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Contemporary Wine Studies

Contemporary Wine Studies
Author: Gareth Morgan
Publisher: Routledge
Total Pages: 248
Release: 2015-09-25
Genre: Business & Economics
ISBN: 1317665953

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The purchase and consumption of wine, whether in hospitality environments or domestic settings, has huge anthropological significance underpinned by a discourse of wine appreciation. It can be seen as a multi-sensory and symbolically status-rich activity framed by historical, social, cultural and ethical discourses. This innovative book offers a critical study of wine from social and cultural perspectives. The field of wine studies spans the spectrum of cultural and technical issues concerning the place of wine in society from viticulture, vinification, labelling, regulation, marketing, purchasing, storage and its final consumption. It combines social history and contemporary questions including the notion of terroir, the nature of protected wine designations, the pricing of wine and the different motivations for buying and consuming wine. It considers wine as a beverage, as an aesthetic exercise and as a marker of status, as well as health implications and legal controls. The title offers a timely contribution into the significance of wine and the role of knowledge, both of which have conceptual and managerial implications in terms of marketing, promotion, consumption and distribution. By offering a holistic and innovative understanding of wine and its consumption, it is a must-read for students and scholars in the fields of wine and social science.


Contemporary Wine Studies

Contemporary Wine Studies
Author: Gareth G. Morgan
Publisher:
Total Pages: 0
Release: 2016
Genre: Wine and wine making
ISBN: 9781138784390

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This innovative book offers a through critical study of wine from the social, cultural and anthropological perspectives, with a focus on the translation from theory to influencing industry practice.


Contemporary Wine Marketing and Supply Chain Management

Contemporary Wine Marketing and Supply Chain Management
Author: Daniel J. Flint
Publisher: Springer
Total Pages: 258
Release: 2016-04-29
Genre: Business & Economics
ISBN: 1137492430

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Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers. Combined with contemporary expertise in brand management, sales, research, social media, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive.


The Routledge Handbook of Wine and Culture

The Routledge Handbook of Wine and Culture
Author: Steve Charters
Publisher: Routledge
Total Pages: 615
Release: 2022-04-26
Genre: Business & Economics
ISBN: 1000533956

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The link between culture and wine reaches back into the earliest history of humanity. The Routledge Handbook of Wine and Culture brings together a newly comprehensive, interdisciplinary overview of contemporary research and thinking on how wine fits into the cultural frameworks of production, intermediation and consumption. Bringing together many leading researchers engaged in studying these phenomena, it explores the different ways in which wine is constructed as a social artefact and how its representation and use acquire symbolic meaning. Wine can be analysed in different ways by varying disciplines involved in exploring wine and culture (anthropology, economics and business, geography, history and sociology, and as text). The Handbook uses these as lenses to consider how producers, intermediaries and consumers use and create cultural significance. Specifically, the work addresses the following: how wine relates to place, belief systems and accompanying rituals; how it may be used as a marker of the identity and mechanisms of civilising processes (often in conjunction with food and the arts); how its framing intersects with science and nature; the ideologies and power relations which arise around all these activities; and the relation of this to wine markets and public institutions. This is essential reading for researchers and students in education for the wine industry and in the humanities and social sciences engaged in understanding patterns of human ingenuity and interaction, such as sociology, anthropology, economics, health, geography, business, tourism, cultural studies, food studies and history.


Planet Wine

Planet Wine
Author: Stuart Pigott
Publisher: Miller/Mitchell Beazley
Total Pages: 155
Release: 2004
Genre: Cooking
ISBN: 1840007761

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Fasten your seat belts for a non stop, grape-by-grape tour of our wine planet! Combining witty words and provocative pictures, Stuart Pigott takes a simple, unique approach to describing how each of the major grape varieties taste. He provides invaluable information on their origins and flavors, where they are grown, the winemaker’s intervention, winemaking techniques, and environmental issues. Winner of the Gourmand Best Wine Education Book 2004


Authentic Wine

Authentic Wine
Author: Jamie Goode
Publisher: Univ of California Press
Total Pages: 272
Release: 2013-02-12
Genre: Cooking
ISBN: 0520275756

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Naturalness is a hot topic in the wine world. But what exactly is a natural wine? For this book, best-selling wine writer Jamie Goode has teamed up with winemaker and Master of Wine Sam Harrop to explore the wide range of issues surrounding authenticity in wine. Sam Harrop initially trained as a winemaker in New Zealand.


