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| Author | : Thorstein Veblen |
| Publisher | : Penguin UK |
| Total Pages | : 83 |
| Release | : 2005-08-25 |
| Genre | : Business & Economics |
| ISBN | : 0141964316 |
With its wry portrayal of a shallow, materialistic 'leisure class' obsessed by clothes, cars, consumer goods and climbing the social ladder, this withering satire on modern capitalism is as pertinent today as when it was written over a century ago.
| Author | : Elizabeth Currid-Halkett |
| Publisher | : Princeton University Press |
| Total Pages | : 267 |
| Release | : 2017-05-15 |
| Genre | : Social Science |
| ISBN | : 1400884691 |
How the leisure class has been replaced by a new elite, and how their consumer habits affect us all In today’s world, the leisure class has been replaced by a new elite. Highly educated and defined by cultural capital rather than income bracket, these individuals earnestly buy organic, carry NPR tote bags, and breast-feed their babies. They care about discreet, inconspicuous consumption—like eating free-range chicken and heirloom tomatoes, wearing organic cotton shirts and TOMS shoes, and listening to the Serial podcast. They use their purchasing power to hire nannies and housekeepers, to cultivate their children’s growth, and to practice yoga and Pilates. In The Sum of Small Things, Elizabeth Currid-Halkett dubs this segment of society “the aspirational class” and discusses how, through deft decisions about education, health, parenting, and retirement, the aspirational class reproduces wealth and upward mobility, deepening the ever-wider class divide. Exploring the rise of the aspirational class, Currid-Halkett considers how much has changed since the 1899 publication of Thorstein Veblen’s Theory of the Leisure Class. In that inflammatory classic, which coined the phrase “conspicuous consumption,” Veblen described upper-class frivolities: men who used walking sticks for show, and women who bought silver flatware despite the effectiveness of cheaper aluminum utensils. Now, Currid-Halkett argues, the power of material goods as symbols of social position has diminished due to their accessibility. As a result, the aspirational class has altered its consumer habits away from overt materialism to more subtle expenditures that reveal status and knowledge. And these transformations influence how we all make choices. With a rich narrative and extensive interviews and research, The Sum of Small Things illustrates how cultural capital leads to lifestyle shifts and what this forecasts, not just for the aspirational class but for everyone.
| Author | : THORSTEIN. VEBLEN |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2018 |
| Genre | : |
| ISBN | : 9781033057698 |
| Author | : Lilach Gilady |
| Publisher | : University of Chicago Press |
| Total Pages | : 235 |
| Release | : 2018-03-06 |
| Genre | : Political Science |
| ISBN | : 022643334X |
If wars are costly and risky to both sides, why do they occur? Why engage in an arms race when it’s clear that increasing one’s own defense expenditures will only trigger a similar reaction by the other side, leaving both countries just as insecure—and considerably poorer? Just as people buy expensive things precisely because they are more expensive, because they offer the possibility of improved social status or prestige, so too do countries, argues Lilach Gilady. In The Price of Prestige, Gilady shows how many seemingly wasteful government expenditures that appear to contradict the laws of demand actually follow the pattern for what are known as Veblen goods, or positional goods for which demand increases alongside price, even when cheaper substitutes are readily available. From flashy space programs to costly weapons systems a country does not need and cannot maintain to foreign aid programs that offer little benefit to recipients, these conspicuous and strategically timed expenditures are intended to instill awe in the observer through their wasteful might. And underestimating the important social role of excess has serious policy implications. Increasing the cost of war, for example, may not always be an effective tool for preventing it, Gilady argues, nor does decreasing the cost of weapons and other technologies of war necessarily increase the potential for conflict, as shown by the case of a cheap fighter plane whose price tag drove consumers away. In today’s changing world, where there are high levels of uncertainty about the distribution of power, Gilady also offers a valuable way to predict which countries are most likely to be concerned about their position and therefore adopt costly, excessive policies.
