Consumer Behavior Theories PDF Download
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Author | : Rajagopal |
Publisher | : Business Expert Press |
Total Pages | : 196 |
Release | : 2018-02-25 |
Genre | : Business & Economics |
ISBN | : 1947441159 |
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This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
Author | : Angeline Close |
Publisher | : Routledge |
Total Pages | : 402 |
Release | : 2012 |
Genre | : Business & Economics |
ISBN | : 1848729693 |
Download Online Consumer Behavior Book in PDF, ePub and Kindle
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Author | : John A. Howard |
Publisher | : New York : Wiley |
Total Pages | : 490 |
Release | : 1969 |
Genre | : Business & Economics |
ISBN | : |
Download The Theory of Buyer Behavior Book in PDF, ePub and Kindle
Author | : John A. Howard |
Publisher | : McGraw-Hill Companies |
Total Pages | : 344 |
Release | : 1977 |
Genre | : Business & Economics |
ISBN | : |
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Author | : Charles Glenn Walters |
Publisher | : McGraw-Hill/Irwin |
Total Pages | : 616 |
Release | : 1974 |
Genre | : Business & Economics |
ISBN | : |
Download Consumer Behavior: Theory and Practice Book in PDF, ePub and Kindle
Author | : Michaela Wanke |
Publisher | : Psychology Press |
Total Pages | : 407 |
Release | : 2008-12-16 |
Genre | : Business & Economics |
ISBN | : 1136642846 |
Download Social Psychology of Consumer Behavior Book in PDF, ePub and Kindle
This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.
Author | : Steuart Henderson Britt |
Publisher | : |
Total Pages | : 646 |
Release | : 1966 |
Genre | : Consumer behavior |
ISBN | : |
Download Consumer Behavior and the Behavioral Sciences Book in PDF, ePub and Kindle
Author | : Charles Glenn Walters |
Publisher | : |
Total Pages | : 636 |
Release | : 1978 |
Genre | : Consumer behavior |
ISBN | : |
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Author | : Steuart Henderson Britt |
Publisher | : |
Total Pages | : 592 |
Release | : 1966 |
Genre | : |
ISBN | : |
Download Consumer Behavior and the Behavioral Sciences Book in PDF, ePub and Kindle
Author | : Richard Bagozzi |
Publisher | : McGraw-Hill Education (UK) |
Total Pages | : 238 |
Release | : 2002-08-16 |
Genre | : Psychology |
ISBN | : 0335230563 |
Download The Social Psychology of Consumer Behaviour Book in PDF, ePub and Kindle
How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influence and respond to consumers? The Social Psychology of Consumer Behaviour illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of social psychology, a historical perspective is provided, current knowledge reviewed, theories and findings critiqued, and directions for future research appraised. The Social Psychology of Consumer Behaviour provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption. The result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology.