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| Author | : François Colbert |
| Publisher | : Routledge |
| Total Pages | : 159 |
| Release | : 2021-09-30 |
| Genre | : Business & Economics |
| ISBN | : 0429553706 |
Introduces a services marketing approach to the cultural sector Practical approach focuses on managerial decisions in the arts world Incorporates examples from across the arts sector
| Author | : Allan J. Kimmel |
| Publisher | : Routledge |
| Total Pages | : 321 |
| Release | : 2015-03-05 |
| Genre | : Business & Economics |
| ISBN | : 1317607503 |
By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased connectedness and advances in technology, consumers and marketers are more closely connected than ever before. Yet consumer behavior texts often overlook the application of the subject to product design, testing, and success. This is the first book to explore this interface in detail, exploring such issues as: the attributes and qualities that consumers demand from products and services, and social and cultural forces to be aware of; design and form and how they facilitate product usage; technological developments and the ways they have changed how consumers interact with products; product disposal and sustainability; emerging and future trends in consumer behavior and product development and design. This exciting volume is relevant to anyone interested in marketing, consumer behavior, product development, technology, engineering, design, and brand management.
| Author | : John F. Sherry |
| Publisher | : SAGE |
| Total Pages | : 501 |
| Release | : 1995-05-02 |
| Genre | : Business & Economics |
| ISBN | : 080395753X |
This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.
| Author | : Morris B. Holbrook |
| Publisher | : Walter de Gruyter |
| Total Pages | : 381 |
| Release | : 2012-01-02 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 3110854732 |
The Semiotics of Consumption: Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art (Approaches to Semiotics).
| Author | : Finola Kerrigan |
| Publisher | : Routledge |
| Total Pages | : 400 |
| Release | : 2010-04-27 |
| Genre | : Art |
| ISBN | : 1136995013 |
In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including: The importance of arts consumption and its social dimensions The importance of the aesthetic experience itself, and how to research it Arts policy development The art versus commerce debate The role of the arts marketer as market-maker The artist as brand or entrepreneur This exciting new book covers topics as diverse as Damien Hirst’s 'For the Love of God', Liverpool’s brand makeover, Manga scanlation, Gob Squad, Surrealism, Bluegrass music, Miles Davis and Andy Warhol, and is sure to enthuse students and enlighten practitioners.
| Author | : François Colbert |
| Publisher | : Chair in Arts Management |
| Total Pages | : 284 |
| Release | : 1994 |
| Genre | : Art |
| ISBN | : |
| Author | : Marta Massi |
| Publisher | : Springer Nature |
| Total Pages | : 155 |
| Release | : 2023-03-09 |
| Genre | : Business & Economics |
| ISBN | : 303017008X |
Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with managers and consumers, and summarising and critiquing recent developments within the field, From Arts to Marketing is a timely and much-needed addition to literature and will be useful to those researching consumer behaviour, brand management and marketing more generally.
| Author | : Patricia Mink Rath |
| Publisher | : Fairchild Books |
| Total Pages | : 0 |
| Release | : 2008-03-14 |
| Genre | : Design |
| ISBN | : 9781563674563 |
Consumer behavior affects all aspects of design, production, merchandising, and promotion in the fashion industry. The Why of the Buy: Consumer Behavior and Fashion Marketing addresses how psychology, sociology, and culture influence what, when, where, why, and how consumers buy what they buy. With topics ranging from consumer attitudes, personality, and values to the global marketplace, ethics, and social responsibility, this text with more than 150 color photos and cartoons presents consumer behavior in an enthusiastic and relevant way that will attract and engage students.
| Author | : Jonathan Schroeder |
| Publisher | : Routledge |
| Total Pages | : 204 |
| Release | : 2002-09-26 |
| Genre | : Art |
| ISBN | : 113454247X |
This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour.
| Author | : Finola Kerrigan |
| Publisher | : Routledge |
| Total Pages | : 234 |
| Release | : 2007-03-30 |
| Genre | : Business & Economics |
| ISBN | : 1136428259 |
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.