| Author | : Paul Lukas |
| Publisher | : Three Rivers Press |
| Total Pages | : 200 |
| Release | : 1997 |
| Genre | : Business & Economics |
| ISBN | : |
From kitschy novelties and wildly unappetizing food products to beautifully functional items such as garlic presses and toothpick dispensers, Inconspicuous Consumption is a delightful celebration of the sometimes elegant, sometimes ridiculous fringes of our late-20th-century culture. 50 photos. 192 pp. Author interviews & national radio campaign. National publicity. 15,000 print.
| Author | : Roger S. Mason |
| Publisher | : Gower Publishing Company, Limited |
| Total Pages | : 176 |
| Release | : 1981 |
| Genre | : Business & Economics |
| ISBN | : |
| Author | : Roger S. Mason |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 198 |
| Release | : 1998 |
| Genre | : Business & Economics |
| ISBN | : |
Mason (consumer theory, U. of Salford, UK) looks at the development of conspicuous consumption from its origins as the indulgence of a privileged few to its position today as a major determinant of consumer demand in mass consumption societies. He also charts the attempts of economists to come to terms with a form of consumer behavior which made them instinctively uneasy, but which could not be ignored. This book highlights the conflicts and tensions which have beset economics in seeking to accommodate a problem which has refused to go away. Annotation copyrighted by Book News, Inc., Portland, OR
| Author | : Patricia Rossi |
| Publisher | : Springer |
| Total Pages | : 956 |
| Release | : 2019-04-01 |
| Genre | : Business & Economics |
| ISBN | : 3030025683 |
This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
| Author | : Peter Corrigan |
| Publisher | : SAGE |
| Total Pages | : 208 |
| Release | : 1997-08-22 |
| Genre | : Social Science |
| ISBN | : 1446238849 |
This lucid introduction to the sociology of consumerism examines the relationship between production and consumption in late capitalist societies. The historical and theoretical discussion provides the student with the tools to examine key themes in the sociology of consumption. After a detailed historical overview of the advent of consumer society, Peter Corrigan examines theoretical accounts of consumption and consumer practice, including: Veblen and conspicuous consumption; Mary Douglas on the world of goods; Jean Baudrillard on the system of objects; and Pierre Bourdieu on cultural capital. This historical and theoretical discussion provides the student with the tools to examine key themes in the sociology of consumption.
| Author | : Tatiana Schlossberg |
| Publisher | : Balance |
| Total Pages | : 276 |
| Release | : 2019-08-27 |
| Genre | : Nature |
| ISBN | : 153874709X |
*First Place Winner of the Society of Environmental Journalists' Rachel Carson Environment Book Award* "If you're looking for something to cling to in what often feels like a hopeless conversation, Schlossberg's darkly humorous, knowledge-is-power, eyes-wide-open approach may be just the thing."--Vogue From a former New York Times science writer, this urgent call to action will empower you to stand up to climate change and environmental pollution by making simple but impactful everyday choices. With urgency and wit, Tatiana Schlossberg explains that far from being only a distant problem of the natural world created by the fossil fuel industry, climate change is all around us, all the time, lurking everywhere in our convenience-driven society, all without our realizing it. By examining the unseen and unconscious environmental impacts in four areas-the Internet and technology, food, fashion, and fuel - Schlossberg helps readers better understand why climate change is such a complicated issue, and how it connects all of us: How streaming a movie on Netflix in New York burns coal in Virginia; how eating a hamburger in California might contribute to pollution in the Gulf of Mexico; how buying an inexpensive cashmere sweater in Chicago expands the Mongolian desert; how destroying forests from North Carolina is necessary to generate electricity in England. Cataloging the complexities and frustrations of our carbon-intensive society with a dry sense of humor, Schlossberg makes the climate crisis and its solutions interesting and relevant to everyone who cares, even a little, about the planet. She empowers readers to think about their stuff and the environment in a new way, helping them make more informed choices when it comes to the future of our world. Most importantly, this is a book about the power we have as voters and consumers to make sure that the fight against climate change includes all of us and all of our stuff, not just industry groups and politicians. If we have any hope of solving the problem, we all have to do it together. "A compelling-and illuminating-look at how our daily habits impact the environment."--Vanity Fair "Shows how even the smallest decisions can have profound environmental consequences."--The New York Times
