Consumer Behaviour Analysis PDF Download
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| Author | : Donald A. Hantula |
| Publisher | : Routledge |
| Total Pages | : 305 |
| Release | : 2014-01-21 |
| Genre | : Business & Economics |
| ISBN | : 1317850750 |
Download Consumer Behavior Analysis Book in PDF, ePub and Kindle
Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. Describing both theoretical analyses and empirical studies including laboratory experiments in e-commerce, in-store experiments in grocery shopping, and an analysis of the counterfeit goods market, this book is a working example of translational research. It contains tools and studies to help understand contemporary consumer behavior, particularly for those in marketing. Scholars will appreciate the theory and real-world applications evident in each chapter when considering their own research direction. All students of marketing theory, behavior analysis and consumer choice will find this collection a thought-provoking tool for further understanding of a new behavioral approach to marketing strategy, consumer decisions and marketing firms. This book comprises articles originally published in the Journal of Organizational Behavior Management.
| Author | : Gordon R. Foxall |
| Publisher | : Taylor & Francis |
| Total Pages | : 520 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 9780415196451 |
Download Consumer Behaviour Analysis Book in PDF, ePub and Kindle
| Author | : Gordon R. Foxall |
| Publisher | : Routledge |
| Total Pages | : 728 |
| Release | : 2015-08-20 |
| Genre | : Business & Economics |
| ISBN | : 1317913450 |
Download The Routledge Companion to Consumer Behavior Analysis Book in PDF, ePub and Kindle
The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.
| Author | : Gordon R. Foxall |
| Publisher | : |
| Total Pages | : 1600 |
| Release | : 2002 |
| Genre | : Consumer behavior |
| ISBN | : 9780415196420 |
Download Consumer Behaviour Analysis Book in PDF, ePub and Kindle
| Author | : Gordon R. Foxall |
| Publisher | : Taylor & Francis |
| Total Pages | : 416 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 9780415196437 |
Download Consumer Behaviour Analysis: The behavioural basis of consumer choice Book in PDF, ePub and Kindle
| Author | : Donald A. Hantula |
| Publisher | : Routledge |
| Total Pages | : 266 |
| Release | : 2014-01-21 |
| Genre | : Business & Economics |
| ISBN | : 1317850769 |
Download Consumer Behavior Analysis Book in PDF, ePub and Kindle
Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. Describing both theoretical analyses and empirical studies including laboratory experiments in e-commerce, in-store experiments in grocery shopping, and an analysis of the counterfeit goods market, this book is a working example of translational research. It contains tools and studies to help understand contemporary consumer behavior, particularly for those in marketing. Scholars will appreciate the theory and real-world applications evident in each chapter when considering their own research direction. All students of marketing theory, behavior analysis and consumer choice will find this collection a thought-provoking tool for further understanding of a new behavioral approach to marketing strategy, consumer decisions and marketing firms. This book comprises articles originally published in the Journal of Organizational Behavior Management.
| Author | : G. R. Foxall |
| Publisher | : Taylor & Francis |
| Total Pages | : 512 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 9780415196444 |
Download Consumer Behaviour Analysis: The behavioural economics of consumption Book in PDF, ePub and Kindle
| Author | : Gordon Foxall |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 160 |
| Release | : 2017-05-26 |
| Genre | : |
| ISBN | : 1784716936 |
Download Advanced Introduction to Consumer Behavior Analysis Book in PDF, ePub and Kindle
This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.
| Author | : Gordon Foxall |
| Publisher | : Routledge |
| Total Pages | : 201 |
| Release | : 2009-09-10 |
| Genre | : Business & Economics |
| ISBN | : 113523809X |
Download Interpreting Consumer Choice Book in PDF, ePub and Kindle
Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, ‘green’ consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the epistemological problems that arise in such research and emphasizing the emotional as well as cognitive aspects of consumption. The author argues that consumer behaviour can be understood with the aid of a very simple model that proposes how the consequences of consumption impact consumers’ subsequent choices. The objective is to show that a basic model can be used to interpret consumer behaviour in general, not in isolation from the marketing influences that shape it, but as a course of human choice that is dynamically linked with managerial concerns.
| Author | : Andrew Smith |
| Publisher | : Taylor & Francis |
| Total Pages | : 231 |
| Release | : 2023-11-08 |
| Genre | : Business & Economics |
| ISBN | : 1000982998 |
Download Consumer Behaviour and Analytics Book in PDF, ePub and Kindle
The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits, and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision-making. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics, and also functions as a supplementary text for other marketing modules. Online resources include PowerPoint slides.
