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Persuasion

Persuasion
Author: William Rogers
Publisher:
Total Pages: 440
Release: 2007
Genre: Language Arts & Disciplines
ISBN:

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Persuasion covers key topics and shows students how to develop critical skills as senders and receivers of persuasive messages. In an accessible and engaging format, it encourages students to apply persuasion principles and theories to real-world case studies. Students are also guided to develop skills in public speaking, debate, courtroom communication, interpersonal communication, and more. Persuasion features extended discussions of propaganda, political persuasion, advertising, and sender/receiver skills development and covers contemporary research on persuasive effects and theories. Filled with practical guidelines, Persuasion is an ideal primary text for courses in persuasion, persuasion and propaganda, and persuasion and rhetoric.


Persuasion in Self-improvement Books

Persuasion in Self-improvement Books
Author: Jeremy Koay
Publisher: Springer
Total Pages: 86
Release: 2019-02-25
Genre: Language Arts & Disciplines
ISBN: 3030121496

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This book investigates how persuasion relates to values in self-improvement literature, revealing the discursive practices used to persuade and engage their readers, and construct a credible persona. The author adopts a corpus-driven approach that encompasses an examination of genre analysis and linguistic features such as narrative, pronoun, grammar and structure. The book further draws on insights from original interviews with writers and readers of self-improvement books, as well as people who do not read the genre. It begins by providing a helpful overview of the concepts of ideology and genre. A brief history of self-improvement books and their values and assumptions provide the context for the analysis. Where relevant, linguistic features in self-improvement books are compared with other genres (e.g. academic text, conversation, news). This book will be of interest to students and scholars in the fields of linguistics, culture and media studies.


Persuasion in Your Life

Persuasion in Your Life
Author: Shawn T. Wahl
Publisher: Routledge
Total Pages: 403
Release: 2021-09-27
Genre: Business & Economics
ISBN: 1000442373

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This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention throughout to ethical considerations and to the significance of new media. This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication. The companion website includes an instructor’s manual with test questions, sample assignments, web links, and other resources, as well as PowerPoint slides. Visit www.routledge.com/wahl


The Available Means of Persuasion

The Available Means of Persuasion
Author: David M. Sheridan
Publisher: Parlor Press LLC
Total Pages: 215
Release: 2012-03-19
Genre: Language Arts & Disciplines
ISBN: 1602353115

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From the beginning, rhetoric has been a productive and practical art aimed at preparing citizens to participate in communal life. Possibilities for this participation are continually evolving in light of cultural and technological changes. The Available Means of Persuasion: Mapping a Theory and Pedagogy of Multimodal Public Rhetoric explores the ways that public rhetoric has changed due to emerging technologies that enable us to produce, reproduce, and distribute compositions that integrate visual, aural, and alphabetic elements. David M. Sheridan, Jim Ridolfo, and Anthony J. Michel argue that to exploit such options fully, rhetorical theory and pedagogy need to be reconfigured.


Engaged Persuasion in a Post-Truth World

Engaged Persuasion in a Post-Truth World
Author: Stephen K. Hunt
Publisher:
Total Pages: 450
Release: 2021-09-20
Genre:
ISBN: 9781516548231

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Engaged Persuasion in a Post-Truth World provides an innovative approach to inspire students' interest in persuasive communication in today's ever-evolving world. The book moves beyond theory and addresses new media, engaged citizenship, and deconstructing messages in a post-truth world to deepen students' exploration of persuasion. This multi-disciplinary, research-driven textbook highlights contemporary studies in persuasion. It covers the dynamics of persuasion, including important source, receiver, and message components while also exploring the effects of persuasive communication on receivers' attitudes, values, beliefs, and behaviors. Students examine the application of persuasive communication concepts and theories to their lives in multiple contemporary contexts, such as campus, residence, workplace, classroom, and online communities. Unique themes explored in the book include the application of contemporary persuasion theory and research to the post-truth era, the influence of new media on persuasive communication, and how students can use persuasion to become civically engaged and advance the common good. A highly relevant and wholly original approach, Engaged Persuasion in a Post-Truth World is an exemplary text for courses in persuasive communication.


Con/texts of Persuasion

Con/texts of Persuasion
Author: Beatriz Penas
Publisher:
Total Pages: 300
Release: 2011
Genre: Criticism
ISBN:

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"Con/Texts of Persuasion is a path-breaking multidisciplinary body of essays devoted to exploring how discourse--literary, but also political, religious, commercial and philosophical--draws on strategies from linguistics, pragmatics, argumentation theory, rhetoric and hermeneutics, not merely to communicate, but to induce recipients to think or to act differently than they might have otherwise. Persuasion is context- and culture-bound, a dialogue-friendly rhetoric in the hermeneutics of understanding (Gadamer) whose negation, manipulation, can serve the ends of propaganda ("Bend Sinister"); but it is also a vehicle for circumventing censure (burlesque) or for providing oratory with intertextual resonance ("I have a dream"). An appeal to emotions, values and subjectivity, persuasion can "immerse" the reader in a fictional world or it can result from the "phonosemantic" strategies of poetry and advertising. And the ways of persuasion can extend to the situatedness of interpretive context in critical discourse in its ideologically consonant vs. dissonant modes. An invaluable collection for anyone with an interest in the persuasive powers of textual communication."--Page 4 of cover.


Crimes of Persuasion

Crimes of Persuasion
Author: Les Henderson
Publisher: Coyote Ridge Publishing
Total Pages: 438
Release: 2003
Genre: Business & Economics
ISBN: 0968713300

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In-depth fraud coverage of computer crimes such as pyramid schemes make this crime library of internet fraud the cybercrime location for the schemes and scams that con artists perpetrate. White collar crimes such as prime bank fraud, pyramid scams, internet fraud, phone scams, chain letters, modeling agency and Nigerian scams, computer fraud as well as telemarketing fraud are fully explained. This detailed but easy to read report on organized crime topics include credit card fraud, check kiting, tax fraud, money laundering, mail fraud, counterfeit money orders, check fraud and other who's who true crimes of persuasion.


I Wanna Iguana

I Wanna Iguana
Author: Karen Kaufman Orloff
Publisher: Penguin
Total Pages: 34
Release: 2004-09-09
Genre: Juvenile Fiction
ISBN: 0399237178

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Hilarious notes between a son and his mom show how kid logic can be very persuasive. Alex just has to convince his mom to let him have an iguana, so he puts his arguments in writing. He promises that she won't have to feed it or clean its cage or even see it if she doesn't want to. Of course Mom imagines life with a six-foot-long iguana eating them out of house and home. Alex's reassures her: It takes fifteen years for an iguana to get that big. I'll be married by then and probably living in my own house His mom's reply: How are you going to get a girl to marry you when you own a giant reptile? Kis will be in hysterics as the negotiations go back and forth through notes, and the lively, imaginative illustrations showing their polar opposite dreams of life with an iguana take the humor to even higher heights.


Influence

Influence
Author: Robert B. Cialdini
Publisher: Pearson Scott Foresman
Total Pages: 434
Release: 1988
Genre: Business & Economics
ISBN:

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Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.


Persuasion

Persuasion
Author: William Rogers
Publisher:
Total Pages: 408
Release: 2007
Genre: Persuasion (Psychology)
ISBN:

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