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Conversations on Consumption

Conversations on Consumption
Author: Jonathan Schroeder
Publisher: Routledge
Total Pages: 250
Release: 2014-06-11
Genre: Business & Economics
ISBN: 1317981596

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Consumption studies has grown tremendously in the past decade. Researchers in sociology, geography, anthropology, history, marketing, management, organization and even art history have embraced consumption as a key institution of our era, and are eager for ideas and insights. Conversations on Consumption makes an important contribution to the growing field of consumption studies by offering readers a lively introduction to debates and dialogues that have shaped the field, in the form of engaging interviews and personal reflections from leading theorists and researchers. The interviews in this collection were first published in the interdisciplinary journal Consumption Markets and Culture and together form an accessible summary of the leading ideas and key developments in consumption studies and social theory over the past two decades. With innovative contributions from marketing academics, historians, consumer researchers, sociologists, anthropologists and artists, the pieces highlight the interdisciplinary nature of consumption, as well as the wide-ranging interest in consumption studies. They are united in their approach to understand consumption, far removed from economic or managerial analysis, by focusing more on the role it plays in culture. Conversations on Consumption will be of interest to scholars and students of sociology, anthropology, consumer research, management studies, and history.


The Consuming Instinct

The Consuming Instinct
Author: Gad Saad
Publisher: Prometheus Books
Total Pages: 367
Release: 2011-06-21
Genre: Business & Economics
ISBN: 1616144300

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In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives—namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read.


Inconspicuous Consumption

Inconspicuous Consumption
Author: Paul Lukas
Publisher: Three Rivers Press
Total Pages: 200
Release: 1997
Genre: Business & Economics
ISBN:

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From kitschy novelties and wildly unappetizing food products to beautifully functional items such as garlic presses and toothpick dispensers, Inconspicuous Consumption is a delightful celebration of the sometimes elegant, sometimes ridiculous fringes of our late-20th-century culture. 50 photos. 192 pp. Author interviews & national radio campaign. National publicity. 15,000 print.


Conversations in Colombia

Conversations in Colombia
Author: Stephen Gudeman
Publisher: Cambridge University Press
Total Pages: 224
Release: 1990-07-19
Genre: Business & Economics
ISBN: 9780521387453

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This collaborative study in economic theory is cast as a sort of conversation, implicating not only the authors (an American economic anthropologist and a Colombian colleague) but also the rural Colombian people, who contributed the raw materials for the conversation.


The Conversation Manager

The Conversation Manager
Author: Steven Van Belleghem
Publisher: Kogan Page Publishers
Total Pages: 224
Release: 2012-05-03
Genre: Business & Economics
ISBN: 074946660X

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Mobile devices, new digital technologies and the increasing popularity of social media all contribute to the ever-growing gap between internet-savvy consumers and traditional means of advertising. With the old tried and tested techniques no longer being effective, marketers, who do not want to fall behind, need to find novel ways to engage with the new-sprung breed of consumers. To do this, learning to listen and communicate with your consumers is critical. Based on four years of primary research, The Conversation Manager explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns, this book is full of practical tools to help you transform your company strategy and kick-start conversations with your customers.


Inconspicuous Consumption

Inconspicuous Consumption
Author: Tatiana Schlossberg
Publisher: Balance
Total Pages: 276
Release: 2019-08-27
Genre: Nature
ISBN: 153874709X

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*First Place Winner of the Society of Environmental Journalists' Rachel Carson Environment Book Award* "If you're looking for something to cling to in what often feels like a hopeless conversation, Schlossberg's darkly humorous, knowledge-is-power, eyes-wide-open approach may be just the thing."--Vogue From a former New York Times science writer, this urgent call to action will empower you to stand up to climate change and environmental pollution by making simple but impactful everyday choices. With urgency and wit, Tatiana Schlossberg explains that far from being only a distant problem of the natural world created by the fossil fuel industry, climate change is all around us, all the time, lurking everywhere in our convenience-driven society, all without our realizing it. By examining the unseen and unconscious environmental impacts in four areas-the Internet and technology, food, fashion, and fuel - Schlossberg helps readers better understand why climate change is such a complicated issue, and how it connects all of us: How streaming a movie on Netflix in New York burns coal in Virginia; how eating a hamburger in California might contribute to pollution in the Gulf of Mexico; how buying an inexpensive cashmere sweater in Chicago expands the Mongolian desert; how destroying forests from North Carolina is necessary to generate electricity in England. Cataloging the complexities and frustrations of our carbon-intensive society with a dry sense of humor, Schlossberg makes the climate crisis and its solutions interesting and relevant to everyone who cares, even a little, about the planet. She empowers readers to think about their stuff and the environment in a new way, helping them make more informed choices when it comes to the future of our world. Most importantly, this is a book about the power we have as voters and consumers to make sure that the fight against climate change includes all of us and all of our stuff, not just industry groups and politicians. If we have any hope of solving the problem, we all have to do it together. "A compelling-and illuminating-look at how our daily habits impact the environment."--Vanity Fair "Shows how even the smallest decisions can have profound environmental consequences."--The New York Times


Conflicts And Conversations

Conflicts And Conversations
Author: Arpit Kumar
Publisher: Educreation Publishing
Total Pages: 122
Release: 2017-06-14
Genre: Self-Help
ISBN:

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There's no coffee in Shakespeare. The narrative of its emergence is inextricably linked to the progress of Western modernity. This book looks at a specific episode in the history of coffee to explore certain aspects of modernity, eighteenth culture and politics that have had wide ranging consequences. The coffee-house was at the center of Habermas' theorization of the public sphere, a space for free rational-critical deliberation and will-formation, which became a central institution of modernity and democracy. Through an analysis of the many kinds of crowds that gathered in the different English coffee-houses of the long-eighteenth century, the book proposes an alternative way of understanding the public sphere as a congregation of contesting 'publics'.


Join the Conversation

Join the Conversation
Author: Joseph Jaffe
Publisher: John Wiley & Sons
Total Pages: 320
Release: 2008-01-18
Genre: Business & Economics
ISBN: 0470187867

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With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.