Copywriting Third Edition PDF Download
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Author | : Gyles Lingwood |
Publisher | : Laurence King Publishing |
Total Pages | : 426 |
Release | : 2022-09-13 |
Genre | : Business & Economics |
ISBN | : 1529420253 |
Download Copywriting Third Edition Book in PDF, ePub and Kindle
An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Francisco Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.
Author | : Robert W. Bly |
Publisher | : Holt Paperbacks |
Total Pages | : 431 |
Release | : 2007-04-01 |
Genre | : Business & Economics |
ISBN | : 1429900156 |
Download The Copywriter's Handbook Book in PDF, ePub and Kindle
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Author | : Mark Shaw |
Publisher | : Laurence King Publishing |
Total Pages | : 413 |
Release | : 2012-10-18 |
Genre | : Language Arts & Disciplines |
ISBN | : 1780674007 |
Download Copywriting Second Edition Book in PDF, ePub and Kindle
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.
Author | : Maria Veloso |
Publisher | : AMACOM |
Total Pages | : 322 |
Release | : 2013-02-15 |
Genre | : Business & Economics |
ISBN | : 0814432522 |
Download Web Copy That Sells Book in PDF, ePub and Kindle
Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.
Author | : George Felton |
Publisher | : |
Total Pages | : 0 |
Release | : 1994 |
Genre | : Advertising |
ISBN | : 9780131896550 |
Download Advertising Book in PDF, ePub and Kindle
This text covers the process of conceptualizing creating advertisements that gain attention and produce results. It focuses on understanding both the market-oriented issues that underlie the development of an effective, creative strategy (What to say), and the technical issues of headlines, visuals and copy (How to say it). Samples of classic and recent professioanl advertisements are included.
Author | : Robert W. Bly |
Publisher | : Dodd Mead |
Total Pages | : 376 |
Release | : 1985 |
Genre | : Business & Economics |
ISBN | : |
Download The Copywriter's Handbook Book in PDF, ePub and Kindle
A book for everyone who writes or edits copy, it reveals dozens of techniques that can help you write ads, commercials, and direct mail that get more attention and sell more products.
Author | : Ray Edwards |
Publisher | : Morgan James Publishing |
Total Pages | : 186 |
Release | : 2016-02-16 |
Genre | : Business & Economics |
ISBN | : 1630475025 |
Download How to Write Copy That Sells Book in PDF, ePub and Kindle
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Author | : Andy Maslen |
Publisher | : Marshall Cavendish International Asia Pte Ltd |
Total Pages | : 179 |
Release | : 2019-07-15 |
Genre | : Business & Economics |
ISBN | : 9814868434 |
Download Write to Sell : The Ultimate Guide to Copywriting Book in PDF, ePub and Kindle
How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like – and sound like? Write to Sell has the answers! Read this book and you’ll learn: The confidence and skills to write better copy New ways to gain readers’ attention, respect and trust Hints and tips on turning selling skills into copywriting skills Simple techniques to improve the readability of your copy The impact of design and layout on copywriting The meaning of good written English – the rules you must follow, the rules you can safely ignore
Author | : Andrew Boulton |
Publisher | : Gasp Books |
Total Pages | : 232 |
Release | : 2021-03-29 |
Genre | : Business & Economics |
ISBN | : 1838434313 |
Download Copywriting Is… Book in PDF, ePub and Kindle
Copywriting is easy. Copywriting is hard. It’s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun. It’s also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years. Now, he’s gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he’s accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.
Author | : Gyles Lingwood |
Publisher | : Laurence King Publishing |
Total Pages | : 394 |
Release | : 2014-09-22 |
Genre | : Language Arts & Disciplines |
ISBN | : 1780676794 |
Download Read Me Book in PDF, ePub and Kindle
If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.