Cool Brands PDF Download
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Author | : Liz Gogerly |
Publisher | : Lerner Publications |
Total Pages | : 36 |
Release | : 2012-01-01 |
Genre | : Juvenile Nonfiction |
ISBN | : 0761377700 |
Download Cool Brands Book in PDF, ePub and Kindle
Looks at brands, logos, and labels, including such famous brands as Coca-Cola, Apple, and Facebook.
Author | : Joeri Van Den Bergh |
Publisher | : Kogan Page Publishers |
Total Pages | : 288 |
Release | : 2013-03-03 |
Genre | : Business & Economics |
ISBN | : 074946805X |
Download How Cool Brands Stay Hot Book in PDF, ePub and Kindle
How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.
Author | : Maarten Schäfer |
Publisher | : Maarten Schäfer |
Total Pages | : 162 |
Release | : 2014-02-20 |
Genre | : Business & Economics |
ISBN | : |
Download CoolBrands - Around the World in 80 Brands Book in PDF, ePub and Kindle
We travel the world, meeting people with a vision and brands with a purpose. Here are their stories...
Author | : Maarten Schäfer |
Publisher | : Maarten Schäfer |
Total Pages | : 100 |
Release | : 2014-10-28 |
Genre | : Business & Economics |
ISBN | : 9490900001 |
Download CoolBrands - "Around The World in 80 Brands" Book in PDF, ePub and Kindle
We travel the world, meeting people with a vision and brands with a purpose. Here are their stories...
Author | : Ayalla Ruvio |
Publisher | : Routledge |
Total Pages | : 424 |
Release | : 2013 |
Genre | : Business & Economics |
ISBN | : 0415783062 |
Download The Routledge Companion to Identity and Consumption Book in PDF, ePub and Kindle
The Routledge Companion to Identity and Consumption introduces the reader to state-of-the-art research, written by the world's leading scholars regarding the interplay between identity and consumption. With chapters discussing the theory, research and practical implications of the relationships between identity and consumption, including, for example the way they change across our life span, this book will be a valuable reference source for students and academics from a variety of disciplines.
Author | : David Marshall |
Publisher | : SAGE |
Total Pages | : 282 |
Release | : 2010-04-19 |
Genre | : Business & Economics |
ISBN | : 0857026747 |
Download Understanding Children as Consumers Book in PDF, ePub and Kindle
What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer trends, there is a growing presence of marketing forces directed at and influencing children and young people. How should these forces be understood, and what means of research or dialogue is required to assess them? With critical insight, the contributors to this collection, take up the evaluation of the child as an active consumer, and offer a valuable rethinking of the discussions and literature on the subject. Features: • 14 original chapters from leading researchers in the field • Each chapter contains vignettes or case examples to reinforce learning • Contains consideration of future research directions in each of the topics that the chapters cover. This book will be relevant reading for postgraduates and advanced undergraduates with an interest in children as consumers, consumer behaviour and on marketing courses in general as well as for researchers working in this field.
Author | : Richard H. Elliott |
Publisher | : Oxford University Press, USA |
Total Pages | : 347 |
Release | : 2015 |
Genre | : Brand name products |
ISBN | : 0198704208 |
Download Strategic Brand Management Book in PDF, ePub and Kindle
Written by an expert author team, this engaging textbook builds upon the traditional frameworks of brand strategy to analyse the emotional and cultural impact real-world brands have on contemporary consumers.
Author | : |
Publisher | : |
Total Pages | : 122 |
Release | : 2004-10 |
Genre | : |
ISBN | : |
Download Kiplinger's Personal Finance Book in PDF, ePub and Kindle
The most trustworthy source of information available today on savings and investments, taxes, money management, home ownership and many other personal finance topics.
Author | : |
Publisher | : |
Total Pages | : 2024 |
Release | : 2007 |
Genre | : Brand name products |
ISBN | : 9780787689650 |
Download Companies and Their Brands Book in PDF, ePub and Kindle
Author | : |
Publisher | : |
Total Pages | : 2220 |
Release | : 1941 |
Genre | : Mutual funds |
ISBN | : |
Download Federal Securities Law Reporter Book in PDF, ePub and Kindle