Consumer Packaging Strategy PDF Download
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| Author | : Huda Khan |
| Publisher | : Taylor & Francis |
| Total Pages | : 141 |
| Release | : 2022-08-18 |
| Genre | : Design |
| ISBN | : 1000637689 |
Download Consumer Packaging Strategy Book in PDF, ePub and Kindle
The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular language. It examines how different packaging elements (e.g. information, imagery, packaging type) can help to communicate product values to Asian consumers. Drawing upon rich knowledge of the Asian CPG markets with extensive findings from fieldworks in the key Asian markets, this book explains how Western brands are localising their packaging design in Asian markets. It provides invaluable insight into how major Western CPG brands have relied heavily on their packaging strategies to compete not only against domestic brands but also against other foreign brands. The book includes in-depth interviews with brand managers of several major Western CPG brands and retailers, and sheds light on emerging trends of CPG packaging in Asia.
| Author | : Mona Doyle |
| Publisher | : CRC PressI Llc |
| Total Pages | : 179 |
| Release | : 1996 |
| Genre | : Business & Economics |
| ISBN | : 9781566762984 |
Download Packaging Strategy Book in PDF, ePub and Kindle
| Author | : Jim Peters |
| Publisher | : DEStech Publications, Inc |
| Total Pages | : 217 |
| Release | : 2013 |
| Genre | : Business & Economics |
| ISBN | : 1605950874 |
Download Creating Value Through Packaging Book in PDF, ePub and Kindle
This book fills a deep need in the packaging industry - a methodical guide to managing packaging that also demonstrates how packaging, considered in a total context, benefits all phases of a business and its customers. Starting from the premise that packaging is implicated in a network of material, social, economic and psychological factors, the book offers a comprehensive strategy highlighting packaging's value-adding roles in creating successful products and enhancing the experience of customers - B2B as well as consumers. But the book's practical applications are deeper. By illuminating the multiple relationships of packaging to organizations and cultural trends and linking them to one another and to business drivers, the book offers a useful new way to think about packaging, one that includes and goes beyond cost analysis to demonstrate how packaging is a corporate asset needed to innovate and increase profits. Methods in the book are shown to apply to a wide range of choices managers must make.The book covers all the standard operating procedures of packaging development, which, along with numerous flow charts, formulas and graphics, are designed to improve operations, planning, and sales.
| Author | : Marianne R. Klimchuk |
| Publisher | : John Wiley & Sons |
| Total Pages | : 256 |
| Release | : 2013-01-14 |
| Genre | : Design |
| ISBN | : 111802706X |
Download Packaging Design Book in PDF, ePub and Kindle
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
| Author | : Paul Jenkins |
| Publisher | : |
| Total Pages | : 133 |
| Release | : 2013 |
| Genre | : Branding (Marketing) |
| ISBN | : |
Download The Brand Owner Trends Report Book in PDF, ePub and Kindle
"With an assessment of 30 end-use categories within the consumer packaging industry, this new report provides a guide to the relationship between branding and packaging strategies, the impact of new technologies, changing consumer attitudes, and opportunities for brand owners, converters and suppliers." -- publisher
| Author | : Tom Fisher |
| Publisher | : Routledge |
| Total Pages | : 201 |
| Release | : 2009-12 |
| Genre | : Architecture |
| ISBN | : 1136546081 |
Download Designing for Re-Use Book in PDF, ePub and Kindle
Packaging is ephemeral - its purpose is to be 'wasted' once we've removed the product it contains. Whilst we are encouraged to 'reduce, re-use and recycle', Designing for Re-Use proposes that domestic re-use is the 'Cinderella' of this trinity, because it is under researched and little understood. The re-use of packaging could have a significant effect on the quantity of material that enters the waste stream and the energy and consequently carbon that is expended in its production - every re-used item is another item not purchased. The authors demonstrate that we do re-use - but usually despite, rather than because of, the actions of government and designers. The book shows that by understanding the ways in which actions of this sort fit with everyday life, opportunities may be identified to enhance the potential for re-use through packaging design. The authors itemize the factors that affect the re-use of packaging, and analyse the home as a system in which objects are processed. Some of these factors relate to the specifics of the design, including the type of materials used and the symbolism of the branding. Other factors are more obviously social - for instance the effects on re-use of different consumer orientations. The book provides practical guidance from a design perspective, in the context of real-life examples, to provide professionals with vital design recommendations and evaluate how a practice orientated approach to understanding consumers' behaviour is significant for moving towards sustainability through design.
| Author | : Helen Reavell |
| Publisher | : |
| Total Pages | : |
| Release | : 2011 |
| Genre | : |
| ISBN | : |
Download The Top 10 Consumer Packaging Companies Book in PDF, ePub and Kindle
The consumer packaging industry is worth almost $400bn. This report profiles the leading players and examines their growth strategies with a particular focus on merger and acquisition actvity, industry collaboration and product development.
| Author | : Bill Stewart |
| Publisher | : Laurence King |
| Total Pages | : 232 |
| Release | : 2007-11-29 |
| Genre | : Design |
| ISBN | : |
Download Packaging Design Book in PDF, ePub and Kindle
Packaging design became established as a specialist discipline in the 1960s, yet few books have been published that offer sound practical advice for students. Now Bill Stewart describes the whole design process from concept creation to production, including the all-important considerations of brand development and the designer's obligations and responsibilities to the environment. The methods described mirror the design process widely adopted commercially, ensuring a relatively painless transformation from student to design practitioner. This introduction to the subject is illustrated by a wide range of packaging examples and also includes useful tips and ideas for the designer. Concluding with a chapter on careers advice, the book will be of interest to all students involved with packaging, whether their specialism is structural or graphic design, product design, marketing, or consumer behavioral studies.
| Author | : Tom Szaky |
| Publisher | : Berrett-Koehler Publishers |
| Total Pages | : 321 |
| Release | : 2019-02-05 |
| Genre | : Business & Economics |
| ISBN | : 1523095512 |
Download The Future of Packaging Book in PDF, ePub and Kindle
Only 35 percent of the 240 million metric tons of waste generated in the United States alone gets recycled, according to the Environmental Protection Agency. This extraordinary collection shows how manufacturers can move from a one-way take-make-waste economy that is burying the world in waste to a circular, make-use-recycle economy. Steered by Tom Szaky, recycling pioneer, eco-capitalist, and founder and CEO of TerraCycle, each chapter is coauthored by an expert in his or her field. From the distinct perspectives of government leaders, consumer packaged goods companies, waste management firms, and more, the book explores current issues of production and consumption, practical steps for improving packaging and reducing waste today, and big ideas and concepts that can be carried forward. Intended to help every business from a small start-up to a large established consumer product company, this book serves as a source of knowledge and inspiration. The message from these pioneers is not to scale back but to innovate upward. They offer nothing less than a guide to designing ourselves out of waste and into abundance.
| Author | : Tom Fisher |
| Publisher | : Earthscan |
| Total Pages | : 201 |
| Release | : 2010 |
| Genre | : Architecture |
| ISBN | : 1844074870 |
Download Designing for Re-use Book in PDF, ePub and Kindle
First Published in 2009. Routledge is an imprint of Taylor & Francis, an informa company.
