Consumer Behavior And Insights PDF Download
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Author | : Diane Phillips |
Publisher | : Oxford University Press, USA |
Total Pages | : 592 |
Release | : 2020 |
Genre | : Consumer behavior |
ISBN | : 9780190857134 |
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Historical and current perspectives on consumption -- A historical context for understanding consumption -- Contemporary perspectives on consumer behavior -- Consumer research -- Micro-view of consumption -- Perceptual processes -- Learning and memory -- Personality, self, and motivation -- Attitude theory and behavior change -- Decision-making and involvement -- Macro-view of consumption -- Patterns of buyer behavior -- Groups, social processes, and communications -- Culture -- Where are we going? -- Ethics and social responsibility -- Future trends in consumer behavior -- Glossary -- Index.
Author | : Ramanuj Majumdar |
Publisher | : PHI Learning Pvt. Ltd. |
Total Pages | : 364 |
Release | : 2010 |
Genre | : Business & Economics |
ISBN | : 9788120339637 |
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For instance, why do consumers repeatedly purchase a particular brand or, in some cases, why do they switch from one product to another? In this compact, concise and profusely illustrated text, Professor Majumdar, with his rich and varied experience in Marketing, tries to provide interesting insights into some of these and other interesting questions about consumer behaviour. He gives a masterly analysis of the theory and practice of consumer behaviour and decision making and the factors that influence it. Divided into six parts, Part I of the text shows the importance of understanding consumer behaviour; Part II highlights different aspects of consumer psychology and covers such topics as consumer motivation, consumer perception, and consumer personality. Part III demonstrates how consumers behave in their social and cultural settings, the effect of personal factors, and the influence of reference groups on consumer behaviour. Part IV dealing with consumer decision making describes the various stages involved in brand choice, the post-purchase behaviour and, importantly, the six well-established models proposed by scholars on consumer behaviour. Part V analyzes the diversity of the Indian market and about the emerging patterns of consumer behaviour.
Author | : Arjun Chaudhuri |
Publisher | : Routledge |
Total Pages | : 182 |
Release | : 2006-08-14 |
Genre | : Business & Economics |
ISBN | : 1136406905 |
Download Emotion and Reason in Consumer Behavior Book in PDF, ePub and Kindle
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
Author | : Diane Phillips |
Publisher | : Oxford University Press, USA |
Total Pages | : 592 |
Release | : 2020-01-02 |
Genre | : |
ISBN | : 9780190857165 |
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Consumer Behavior presents a new approach to teaching consumer behaviour; Szmigin, Piacentini and Phillips move beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behaviour and incorporate new areas of research, such as Consumer Culture Theory. The latest behavioral, psychological and sociological approaches are presented alongside emerging techniques, such as neuromarketing, with their application to marketing explicitly drawn out. Theory is set in context for students through extensive use of US and international examples and extended cases.
Author | : Isabelle Szmigin |
Publisher | : Oxford University Press |
Total Pages | : 523 |
Release | : 2018 |
Genre | : Consumer behavior |
ISBN | : 0198786239 |
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A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of research. Practitioner commentaries including Renault and Thinkbox, and extended case studies featuring Pinterest and Havaianas, place this fascinating subject firmly in a real world context.
Author | : Rajagopal |
Publisher | : Business Expert Press |
Total Pages | : 196 |
Release | : 2018-02-25 |
Genre | : Business & Economics |
ISBN | : 1947441159 |
Download Consumer Behavior Theories Book in PDF, ePub and Kindle
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
Author | : A. Coskun Samli |
Publisher | : Praeger |
Total Pages | : 0 |
Release | : 1995-03-21 |
Genre | : Business & Economics |
ISBN | : 089930883X |
Download International Consumer Behavior Book in PDF, ePub and Kindle
Samli sets a foundation for analyzing the impact of culture on behavior and how this impact may vary in different cultures. By understanding consumer behavior patterns in different world markets, international marketers can serve the special needs of international consumers. Cultures can be grouped and their impact on the consumer behavior can be detected. Understanding consumer behavior in different culture groups is the foundation of international marketing success. In this bold first effort to assimilate the knowledge about international consumers, Professor Samli asserts that international consumer behavior is not just a simple extension of our knowledge about American consumer behavior. Rather, it is primarily culture-driven. Whereas culture is a given in studying consumer behavior in the West or in North America, foreign cultures must be understood before parameters of international consumer behavior patterns can be established. Understanding these patterns is the essence of successful international marketing. This orientation explains why successful marketing plans must be different in different world markets and that these markets are not at all homogeneous. Successful international marketing plans must dwell primarily on differences rather than similarities among international consumers. The key aspects of behavior patterns are connected to marketing plans throughout the book. Social class, hierarchy of needs, and formal and informal group memberships play quite different roles within the given constraints of culture. As a result, involvement, learning, and experiences of the individual form differently in different world markets. This process needs to be deciphered and understood so that adequate communication is established with consumers everywhere. Both marketing scholars and marketing practitioners need to understand that marketing plans around the world should be keyed to consumer needs and behavior patterns. These are the essence of competitive advantage.
Author | : Joseph W. Alba |
Publisher | : |
Total Pages | : 133 |
Release | : 2011 |
Genre | : Advertising |
ISBN | : 9780982387757 |
Download Consumer Insights Book in PDF, ePub and Kindle
With profound changes in the marketing landscape, the question for researchers and marketers is: What are enduring insights about consumer judgments and behavior? Consumer Insights: Findings from Behavioral Research, edited by Joseph Alba of University of Florida, offers a collection of findings on a broad range of consumer behavior phenomena, from variety seeking and brand recall to price biases and the effects of package size on consumption. Each of 42 entries, contributed by behavioral scientists, includes a generalizable consumer insight or insights, description of evidence base, managerial implications, and selected references. Consumer Insights: Findings from Behavioral Research is intended as supplementary reading for undergraduate and MBA courses and a reference resource for academics and marketing practitioners.
Author | : Michael R. Solomon |
Publisher | : |
Total Pages | : 545 |
Release | : 2019 |
Genre | : Consumer behavior |
ISBN | : 9781488616976 |
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Consumer Behaviour: Buying, Having Being eBook.
Author | : Dona Vitale |
Publisher | : Paramount Market Publishing |
Total Pages | : 184 |
Release | : 2006 |
Genre | : Business & Economics |
ISBN | : 9780976697381 |
Download Consumer Insights 2.0 Book in PDF, ePub and Kindle
Consumer-goods companies need more than just traditional market research to make good strategic decisions. That's why many of them have created departments of consumer insights. This book reveals the characteristics of these new departments and their leaders. You'll discover how they contribute to customer knowledge that goes far beyond market research to help set strategy and develop new business opportunities.Based on her 20 years of experience, Dona Vitale outlines:-- Characteristics needed by consumer insights specialists-- Techniques that help develop the insights-- Presentation tips to help a whole company get on board with new ideas.Ms. Vitale also presents an enlightening case study from Dunkin' Donuts brand that makes it crystal clear how consumer insights can contribute to bottom line success.If you would like to be the market leader in your category or your company, this book will guide you every step of the way.