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| Author | : Matthew J. Osborne |
| Publisher | : |
| Total Pages | : 246 |
| Release | : 2006 |
| Genre | : |
| ISBN | : |
| Author | : Ramanan Laxminarayan |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 327 |
| Release | : 2012-08-14 |
| Genre | : Business & Economics |
| ISBN | : 9400748396 |
The book examines applications in two disparate fields linked by the importance of valuing information: public health and space. Researchers in the health field have developed some of the most innovative methodologies for valuing information, used to help determine, for example, the value of diagnostics in informing patient treatment decisions. In the field of space, recent applications of value-of-information methods are critical for informing decisions on investment in satellites that collect data about air quality, fresh water supplies, climate and other natural and environmental resources affecting global health and quality of life.
| Author | : Brian T. Ratchford |
| Publisher | : Now Publishers Inc |
| Total Pages | : 89 |
| Release | : 2009 |
| Genre | : Consumers |
| ISBN | : 1601982003 |
Consumer Search Behavior and its Effect on Markets focuses on the consumer side of the market, on what is known about how consumers search for needed information, and on how this impacts the behavior of markets. The author discusses three broad strands of this literature -- normative models of search and their application to consumer search; empirical studies of the search process; and implications of consumer search for the behavior of markets, including pricing, advertising and retailing. In general, the author examines external search -- the search for information from sources other than memory. Particular attention is paid to the impact of the Internet on markets. Consumer Search Behavior and its Effect on Markets also examines the broader issues about alternatives considered, sources consulted, extent of consumer knowledge, and the impact of these factors on markets and marketing institutions.
| Author | : |
| Publisher | : |
| Total Pages | : 398 |
| Release | : 2007 |
| Genre | : Economics |
| ISBN | : |
| Author | : Matthew Osborne |
| Publisher | : |
| Total Pages | : 68 |
| Release | : 2007 |
| Genre | : Brand loyalty |
| ISBN | : |
| Author | : Vithala R. Rao |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 617 |
| Release | : 2009 |
| Genre | : Business & Economics |
| ISBN | : 1848447442 |
Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
| Author | : Neale Martin |
| Publisher | : FT Press |
| Total Pages | : 209 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 0131357956 |
80% of new products fail. Billions of advertising dollars are wasted every year. Even "satisfied customers" abandon companies at the drop of a hat. How can this be? How can so many brilliant marketers and product developers be failing so thoroughly? Here's how: they've focused their vast resources almost exclusively on the conscious mind, but it's the unconscious mind that controls 95% of human behavior. InHabit, Dr. Neale Martin presents powerful new research that reveals how the mind actually works and explains in practical detail the implications of this new science for marketers and product developers. You'll learn why 50 years of marketing theory is deeply flawed, how your customers'unconscious minds thwart your marketing campaigns, and how to identify what customers really want when they don't even know. Martin explains how customer behavior actually changes the mind's neural connections and how companies can leverage this fact by refocusing on behavior, not on attitudes and beliefs. He offers a complete process for working with customers'unconscious and conscious minds together, to become your customer's habit, not just their choice. You'll even learn how to revamp organizational structures that undermine the promotion of customer habits. Using Martin's techniques, you can not only avoid marketing and product failures: you can finally achieve the twin holy grails of marketing: higher customer retention, and greater long-term profitability.
| Author | : Dr Debadutta Das |
| Publisher | : Archers & Elevators Publishing House |
| Total Pages | : 218 |
| Release | : |
| Genre | : Antiques & Collectibles |
| ISBN | : 9390996635 |
It is my proud privilege to present the first edition of Fundamental of Marketing Book for the students pursuing MBA, BBA, BCOM and MCOM Degrees. This book is a humble attempt to explain the scope, importance and nature of marketing environment. This book is definitely contributed towards creating clear fundamental knowledge in marketing. Unless the fundamental becomes strong all other knowledge what one acquire with passage of time may not be so effective. Keeping that in view, I have decided to come out with this book for the beginners of marketing discipline. This book is different from all other books. I have treated each topic in a simple and clear fashion. I have taken a great care to illustrate each point with suitable examples. The main objective of this book is to create an interest in marketing in the mind of the students.. It also introduces students to the principles of marketing focusing product, price, place and promotion unlike some marketing texts that treat digital marketing as an add-on, these book incorporate the use of data, digital communications and digital marketing strategies in this book, reflecting modern marketing in practice.
| Author | : Rober Verghis Chacko |
| Publisher | : |
| Total Pages | : 174 |
| Release | : 2002 |
| Genre | : |
| ISBN | : |
| Author | : Linda Argote |
| Publisher | : Oxford University Press |
| Total Pages | : 698 |
| Release | : 2020-01-02 |
| Genre | : Psychology |
| ISBN | : 0190686197 |
Groups and organizations vary dramatically in their ability to learn. Some acquire substantial knowledge as a function of experience, while others do not. In groups, learning can occur at the level of the individual member and/or the group as a whole. In organizations, learning can occur at both of these levels as well as that of the wider collective. Besides varying in the amount and kind of information they acquire, groups and organizations also vary regarding their success in retaining knowledge and transferring it to other units. In general, groups and organizations that are proficient in acquiring, retaining, and transfering knowledge are more productive and more enduring than their less able counterparts. The goal of this handbook is to bring together cutting-edge theoretical and empirical work on group and organizational learning by leading scholars from several disciplines. Because many of the same processes influence learning in groups and organizations, including both kinds of learning in the same volume has the potential to facilitate the integration of knowledge and the cross-fertilization of ideas. These benefits are reciprocal, in that research at the group level can shed light on how organizations learn whereas research at the organizational level can illuminate how groups learn. By clarifying similarities and differences in the processes that underlie learning in groups and organizations, the handbook advances understanding of the causes and consequences of learning in collectives of varying size and complexity.
