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White Papers For Dummies

White Papers For Dummies
Author: Gordon Graham
Publisher: John Wiley & Sons
Total Pages: 384
Release: 2013-03-20
Genre: Business & Economics
ISBN: 1118497058

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A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make


Copywriting Is…

Copywriting Is…
Author: Andrew Boulton
Publisher: Gasp Books
Total Pages: 232
Release: 2021-03-29
Genre: Business & Economics
ISBN: 1838434313

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Copywriting is easy. Copywriting is hard. It’s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun. It’s also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years. Now, he’s gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he’s accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.


How to Write Copy That Sells

How to Write Copy That Sells
Author: Ray Edwards
Publisher: Morgan James Publishing
Total Pages: 186
Release: 2016-02-16
Genre: Business & Economics
ISBN: 1630475025

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Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing


Copywriting Essentials for Content Marketing

Copywriting Essentials for Content Marketing
Author: Mia Gordon
Publisher: Createspace Independent Publishing Platform
Total Pages: 250
Release: 2015-10-23
Genre:
ISBN: 9781522909057

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This book takes you through the principles of writing engaging killer content and copy that sells without selling. Mia Gordon has been writing copy and content for clients and her own online business for over a decade. Mia teaches you the fundamental principles of creating copy that takes readers through all the processes they need to go through before they are ready to take an action.This book teaches you how to become a skilled persuader, how to apply the principles of influence and preconditioning, to convert your audience into qualified prospects - who are ready to do what you ask.The recipe for writing compelling content contains many important ingredients:- Capturing & holding readers attention- Creating desire & motivation- Connecting with readers' fears & hot buttons- Building trust, confidence & removing obstacles- Delivering & demonstrating value- Building value & justification for purchasing- Many more 'secret sauce' ingredients.If you know how to combine these ingredients inthe right way, you can easily create copy that's clear,concise, persuasive, connects directly with readerswants, needs & concerns & sells more of your stuff!Without hype, fluff or anything obviously 'salesy!'Learn how to apply the methods & systems the worlds best copy writers use to create outstanding content that converts like crazy!Increase conversion rates from your content.Build trust and stronger relationships with your readers.Create followers that want to come back for more.Create irresistible content people what to share with others.Take the pain out of trying to come up with compelling copy with easy to follow templates and guides that make writing faster and easier.Make your writing more profitable whether you are wanting to improve your skills in: content marketing, copywriting, article marketing, article writing or social media marketing.


Copywriting Second Edition

Copywriting Second Edition
Author: Mark Shaw
Publisher: Laurence King Publishing
Total Pages: 413
Release: 2012-10-18
Genre: Language Arts & Disciplines
ISBN: 1780674007

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Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.


From Reads to Leads

From Reads to Leads
Author: Kateryna Abrosymova
Publisher: Kateryna Abrosymova
Total Pages: 331
Release: 2021-05-15
Genre: Language Arts & Disciplines
ISBN:

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Content has a clear role in the marketing process. It must aid the customer journey by moving readers from one stage of awareness to the next until they become leads. In other words, content develops leads. If your content is going to fulfill its duty—to turn readers into leads—people need to actually read it. So how can you write content that people will read? From Reads To Leads teaches 11 principles that define how a content writer writes every draft. Applying these principles to your writing will help you grab the right person’s attention, get your message across, and move your reader down the marketing funnel. The book comes with 40 writing exercises to each chapter to help you learn and practice several writing rules that will help you focus on writing content that makes readers act instead of writing content that sits on a server and gathers dust. You'll discover: How to understand what your readers need and how to write content that appeals to them How to get the desired response from your readers and move them down the marketing funnel How to figure out and communicate your key message and how to use it to take readers to the next stage of their journey How to creatively turn your content into a story with a three-act structure How to write an outline that focuses your writing and kills your procrastination What makes writing clear and simple How to express your brand’s personality and make your writing recognizable What makes content readable, and how to get your readers to stay with you till the end The writer’s role in the content writing process, and how you should approach content collaborations How you should react when your work is ripped to shreds From Reads to Leads is a true roadmap to succeeding with content for copywriters, content writers, marketing managers, and entrepreneurs curious why they're not making as many leads with their content as they know they should. Website: https://www.readstoleads.com/


The Copywriter's Handbook

The Copywriter's Handbook
Author: Robert W. Bly
Publisher: Holt Paperbacks
Total Pages: 431
Release: 2007-04-01
Genre: Business & Economics
ISBN: 1429900156

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The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy


Content and Copywriting

Content and Copywriting
Author: Margo Berman
Publisher: John Wiley & Sons
Total Pages: 548
Release: 2024-09-30
Genre: Business & Economics
ISBN: 1119866502

