How Multinational Corporations Gain Organizational Legitimacy PDF Download
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Author | : Sarah Marschlich |
Publisher | : |
Total Pages | : 0 |
Release | : 2022 |
Genre | : Communication |
ISBN | : 9788365836816 |
Download Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy Book in PDF, ePub and Kindle
This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents. The findings provide substantial insights into how multinational corporations seek legitimacy through corporate diplomacy and demonstrate how these efforts and the legitimation of corporations are affected by the media and the host country's public. About the Author Dr. Sarah Marschlich is a senior research and teaching associate at the Department of Communication and Media Research (IKMZ), University of Zurich. Her research focuses on public relations, organizational communication, and companies' social and political responsibility communication. In particular, she is interested in investigating the role of the public sphere in constituting organizational perceptions by the public.
Author | : Sarah Marschlich |
Publisher | : Springer Nature |
Total Pages | : 226 |
Release | : 2022-08-30 |
Genre | : Social Science |
ISBN | : 3658368187 |
Download Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy Book in PDF, ePub and Kindle
This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents. The findings provide substantial insights into how multinational corporations seek legitimacy through corporate diplomacy and demonstrate how these efforts and the legitimation of corporations are affected by the media and the host country's public.
Author | : Witold J. Henisz |
Publisher | : Routledge |
Total Pages | : 174 |
Release | : 2017-09-08 |
Genre | : Business & Economics |
ISBN | : 1351287869 |
Download Corporate Diplomacy Book in PDF, ePub and Kindle
Managers of multinational organizations are struggling to win the strategic competition for the hearts and minds of external stakeholders. These stakeholders differ fundamentally in their worldview, their understanding of the market economy and their aspirations and fears for the future. Their collective opinions of managers and corporations will shape the competitive landscape of the global economy and have serious consequences for businesses that fail to meet their expectations. This important new book argues that the strategic management of relationships with external stakeholders – what the author calls "Corporate Diplomacy" – is not just canny PR, but creates real and lasting business value.Using a mix of colourful examples, practically relevant tools and considered perspectives, the book hones in on a fundamental challenge that managers of multinational corporations face as they strive to compete in the 21st century. As falling communication costs shrink, the distance between external stakeholders and shareholder value is increasingly created and protected through a strategic integration of the external stakeholder facing functions. These include government affairs, stakeholder relations, sustainability, enterprise risk management, community relations and corporate communications. Through such integration, the place where business, politics and society intersect need not be a source of nasty surprises or unexpected expenses. Most of the firms profiled in the book are now at the frontier of corporate diplomacy. But they didn’t start there. Many of them were motivated by past failings. They fell into conflicts with critical stakeholders – politicians, communities, NGO staffers, or activists – and they suffered. They experienced delays or disruptions to their operations, higher costs, angry customers, or thwarted attempts at expansion. Eventually, the managers of these companies developed smarter strategies for stakeholder engagement. They became corporate diplomats. The book draws on their experiences to take the reader to the forefront of stakeholder engagement and to highlight the six elements of corprate diplomacy.
Author | : Huub Ruël |
Publisher | : Emerald Group Publishing |
Total Pages | : 297 |
Release | : 2017-11-23 |
Genre | : Business & Economics |
ISBN | : 1787430820 |
Download International Business Diplomacy Book in PDF, ePub and Kindle
Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming to establish and sustain legitimacy and to mitigate the risks arising from all non-commercial or exogenous factors in the global business environment.
Author | : Huub Ruël |
Publisher | : Emerald Group Publishing |
Total Pages | : 80 |
Release | : 2022-01-27 |
Genre | : Business & Economics |
ISBN | : 1801176825 |
Download Business Diplomacy by Multinational Corporations Book in PDF, ePub and Kindle
In Business Diplomacy by Multinational Corporations, Huub Ruël turns to Catholic Social Thought (CST), to provide a clear, distinctive instrument for MNCs to reflect on their purpose and role in the global society while also guiding and directing their relationship-building actions with other actors in the global society.
Author | : Kankaew, Kannapat |
Publisher | : IGI Global |
Total Pages | : 559 |
Release | : 2023-10-09 |
Genre | : Business & Economics |
ISBN | : |
Download Global Perspectives on Soft Power Management in Business Book in PDF, ePub and Kindle
Global Perspectives on Soft Power Management in Business provides a comprehensive exploration of the impactful role of soft power in influencing socio-economic dynamics. In today's interconnected world, soft power drives economic growth through the dissemination of beliefs, cultures, shared norms, and popular trends, creating a country's brand image. This edited volume brings together scholars from diverse academic backgrounds to objectively discuss and analyze the sustainable management, design thinking, and integration of soft power. The book delves into the pros and cons of soft power impact, explores soft power knowledge management in different industries, examines soft power marketing and presentation strategies, and investigates the relationship between technology and soft power. Moreover, it emphasizes that success in the global marketplace is not solely reliant on technological advancements, but also on the added value of products through sophisticated services—a concept encompassed by soft power. This book proves invaluable to undergraduate and graduate students studying business, cultural, and hospitality management, as well as professionals in public and private organizations, universities, professors and lecturers, policy makers, and those in the film and music industry.
Author | : Robert Trice |
Publisher | : CSIS |
Total Pages | : 64 |
Release | : 1995 |
Genre | : Business & Economics |
ISBN | : 9780892062829 |
Download Corporate Diplomacy Book in PDF, ePub and Kindle
Author | : Ulrich Steger |
Publisher | : John Wiley & Sons |
Total Pages | : 320 |
Release | : 2003-08-01 |
Genre | : Business & Economics |
ISBN | : 0470858001 |
Download Corporate Diplomacy Book in PDF, ePub and Kindle
Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.
Author | : Luise Li Langergaard |
Publisher | : Springer Nature |
Total Pages | : 273 |
Release | : 2021-12-10 |
Genre | : Business & Economics |
ISBN | : 3030817431 |
Download New Economies for Sustainability Book in PDF, ePub and Kindle
The edited volume New Economies for Sustainability: Limits and Potentials for Possible Futures brings together a range of alternative views on economy and organization to illustrate different perspectives on how to work towards more sustainable solutions to production, consumptions and economic organization more generally. The book brings chapters from the most renowned scholars in the field, who bring their perspectives on how alternative schools theorize politics, society, organization, nature and ethics in their attempts to develop theories with a strong focus on sustainability. The book aims to contribute with a platform for gathering and collecting these theories in a pluralist economic framework, which can provide a strong alternative voice to mainstream economic theories in sustainability debates.
Author | : Christoph Dörrenbächer |
Publisher | : Cambridge University Press |
Total Pages | : 465 |
Release | : 2011-04-14 |
Genre | : Business & Economics |
ISBN | : 1139500015 |
Download Politics and Power in the Multinational Corporation Book in PDF, ePub and Kindle
This book was first published in 2011. The current financial and economic crisis has negatively underlined the vital role of multinational companies (MNCs) in our daily lives. The breakdown and crisis of flagship MNCs, such as Enron, WorldCom, Lehman Brothers, Toyota and General Motors, does not merely reveal the problems of corporate malfeasance and market dysfunction. It also raises important questions, both for the public and the academic community, about the use and misuse of power by MNCs in the wider society, as well as the exercise of power by key actors within internationally operating firms. This book examines how issues of power and politics affect MNCs at three different levels; the macro-level, the meso-level and the micro-level. This wide-ranging analysis shows not only that power matters but also how and why it matters, pointing to the political interactions of key power holders and actors within the MNC, both managers and employees.