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| Author | : Deborah Breiter Terry |
| Publisher | : Kendall Hunt Publishing Company |
| Total Pages | : 228 |
| Release | : 2017-08-04 |
| Genre | : Special events |
| ISBN | : 9781524936129 |
| Author | : Verena Stickler |
| Publisher | : GRIN Verlag |
| Total Pages | : 25 |
| Release | : 2011-09 |
| Genre | : Business & Economics |
| ISBN | : 3656009112 |
Research Paper (undergraduate) from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2, London Metropolitan University, course: Event Management, language: English, abstract: The annual Life Ball is Europe's largest charity event dedicated to the fight against HIV and AIDS, taking place for the 17th time on May 16, 2009 at the historic Vienna City Hall. The glamorous event celebrates the open-mindedness and diversity of the world, giving its audience a clear sign against discrimination and ignorance while promoting the courageous and joyful sides of life. A sparkling show with a series of music and dance performances opens the event on the square in front of the Vienna City Hall...
| Author | : Nicole Ferdinand |
| Publisher | : SAGE Publications |
| Total Pages | : 377 |
| Release | : 2012-04-05 |
| Genre | : Travel |
| ISBN | : 0857022415 |
Written by a team of high profile, international authors, this exciting new text successfully combines theory and practice, making it a must-have for all students of Events Management. Events Management: An International Approach provides comprehensive coverage of all the most common types of events, preparing students for a future career in Events Management. Covering key issues such as fundraising, sponsorship and globalization, this text addresses the challenges and examines the realities of events management in an international context. A wide range of case studies and examples look at sporting, music, catering and fundraising events across the UK, Europe, Asia, Australia and the Middle East.
| Author | : Bernadette Quinn |
| Publisher | : SAGE |
| Total Pages | : 210 |
| Release | : 2013-03-25 |
| Genre | : Business & Economics |
| ISBN | : 1446291006 |
"I found this text to be exactly what we were looking for to give our students a good understanding of the contemporary issues that affect the Events industry. I have recommended this as essential reading. It is well written and the format makes it an easy read raising key issues and challenging theory." - Tanya Bellingham, School of Tourism & Hospitality, University of Plymouth "An essential events managment reference handbook which addresses a number of key issues within the industry. A very interesting read!" - Thomas Fletcher, Liverpool John Moores University In recent years we have seen an enormous growth of festivals and event activity and the literature within the field is consequently huge. In order to make sense of this rapid and dynamic development, students are dependent on a book that can lead them through the myriad of theoretical frameworks offered. This book naturally situates itself in the middle of this need, offering a comprehensive and illuminating account of the festival and event field. Written with academic rigour yet accessible at the same time, Quinn proves herself to be an outstanding communicator and stimulator of knowledge. International in content and timely in its up to date coverage of key topics, this will be an invaluable reference source for students from of Event Management, Hospitality Management, Tourism Management, and Sport and Leisure Management.
| Author | : Verena Stickler |
| Publisher | : GRIN Verlag |
| Total Pages | : 20 |
| Release | : 2011-09-16 |
| Genre | : Business & Economics |
| ISBN | : 3656008973 |
Research Paper (undergraduate) from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2, London Metropolitan University, course: Event Management, language: English, abstract: The annual Life Ball is Europe’s largest charity event dedicated to the fight against HIV and AIDS, taking place for the 17th time on May 16, 2009 at the historic Vienna City Hall. The glamorous event celebrates the open-mindedness and diversity of the world, giving its audience a clear sign against discrimination and ignorance while promoting the courageous and joyful sides of life. A sparkling show with a series of music and dance performances opens the event on the square in front of the Vienna City Hall...
| Author | : Larry Dwyer |
| Publisher | : Routledge |
| Total Pages | : 277 |
| Release | : 2013-09-13 |
| Genre | : Business & Economics |
| ISBN | : 1135741565 |
Event and cultural tourism as a social practice is a widespread phenomenon of global socio-economic importance. The purpose of the book is to bring together current thinking on contemporary issues relating to the management and marketing of cultural events and attractions. The contributions to the book provide interesting perspectives on a number of topics including innovation in festivals, destination and event image, cultural events and national identity, religious festival experiences, effective management and marketing of events. The book is divided into two broad themes: event tourism and cultural tourism. The Cultural Tourism theme covers issues such as: socio-cultural and environmental impacts of tourism development; tourist experiences, motivations and behavior; development of cultural tourism; hosts and guests; Community participation; living heritage; and destination image and branding. The Event Tourism theme covers issues such as economic, socio-cultural and environmental impacts; tourist experiences, motivations and behavior; development of event tourism; event management and sponsorship; destination image and branding; and planning and marketing hallmark events. The book is in response to the increasing demand for empirically-based case studies on event and cultural tourism and will appeal to both academics and practitioners. Case studies are also ideal as teaching material for both undergraduate and postgraduate programmes internationally. This book is a special double issue of the Journal of Hospitality Marketing and Management.
| Author | : Ian Yeoman |
| Publisher | : Routledge |
| Total Pages | : 431 |
| Release | : 2012-06-14 |
| Genre | : Business & Economics |
| ISBN | : 1136403469 |
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
| Author | : Debra Wale |
| Publisher | : CABI |
| Total Pages | : 272 |
| Release | : |
| Genre | : |
| ISBN | : 1780640722 |
| Author | : Charles Bladen |
| Publisher | : Routledge |
| Total Pages | : 550 |
| Release | : 2012-06-12 |
| Genre | : Business & Economics |
| ISBN | : 1136980385 |
Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed in the events industry. The book covers every type of event studied on an Events Management course, including sports, music, the arts, corporate events, tourism, and the public and voluntary sectors. It introduces the key issues facing the contemporary events industry, from health, safety and risk management to sustainability to developing a market-oriented business, with every topic brought to life through case-studies, personal biographies and examples of best practice. Written by a team of authors with many years of industry experience, it introduces the practical skills required in every core area of events management, including marketing, finance, project management, strategy, operations, event design and human resources. A companion website for the book includes a dazzling array of additional features, including self-test questions, audio interviews with key industry figures, additional case-studies and PowerPoint slides for each chapter. Events Management: An Introduction is the essential course text for any events management program.
| Author | : Johnny Allen |
| Publisher | : John Wiley & Sons |
| Total Pages | : 434 |
| Release | : 2022-05-23 |
| Genre | : Business & Economics |
| ISBN | : 0730369404 |
Allen’s Festival and Special Event Management, Essentials Edition serves as a concise yet comprehensive, step-by-step handbook for modern event management. This Essentials edition gives students contemporary lessons and insights that they can relate to. It brings theory to life through copious practical examples, illustrative diagrams and unique case studies demonstrating best practices and pitfalls. Industry experts from across APAC’s event planning sector have contributed content to key contemporary topics including sustainability, risk management, project management and strategic alignment to client goals. This edition also features Wiley’s Future Student Guide, a unique tool which provides expert and practical advice on career preparedness making for more future-ready graduates.