The Globalization of Wine

The Globalization of Wine
Author: David Inglis
Publisher: Bloomsbury Publishing
Total Pages: 224
Release: 2019-10-31
Genre: Social Science
ISBN: 1474265014

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The Globalization of Wine is a one-stop guide to understanding wine across the world today. Examining a broad range of developments in the wine world, it considers the social, cultural, economic, political and geographical dimensions of wine globalization. It investigates how large-scale changes in production, distribution and consumption are transforming the wine that we drink. Comprehensive background discussion is complemented by vivid case study chapters from a variety of international contributors. Many different countries and regions are covered, including China, the USA and Hong Kong, as are key themes, debates and controversies in contemporary wine worlds. Innovative, up-to-date and interdisciplinary, The Globalization of Wine illustrates the diversity and complexity of wine globalization processes across the planet, both in the past and at the present time. It is essential reading for academics and students in food and drink studies, sociology, anthropology, globalization studies, geography and cultural studies. It also provides a jargon-free resource for wine professionals and connoisseurs.


Science, Vine and Wine in Modern France

Science, Vine and Wine in Modern France
Author: Harry W. Paul
Publisher: Cambridge University Press
Total Pages: 380
Release: 2002-07-18
Genre: Science
ISBN: 9780521525213

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Science, Vine and Wine in Modern France examines the role of science in the civilization of wine in modern France. Viticulture, the science of the vine itself, and oenology, the science of winemaking, are its subjects. Together they can boast of at least two major triumphs: the creation of the post-phylloxera vines that repopulated late-nineteenth-century vineyards devastated by the disease; and the understanding of the complex structure of wine that eventually resulted in the development of the widespread wine models of Bordeaux, Burgundy, and Champagne. This is the first analysis of the scientific battle over the best way to save the French vineyards and the first account of the growth of oenological science in France since Chaptal and Pasteur.


Postmodern Winemaking

Postmodern Winemaking
Author: Clark Smith
Publisher: Univ of California Press
Total Pages: 366
Release: 2013-06-03
Genre: Cooking
ISBN: 0520275195

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In Postmodern Winemaking, Smith shares knowledge he has accumulated in engaging, humorous, and erudite essays that convey a new vision of the winemaker’s craft—one that credits the crucial roles played by both science and art in the winemaking process. Smith, a leading innovator in red wine production techniques, explains how traditional enological education has led many winemakers astray—enabling them to create competent, consistent wines while putting exceptional wines of structure and mystery beyond their grasp. Great wines, he claims, demand a personal and creative engagement with many elements of the process. His lively exploration of the facets of postmodern winemaking, together with profiles of some of its practitioners, is both entertaining and enlightening.


Authentic Wine

Authentic Wine
Author: Jamie Goode
Publisher: Univ of California Press
Total Pages: 272
Release: 2011-09-15
Genre: Cooking
ISBN: 0520949692

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"A great primer. . . . If you're new to the natural/organic/biodynamic wine debates, Authentic Wine is the place to start."—Huffington Post "This is one of the most engaging, thoughtful and enlightening books on contemporary wine. . . . A manifesto for an industry looking to shape its future."—Wine And Spirits Naturalness is a hot topic in the wine world. But what exactly is a "natural wine"? For this pioneering book, best-selling wine writer Jamie Goode teams up with winemaker and Master of Wine Sam Harrop to explore the wide range of issues surrounding authenticity in wine. They begin by emphasizing that wine’s diversity, one of its strengths, is currently under threat from increasingly homogenized commercial wines that lack a sense of place. Drawing on a global array of examples and anecdotes, Goode and Harrop examine complex concepts—terroir, biodynamics, and sustainability—in clear language. They also discuss topics including cultured and wild yeasts, wine "faults," the carbon footprint of the wine industry, "natural" as a marketing concept, and more. Authentic Wine illuminates a subject of great interest to wine producers, consumers, and anyone wondering where the wine industry is headed.