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Contemporary Marketing Thought

Contemporary Marketing Thought
Author: Barnett Greenberg
Publisher:
Total Pages: 584
Release: 1977
Genre: Business & Economics
ISBN:

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Modern Marketing Thought

Modern Marketing Thought
Author: John Howard Westing
Publisher: MacMillan Publishing Company
Total Pages: 548
Release: 1975
Genre: Business & Economics
ISBN:

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Contemporary Marketing Thought

Contemporary Marketing Thought
Author: Barnett A. Greenberg
Publisher:
Total Pages: 571
Release: 1977
Genre: Marketing
ISBN: 9780598162663

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Marketing Dictatorship

Marketing Dictatorship
Author: Anne-Marie Brady
Publisher: Rowman & Littlefield Publishers
Total Pages: 247
Release: 2009-11-16
Genre: Political Science
ISBN: 0742567907

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Click here to hear Anne-Marie Brady's BBC World Service radio documentary titled "The Message from China" China's government is no longer a Stalinist-Maoist dictatorship, yet it does not seem to be moving significantly closer to democracy as it is understood in Western terms. After a period of self-imposed exclusion, Chinese society is in the process of a massive transformation in the name of economic progress and integration into the world economy. The Chinese Communist Party (CCP) is seeking to maintain its rule over China indefinitely, creating yet another "new" China. Propaganda and thought work play a key role in this strategy. In this important book, noted China scholar Anne-Marie Brady answers some intriguing questions about China's contemporary propaganda system. Why have propaganda and thought work strengthened their hold in China in recent years? How has the CCP government strengthened its power since 1989 when so many analysts predicted otherwise? How does the CCP maintain its monopoly on political power while dismantling the socialist system? How can the government maintain popular support in China when the uniting force of Marxist-Leninist-Maoist ideology is spent and discredited? What has taken the place of communist ideology? Examining propaganda and thought work in the current period offers readers a unique understanding of how the CCP will address real and perceived threats to stability and its continued hold on power. This innovative book is a must-read for everyone interested in China's growing role in the world community.


Contemporary Marketing History

Contemporary Marketing History
Author: Jeffrey B. Schmidt
Publisher:
Total Pages: 544
Release: 1994
Genre: Marketing
ISBN:

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The History of Marketing Thought

The History of Marketing Thought
Author: Robert Bartels
Publisher: Publishing Horizons, Incorporated
Total Pages: 406
Release: 1988
Genre: Business & Economics
ISBN:

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Contemporary Issues in Marketing and Consumer Behaviour

Contemporary Issues in Marketing and Consumer Behaviour
Author: Elizabeth Parsons
Publisher: Taylor & Francis
Total Pages: 206
Release: 2023-07-31
Genre: Business & Economics
ISBN: 1000898261

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This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation. Topics new to this edition include: Digital Markets and Marketing Hierarchies of Knowledge in Marketing Marketing Inequalities: Feminisms and intersectionalities The Ethics and Politics of Consumption New case studies include: Emerging Economy Brands The Fairtrade Brand Disappearing Influencers Decolonising the Media Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.


Contemporary Marketing

Contemporary Marketing
Author: David L. Kurtz
Publisher:
Total Pages: 604
Release: 2011
Genre: Marketing
ISBN: 9780495987826

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Managing The Professional Service Firm

Managing The Professional Service Firm
Author: David H. Maister
Publisher: Simon and Schuster
Total Pages: 536
Release: 2012-12-11
Genre: Business & Economics
ISBN: 1471109658

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Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalised, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognising that 'every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners.'


Contemporary Marketing

Contemporary Marketing
Author: Louis E. Boone
Publisher:
Total Pages: 778
Release: 1992
Genre: Business & Economics
ISBN: 9780030540189

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Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.