Contemporary Marketing Thought
Author | : Barnett Greenberg |
Publisher | : |
Total Pages | : 584 |
Release | : 1977 |
Genre | : Business & Economics |
ISBN | : |
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Author | : Barnett Greenberg |
Publisher | : |
Total Pages | : 584 |
Release | : 1977 |
Genre | : Business & Economics |
ISBN | : |
Author | : John Howard Westing |
Publisher | : MacMillan Publishing Company |
Total Pages | : 548 |
Release | : 1975 |
Genre | : Business & Economics |
ISBN | : |
Author | : Barnett A. Greenberg |
Publisher | : |
Total Pages | : 571 |
Release | : 1977 |
Genre | : Marketing |
ISBN | : 9780598162663 |
Author | : Anne-Marie Brady |
Publisher | : Rowman & Littlefield Publishers |
Total Pages | : 247 |
Release | : 2009-11-16 |
Genre | : Political Science |
ISBN | : 0742567907 |
Click here to hear Anne-Marie Brady's BBC World Service radio documentary titled "The Message from China" China's government is no longer a Stalinist-Maoist dictatorship, yet it does not seem to be moving significantly closer to democracy as it is understood in Western terms. After a period of self-imposed exclusion, Chinese society is in the process of a massive transformation in the name of economic progress and integration into the world economy. The Chinese Communist Party (CCP) is seeking to maintain its rule over China indefinitely, creating yet another "new" China. Propaganda and thought work play a key role in this strategy. In this important book, noted China scholar Anne-Marie Brady answers some intriguing questions about China's contemporary propaganda system. Why have propaganda and thought work strengthened their hold in China in recent years? How has the CCP government strengthened its power since 1989 when so many analysts predicted otherwise? How does the CCP maintain its monopoly on political power while dismantling the socialist system? How can the government maintain popular support in China when the uniting force of Marxist-Leninist-Maoist ideology is spent and discredited? What has taken the place of communist ideology? Examining propaganda and thought work in the current period offers readers a unique understanding of how the CCP will address real and perceived threats to stability and its continued hold on power. This innovative book is a must-read for everyone interested in China's growing role in the world community.
Author | : Jeffrey B. Schmidt |
Publisher | : |
Total Pages | : 544 |
Release | : 1994 |
Genre | : Marketing |
ISBN | : |
Author | : Robert Bartels |
Publisher | : Publishing Horizons, Incorporated |
Total Pages | : 406 |
Release | : 1988 |
Genre | : Business & Economics |
ISBN | : |
Author | : Elizabeth Parsons |
Publisher | : Taylor & Francis |
Total Pages | : 206 |
Release | : 2023-07-31 |
Genre | : Business & Economics |
ISBN | : 1000898261 |
This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation. Topics new to this edition include: Digital Markets and Marketing Hierarchies of Knowledge in Marketing Marketing Inequalities: Feminisms and intersectionalities The Ethics and Politics of Consumption New case studies include: Emerging Economy Brands The Fairtrade Brand Disappearing Influencers Decolonising the Media Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.
Author | : David L. Kurtz |
Publisher | : |
Total Pages | : 604 |
Release | : 2011 |
Genre | : Marketing |
ISBN | : 9780495987826 |
Author | : David H. Maister |
Publisher | : Simon and Schuster |
Total Pages | : 536 |
Release | : 2012-12-11 |
Genre | : Business & Economics |
ISBN | : 1471109658 |
Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalised, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognising that 'every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners.'
Author | : Louis E. Boone |
Publisher | : |
Total Pages | : 778 |
Release | : 1992 |
Genre | : Business & Economics |
ISBN | : 9780030540189 |
Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.