Consumer Behavior And Fashion Marketing PDF Download
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| Author | : Patricia Mink Rath |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 481 |
| Release | : 2014-10-27 |
| Genre | : Business & Economics |
| ISBN | : 1609018982 |
Download The Why of the Buy Book in PDF, ePub and Kindle
How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry. The second edition of Why of the Buy: Consumer Behavior and Fashion Marketing updates its presentation of how psychology, sociology, and culture influences consumers' fashion purchase decisions-and ultimately impacts the success of global fashion enterprises. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students. New to this Edition ~ New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet ~ Added discussion of Omnichannel retailing in Chapter 13 ~ Expanded and updated coverage of technology, ethics, and social responsibility ~ What Do I Need to Know About ...? list the objectives of each chapter and provide a roadmap for study ~ More than 20% new photos all in full color Chapter Features ~ Let's Talk features throughout each chapter encourage students to relate the topic to their experiences and observations ~ Case in Point and Point of View box features in each chapter offer real life case studies or current viewpoints on relevant consumer behavior and marketing topics ~ Chapter mini-projects offer an opportunity to apply chapter concepts to realistic fashion settings ~ Summaries, Key Terms, Questions for Review and Activities
| Author | : PATRICIA MINK. RATH |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 321 |
| Release | : 2023 |
| Genre | : |
| ISBN | : 150138225X |
Download WHY OF THE BUY Book in PDF, ePub and Kindle
| Author | : Caroline Le Bon |
| Publisher | : Business Expert Press |
| Total Pages | : 136 |
| Release | : 2014-10-10 |
| Genre | : Business & Economics |
| ISBN | : 160649905X |
Download Fashion Marketing Book in PDF, ePub and Kindle
Fashion is everywhere! It transcends domains and applies to almost any kind of product (e.g., apparel, cars, digital devices, food, literature, travel, music, house decoration and personal wellness). Fashion greatly influences public interest, media coverage, and product success. The global fashion industry is among the most important in terms of investments, trade, and employment, despite its dependence on unpredictable demand. This book focuses on the fashion apparel and accessories industry in an attempt to help managers answer the following questions: Why and how do fashion products appeal to consumers, despite their constantly varying attributes? What specific elements and benefits of fashion influence consumers, and how can companies exploit them and gain from these? Which marketing strategies and tactics should companies use to increase fashion products’ success while communicating and managing customers’ image? How can companies maintain customer loyalty and generate higher profits with fashion products? By undertaking deep analyses of manufacturers and retailers’ best practices, interviewing customers and companies, and reviewing recent academic research on fashion marketing, this book answers such questions and thus helps managers leverage the value that fashion adds to products while creating loyal customers in truly competitive fashion markets.
| Author | : Sidney Packard |
| Publisher | : WCB/McGraw-Hill |
| Total Pages | : 328 |
| Release | : 1979 |
| Genre | : Business & Economics |
| ISBN | : |
Download Consumer Behavior and Fashion Marketing Book in PDF, ePub and Kindle
| Author | : Tsan-Ming Choi |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 153 |
| Release | : 2014-01-30 |
| Genre | : Psychology |
| ISBN | : 1493902776 |
Download Fashion Branding and Consumer Behaviors Book in PDF, ePub and Kindle
Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics and the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and advertisement response. Optimizing fashion branding strategies in a fluctuating market. An analysis of fashion brand extensions by artificial neural networks. Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers. The impact of consumers’ need for uniqueness on purchase perception. How brand awareness relates to market outcome, brand equity and the marketing mix. A breakthrough volume on the complexities of how and why we buy, Fashion Branding and Consumer Behaviors will captivate researchers and practitioners in the fields of consumer psychology, marketing and economics.
| Author | : Penny Gill |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 530 |
| Release | : 2012-05-24 |
| Genre | : Business & Economics |
| ISBN | : 1609019296 |
Download Marketing Fashion Book in PDF, ePub and Kindle
While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships, and additional classic marketing theories and practices as they relate to design. In addition, Fashion Marketing explores in depth contemporary issues such as technology, social responsibility and ethics, sustainability, and globalization, and considers effective strategies for various economic climates.
| Author | : |
| Publisher | : |
| Total Pages | : 474 |
| Release | : 2008 |
| Genre | : Consumer behavior |
| ISBN | : |
Download The why of the Buy Book in PDF, ePub and Kindle
| Author | : Michael R. Solomon |
| Publisher | : |
| Total Pages | : 568 |
| Release | : 2004 |
| Genre | : Art |
| ISBN | : |
Download Consumer Behavior Book in PDF, ePub and Kindle
Fashion is a driving force that shapes the way we live--it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component of popular culture--one that is everchanging. With a solid base in social science, and in economic and marketing research, "Consumer Behavior: In Fashion" provides a comprehensive analysis of today's fashion consumer. Up-to-date, thought-provoking information is presented in an engaging everyday context that helps students, business people and scholars understand how fashion shapes the everyday world of consumers. Among other special features, this comprehensive text: Starts each chapter with a consumer scenario used to analyze concepts covered in the chapter Relates consumer behavior concepts specifically to fashion products and processes Integrates the rapidly-evolving domain of fashion e-commerce Uses numerous fashion ads to explore how fashion companies attempt to communicate with their markets Includes both a marketing and consumer approach to the business of fashion Highlights both good and bad aspects of fashion marketing and offers a chapter on consumer and business ethics, social responsibility, and environmental issues Includes a chapter on consumer protection by business, government, and independent agencies
| Author | : Patricia M Rath |
| Publisher | : |
| Total Pages | : 496 |
| Release | : 2008-01-01 |
| Genre | : |
| ISBN | : 9781563674570 |
Download The Why of the Buy Book in PDF, ePub and Kindle
We Are All Consumers - Why Is Consumer Behavior Important to the Fields of Fashion and Design? - Consumer Behavior, Marketing, and Fashion: A Working Relationship Internal Factors Influence Fashion Consumers - How Fashion Consumers Perceive, Learn, and Remember - Motivation and the Fashion Consumer - Attitude and the Fashion Consumer - Personality and the Fashion Consumer External Factors Influence Fashion Consumers - Age, Family, and Life Cycle Influences - Social Influences on Fashion Consumers - Demographics, Psychographics, and the Fashion Consumer How Fashion Marketers Communicate And Consumers Decide - How Marketers Obtain and Use Consumer Information - Decision Making - How Fashion Consumers Buy - The Use of Fashion Goods by Organizations - Global Consumers of Fashion and Design Fashion Consumers And Responsible Citizenship - Ethics and Social Responsibility - The Role of Government - Chapter-opening vignettes place the chapter topics in real world settings for students to understand how theory derives from actual consumer behavior - Case studies at end of each unit provide further examples of the relevance of the text to their own behavior as consumers and as future professionals in the fashion industry - "Point of View" and "Special Focus" sidebars highlight timely topics and cover aspects of consumer behavior, marketing applications, and business profiles throughout the text - "Let's Talk" features within the text of each chapter encourages students to relate the topic to their own experience and observations - Instructor's Guide provides suggestions for planning the course and using the text in theclassroom - PowerPoint Presentation provides outlines and ideas for lectures; compatible with PC and Mac platforms
| Author | : Mike Easey |
| Publisher | : John Wiley & Sons |
| Total Pages | : 280 |
| Release | : 2009-03-16 |
| Genre | : Business & Economics |
| ISBN | : 9781444309560 |
Download Fashion Marketing Book in PDF, ePub and Kindle
‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.
