Conducting A Successful Capital Campaign PDF Download

A collection of 22 chapters on capital campaigns is presented to provide: resource for both veterans and newcomers; technical information for fund-raising professionals and key volunteers; and a record of all aspects of current thinking on the capital campaign. Chapter titles and authors are as follows: "What Is a Capital Campaign in Today's World?" (H. Gerald Quigg); "What Are the Values and Purposes of a Capital Campaign?" (Edward G. Coll, Jr.); "The Long-Range Planning Process" (William L. Pickett); "Before the Campaign Begins: An Internal Audit" (D. Chris Withers); "Fund-Raising Consultants" (H. Sargent Whittier, Jr.); "Testing the Market: The Feasibility Study" (Richard Page Allen); "Prospect Research" (Jan L. Grieff); "Prospect Screening and Evaluation" (Ann W. Caldwell);"The Role of the Board of Trustees" (Henry D. Sharpe, Jr.); "The President's Role in a Capital Campaign" (Edward T. Foote, II); "Organizing Yourself for Major Gift Success" (William F. Dailey); "The Campaign Case Statement" (Richard D. Chamberlain); "The Campaign Plan" (W. Moffett Kendrick); "Capital Campaign Organization" (Richard F. Seaman); "The Campaign Budget" (Robert B. Rasmussen); "Setting the Campaign Goal" (Nelson C. Lees); "The Campaign Calendar" (F. Mark Whittaker); "Campaign Mechanics" (Scott G. Nichols); "Solicitation Methods and Training" (Sara L. Patton); "Public Relations Support for the Capital Campaign" (Donald R. Perkins); "The Public University Perspective" (Royster C. Hedgepeth); and a conclusion (Paul J. Franz, Jr.). (SW)