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| Author | : Maarten Schäfer |
| Publisher | : Maarten Schäfer |
| Total Pages | : 1 |
| Release | : 2007-05-28 |
| Genre | : Business & Economics |
| ISBN | : 9080990981 |
We travel the world meeting brands with a purpose and people with a vision. We help them to tell their story... with a wow-factor and stickiness. Here are some of the stories.
| Author | : Rik Riezebos |
| Publisher | : Routledge |
| Total Pages | : 206 |
| Release | : 2012-03-15 |
| Genre | : Business & Economics |
| ISBN | : 1136627103 |
This innovative short text provides an in-depth, step-by-step description of all that an aspiring brand manager needs to know, in order to maximise the potential of their brands.
| Author | : Martin Lindstrom |
| Publisher | : Currency |
| Total Pages | : 274 |
| Release | : 2010-02-02 |
| Genre | : Business & Economics |
| ISBN | : 0385523890 |
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
| Author | : Jishnu Bhattacharyya |
| Publisher | : CRC Press |
| Total Pages | : 945 |
| Release | : 2021-09-26 |
| Genre | : Business & Economics |
| ISBN | : 1000408027 |
"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.
| Author | : Afdhel Aziz |
| Publisher | : Simon and Schuster |
| Total Pages | : 304 |
| Release | : 2016-10-25 |
| Genre | : Business & Economics |
| ISBN | : 1682450473 |
“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
| Author | : Ryan Lee |
| Publisher | : The Millionaire Workout |
| Total Pages | : 291 |
| Release | : 2007-10-01 |
| Genre | : Business enterprises |
| ISBN | : 9780979418709 |
A powerful new approach to self-improvement that will teach you the exact, step by step strategies on how to live the life of your dreams.
| Author | : Colin Barrow |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 352 |
| Release | : 2012-04-03 |
| Genre | : Business & Economics |
| ISBN | : 0749464623 |
Without a business plan no bank, venture capital house, or corporate parent will consider finance for start up, expansion or venture funding. The Business Plan Workbook is the essential guide to all aspects of business planning for entrepreneurs, senior executives and students alike. Based on methodology developed at Cranfield School of Management and using successful real-life business plans, The Business Plan Workbook brings together the process and procedures required to produce that persuasive plan. The case examples have been fully updated and include a cross section of businesses at various stages in their development, making the book invaluable reading for anyone in business - whatever their background.
| Author | : Joseph Heath |
| Publisher | : Harper Collins |
| Total Pages | : 370 |
| Release | : 2004-12-14 |
| Genre | : Social Science |
| ISBN | : 006074586X |
In this wide-ranging and perceptive work of cultural criticism, Joseph Heath and Andrew Potter shatter the most important myth that dominates much of radical political, economic, and cultural thinking. The idea of a counterculture -- a world outside of the consumer-dominated world that encompasses us -- pervades everything from the antiglobalization movement to feminism and environmentalism. And the idea that mocking or simply hoping the "system" will collapse, the authors argue, is not only counterproductive but has helped to create the very consumer society radicals oppose. In a lively blend of pop culture, history, and philosophical analysis, Heath and Potter offer a startlingly clear picture of what a concern for social justice might look like without the confusion of the counterculture obsession with being different.
| Author | : Todd Cherches |
| Publisher | : Simon and Schuster |
| Total Pages | : 647 |
| Release | : 2020-05-12 |
| Genre | : Business & Economics |
| ISBN | : 1642933384 |
VisuaLeadership [noun]: The art and science of applying visual thinking and visual communication tools, tips, and techniques, in order to turn your vision into reality. If a picture is worth a thousand words, and finding the right words takes time, and time is money, then wouldn’t it follow that business leaders could make more money—in less time—if they simply took a more “visual” approach to how they manage and lead? Okay, it’s not quite that simple…but VisuaLeadership will forever change the way you think and communicate by showing how you can quickly and easily leverage the power of visual imagery, mental models, metaphor, analogy, storytelling, and humor to help you take your game to a whole new level. The French novelist Marcel Proust famously wrote that, “The real voyage of discovery consists not in seeking new lands, but in seeing with new eyes.” So, if your vision is to become a better communicator and presenter, a more innovative thinker, a more productive performer, a more efficient manager, a more effective coach, or a more visionary and inspirational leader, then this exciting new book will open your “mind’s eye” to a whole new world: The world of VisuaLeadership. “Have you added visual communication to your leadership toolbox? According to Todd Cherches, if you haven’t, you’re missing out on a powerful tool to capture attention, aid comprehension, and enable your team members to retain the information you need them to use. Packed with examples, VisuaLeadership will help you develop this skill so that you can become a better communicator, innovator, and leader.” —Daniel H. Pink, author of When and Drive “The most effective communicators and leaders use the power of story to influence and inspire action. In VisuaLeadership, Cherches demonstrates how every role can express their ideas through the use of visual imagery and visual language. This book will help anyone discover how to become a visual leader.” —Nancy Duarte, CEO and bestselling author “I always say that ‘what got you here…won’t get you there.’ To help you ‘get there,’ executive coach Todd Cherches, in his wonderful new book, VisuaLeadership, demonstrates how we can all leverage the power of visual thinking to envision—and to achieve—a more successful future.” —Marshall Goldsmith, the world’s #1 Leadership Thinker and Executive Coach
| Author | : Russell Kick |
| Publisher | : |
| Total Pages | : 399 |
| Release | : 2001 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9780966410075 |
This book acts as a battering ram against the distortions, myths and outright lies that have been shoved down our throats by the government, the media, corporations, organized religion, the scientific establishment and others who want to keep the truth from us. A group of researchers - investigative reporters, political dissidents, academics, media watchdogs, scientist-philosophers, social critics and rogue scholars - paints a picture of a world where crucial stories are ignored or actively suppressed and the official version of events has more holes in it than Swiss cheese. A world where real dangers are downplayed and nonexistent dangers are trumpeted. In short, a world where you are being lied to. You'll discover that a human being has already been cloned; Joseph McCarthy was not paranoid; museums refuse to display artifacts that conflict with the theory of evolution; the CIA has admitted to involvement in the drug trade; parents don't affect who their children become; plus further revelations involving Columbine, WWII, textbooks, Al Gore, George W. Bush, Timothy Leary and much more.
