Content Marketing For Nonprofits PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Content Marketing For Nonprofits PDF full book. Access full book title Content Marketing For Nonprofits.
| Author | : Kivi Leroux Miller |
| Publisher | : John Wiley & Sons |
| Total Pages | : 438 |
| Release | : 2013-08-08 |
| Genre | : Business & Economics |
| ISBN | : 111872237X |
Download Content Marketing for Nonprofits Book in PDF, ePub and Kindle
Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.
| Author | : Kivi Leroux Miller |
| Publisher | : John Wiley & Sons |
| Total Pages | : 278 |
| Release | : 2010-05-13 |
| Genre | : Business & Economics |
| ISBN | : 0470619856 |
Download The Nonprofit Marketing Guide Book in PDF, ePub and Kindle
A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.
| Author | : Walter Wymer |
| Publisher | : SAGE |
| Total Pages | : 382 |
| Release | : 2006-03-06 |
| Genre | : Business & Economics |
| ISBN | : 9781412909235 |
Download Nonprofit Marketing Book in PDF, ePub and Kindle
This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.
| Author | : Stacy Landreth Grau |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 262 |
| Release | : 2014-06 |
| Genre | : |
| ISBN | : 0190615443 |
Download Marketing for Nonprofit Organizations Book in PDF, ePub and Kindle
Successful nonprofit marketing will help organizations capture the attention of donors, volunteers, legislators, and service consumers so that they can control the future of their organization. This book provides an indispensable overview of marketing for nonprofits from a strategic standpoint. Readers will learn how to integrate the most important aspects of marketing-including branding, social media, market research, and outcome measurements-into the very fabric of an organization's mission. Landreth Grau integrates research-based insights, and practice-based innovations with a comprehensive introduction to the basics of marketing for the benefit of small- and medium-sized organizations. It is an ideal resource for courses in both business schools and social work programs, as well as nonprofit managers who are ready to explore new and innovative ways to support their organization.
| Author | : Barry J. McLeish |
| Publisher | : John Wiley & Sons |
| Total Pages | : 288 |
| Release | : 2010-10-12 |
| Genre | : Business & Economics |
| ISBN | : 0470925531 |
Download Successful Marketing Strategies for Nonprofit Organizations Book in PDF, ePub and Kindle
From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers Techniques for analyzing your market and developing a comprehensive marketing plan Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed.
| Author | : Heather Mansfield |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 289 |
| Release | : 2011-09-30 |
| Genre | : Business & Economics |
| ISBN | : 0071770992 |
Download Social Media for Social Good: A How-to Guide for Nonprofits Book in PDF, ePub and Kindle
Maximize every donation dollar using social-media marketing best practices With Social Media for Social Good, you have everything you need to get your organization online at all levels: Web 1.0: Websites, e-newsletters, and “Donate Now” buttons; Web 2.0: Blogging and social networking sites; and Web 3.0: The Mobile Web, texting, and smartphone Apps. Learn how to access free and inexpensive marketing tools, market via email, use Twitter and Facebook, raise money from new donors, understand the legalities involved in being online, establish privacy settings, and track ROI. Heather Mansfield owns DIOSA Communications. She has served as Nonprofit Community Manager for Change.org, was named a Fundraising Star of the Year by Fundraising Success Magazine, and serves on the board for the Latin America Working Group.
| Author | : Jocelyne Daw |
| Publisher | : John Wiley & Sons |
| Total Pages | : 314 |
| Release | : 2006-06-26 |
| Genre | : Business & Economics |
| ISBN | : 0471927805 |
Download Cause Marketing for Nonprofits Book in PDF, ePub and Kindle
This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.
| Author | : |
| Publisher | : |
| Total Pages | : |
| Release | : 2013-02-02 |
| Genre | : |
| ISBN | : 9780988845152 |
Download How to Create Customers for Life Book in PDF, ePub and Kindle
Proven tips from a premier business strategist.
| Author | : Melanie Mathos |
| Publisher | : John Wiley & Sons |
| Total Pages | : 224 |
| Release | : 2012-02-07 |
| Genre | : Business & Economics |
| ISBN | : 1118106245 |
Download 101 Social Media Tactics for Nonprofits Book in PDF, ePub and Kindle
The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission. Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways Features 101 beginner to intermediate-level tactics with real-life examples Offers a workable format to help nonprofits discover new ways of deploying their strategy Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.
| Author | : Sarah Durham |
| Publisher | : John Wiley & Sons |
| Total Pages | : 208 |
| Release | : 2009-11-19 |
| Genre | : Business & Economics |
| ISBN | : 0470542217 |
Download Brandraising Book in PDF, ePub and Kindle
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.