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Learn to create powerful, strategic copy for multiple channels, platforms, and storytelling templates Today, just writing strong content or catchy copy isn’t enough. You must also know how to create gripping messages and interactive engagement. Content and Copywriting: The Complete Toolkit for Strategic Marketing is your one-stop resource to sharpen your skills and explore innovative methods to reach your audience. This comprehensive real-world guide helps you create content for any device and consumer touchpoint by seamlessly integrating social media writing and advertising copywriting. As an award-winning copywriter, producer/director, and professor, Margo Berman explains conceptual strategies and writing techniques to develop dynamic copy for a wide range of traditional and emerging media. This step-by-step approach offers specific instructions for writing websites, blogs, social media, direct mail, product packaging, viral marketing, radio, television, and videos. This work also analyzes immersive, experiential, augmented, mixed, and virtual reality content, then presents tips to maximize results. This updated and expanded second edition contains dozens of new TV and radio storyboards and scripts, charts and infographics, templates and writing tips, exercises and examples, terminology lists, plus over 100 new images of innovative marketing campaigns. It also covers shareable content, digital storytelling, headline and slogan techniques, and interactive experiences. In addition, there is a valuable section with skill-building resources, references, and suggested readings. Featuring an extensive collection of innovative visual examples, content writing templates, and teaching and learning resources, Content and Copywriting: The Complete Toolkit for Strategic Marketing is the ideal textbook for undergraduate courses in advertising, communications, public relations, and integrated marketing, and an invaluable reference for graduate students and professionals alike.


Content Marketing For Traffic And Sales

Content Marketing For Traffic And Sales
Author: Daniel Daines-Hutt
Publisher:
Total Pages: 444
Release: 2019-10-03
Genre:
ISBN: 9781697204575

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Content Doesn't Have To Be Difficult...Here's how to make it easier: -No more late night/early morning deadlines-No more writing for the sake of it-No more anxiety-No more feeling like somethings missing-Yes to more traffic-Yes to conversions-Yes to more sales (and letting your content sell for you)Heck... yes to writing less often, but driving real resultsWhat if you could run traffic to a single page, and get sales?That's what the paid ad guys doThey know how people work, and how to get them to take actionThey understand human psychology and how to structure messages to get their goalIt's good, but when the ad turns off?...the sales stopBut what if you could take those same principles, and apply them to your content marketing?To create content that attracts?That moves people?That drives them to take an action?That continues to get traffic, and be an asset years after your wrote it?Content so good you can get off the content hamster wheel and still make sales?In this book we walk you through the exact same strategy that we use for our OWN marketingWe cover: -The 3 part content strategy to create content to attract your audience, automate your sales and scale with traffic systems(It's how we've not written an article for 10 months, but our traffic grows daily)- A plug and play content planning process, to connect the dots and drive more sales-The 3 types of salesperson, and how to become the most powerful version using advanced sales psychology-How to plant your flag and be seen as an authority in your space, with just your first few articles-The 4 traffic systems you need to leverage to grow your business effectively with content-The 9 content archetypes you'll ever use-How to create 'pre-frame' sales content to automate your sales process-How to write high value how to guides that convert readers into subscribers-How to create kick ass case studies using the same template that generated us $3 Million in client requests in 2 weeks-How to repackage your readers success into 3rd party referrals to convert skeptics-How to use the 'Red Carpet Effect' to get the attention of major influencers, and be seen as their peer-How to build your own 'Big Mac' and stand out in your space-How to capture those last minute window shoppers and convert them to your offer-How to create a REAL Ultimate Guide that can grow your audience, authority and SEO rankings-How to create high value Data backed guides to get HUGE amounts of backlinks-How to find content topics, research your audience, go behind the scenes with competitors and have enough topics to last you for years-A step by step writing and editing process to get your content complete, and stand out-The 9 viral triggers that make the best performing content online-How to get past the major roadblocks that stop first time and even experienced writers-How to write a '30 minute' first draft-How to edit for the 4 major goals-How to improve your contents layout and your audiences perception of value-How to pull them in, connect emotionally, and get them to take action-How to convert more readers into leads than ever before (And the method we use to get between 17-83% of our readers into subscribers)-How to help the Google gods understand your articles, so you can finally rank-The 2 sides of content marketing, and what you need to do-How a single article is worth $200k per year, and what it means in terms of your own strategy-How to Amplify your message to get new readers, on automation, without any new contentNot only that?But we also included an added Audio Bonus so you can listen and learn, at home or on your commute!Are you ready to start getting more from your content?To finally have it work for you?Then lets get started!Scroll back up and click 'Buy Now'


Net Words: Creating High-Impact Online Copy

Net Words: Creating High-Impact Online Copy
Author: Nick Usborne
Publisher: McGraw Hill Professional
Total Pages: 274
Release: 2001-12-17
Genre: Business & Economics
ISBN: 0071415777

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A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.