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| Author | : Nelson |
| Publisher | : WCB/McGraw-Hill |
| Total Pages | : |
| Release | : 1995-01-01 |
| Genre | : |
| ISBN | : 9780697329851 |
| Author | : Robin Landa |
| Publisher | : John Wiley & Sons |
| Total Pages | : 81 |
| Release | : 2010-12-20 |
| Genre | : Design |
| ISBN | : 0470913002 |
Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for brands, organizations, and causes that encompasses brand-building through engagement, community building, added value, and entertainment. Fully supplemented with interviews from esteemed creative directors, along with real-world examples, Advertising by Design is both a perfect text for courses that incorporate advertising concepts and design, and a valuable reference for anyone interested in the creative side of advertising. "While the blank piece of paper is exciting, it can also be a very scary place. Robin Landa has created a valuable tool for jump-starting the creative process across all platforms. This book is a must-read for beginners and seasoned veterans." -- Paul Renner, EVP Group Creative Director, Arnold Worldwide, Boston "This is still the quintessential, step-by-step textbook for anyone interested in learning or teaching the fundamentals of advertising." -- Alan Rado, IADT/Harrington College of Design "The most enlightening textbook on advertising I've ever seen. A must-read for any student of the ad biz." -- Drew Neisser, CEO, Renegade "So perfect for a creative strategist, transformational world. Very few books get it right about the evolution of creative. This one does, from strategy to storytelling to multiple media solutions. And it's still all about doing beautiful work." -- Deborah Morrison, Chambers Distinguished Professor of Advertising, University of Oregon
| Author | : Advertising Artists, Inc |
| Publisher | : |
| Total Pages | : 124 |
| Release | : 1919 |
| Genre | : Advertising |
| ISBN | : |
| Author | : William F. Arens |
| Publisher | : Irwin Professional Publishing |
| Total Pages | : |
| Release | : 1996-01-01 |
| Genre | : |
| ISBN | : 9780256228182 |
| Author | : Tom Russell |
| Publisher | : |
| Total Pages | : 102 |
| Release | : 1968 |
| Genre | : Advertising |
| ISBN | : |
| Author | : Guy Julier |
| Publisher | : Berg |
| Total Pages | : 319 |
| Release | : 2009-08-01 |
| Genre | : Design |
| ISBN | : 1847887090 |
Design and other creative industries not only shape our lives in numerous ways, providing 'cultural' goods such as films, music and magazines, but also shape the look and feel of everyday objects and spaces. The creative industries are also important economically; governments and businesses now make considerable efforts to manage creativity for a range of political and economic ends. Does the management of design conflict with traditional ideas of creative freedom and autonomy? How do government policies and business priorities influence the day-to-day practices of designers? And how far have the processes and purpose of creative work been changed by its new centrality to business and government? Bringing together case studies and material from a range of industries and contexts, as well as a series of interviews with practitioners, Design and Creativity provides a cutting-edge account of key trends in the creative industries at the start of the twenty-first century.
| Author | : Artiom Dashinsky |
| Publisher | : |
| Total Pages | : 156 |
| Release | : 2018-02-07 |
| Genre | : |
| ISBN | : 9781977000422 |
Practice your product design and UX skills. Prepare for your next job interview. Redesign the NYC metrocard system. Design a dashboard for a general practitioner. Redesign an ATM. Learn how to solve and present exercises like these, that top startups use to interview designers for product design and UI/UX roles. Today top companies are looking for business-minded designers who are not just focused on visuals. With this book you can practice this kind of mindset, prepare for job interview, learn how to interview other designers and find concepts for projects for your portfolio. What will you learn from this book: Prepare for the design interview -- prepare for the design exercise and learn more about how tech companies hire product designers. Improve your portfolio -- use product challenges to showcase in your porfolio instead of unsolicited visual redesigns. Step up your design career -- practice your product design skills to become a better designer and prepare for your next career move. Interview designers -- learn how to interview designers to evaluate their skills in the most efficient and scalable way. What's inside? A 7-step framework for solving product design exercises 30+ examples of exercises similar to exercises used by Google, Facebook, Amazon etc. 5 full solutions for product design exercises 5 short interviews with design leaders that worked at Apple, Google, Pinterest, IDEO etc.
| Author | : Karen Schaffer |
| Publisher | : Sourcebooks, Inc. |
| Total Pages | : 594 |
| Release | : 2005-11-01 |
| Genre | : Business & Economics |
| ISBN | : 1402220561 |
Crafting the perfect resume is the first step for job seekers. And these days, employers have tons of different filters to weed out candidates and narrow their hiring pool. The Complete Book of Resumes is packed full of information on crafting a resumes and the kind of structure and language that will get an employer's immediate attention as well as tons of samples for readers to use as a guideline for success. The Complete Book of Resumes includes information on: --How to begin if you're starting from scratch --The profile, or the most important part of your resume --Work experience, or "What have I been doing all these years?" --Punching it up--how to make a good resume great --The career transition resume chapter for brave souls --You're just starting out --Big leaps--positioning yourself for jobs above your current level Including more than 300 resumes, The Complete Book of Resumes is perfect for recent graduates or seasoned candidates with years of experience.
| Author | : Simon Meadows |
| Publisher | : Richards Education |
| Total Pages | : 228 |
| Release | : |
| Genre | : Design |
| ISBN | : |
"How to Be a Graphic Designer: A Comprehensive Guide" is your ultimate roadmap to becoming a skilled and versatile graphic designer. This all-in-one book and course covers every facet of graphic design, from foundational principles and software mastery to advanced techniques in branding, web design, and motion graphics. With twenty detailed chapters featuring practical exercises, real-world case studies, and insights from industry experts, this guide is designed to equip you with the knowledge and skills needed to excel in the dynamic world of design. Whether you’re a student aiming to break into the field or a professional looking to sharpen your expertise, this book offers a thorough curriculum to help you navigate your design career with confidence and creativity.
| Author | : Sarah Turnbull |
| Publisher | : Taylor & Francis |
| Total Pages | : 84 |
| Release | : 2022-04-19 |
| Genre | : Business & Economics |
| ISBN | : 1000609618 |
This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teaching and acts as a valuable revision guide. Split over three core parts, the book begins with a consideration of the role and function of advertising, the customer journey, advertising theory, planning and strategy, and moves on to the creative development process, media planning and strategy. The final chapter considers the industry as a whole and the reality of practice, outlining roles within agencies to highlight employability opportunities to students. To aid learning, each chapter contains brief real-life examples and includes questions to encourage the reader to consider how practical examples can be applied. Written by a renowned textbook author, this short-form textbook is suitable for students at all levels studying advertising. For undergraduates, the book provides a valuable support for traditional or blended online teaching. For postgraduate and MBA students, as well as those studying for professional qualifications, the book also provides a valuable resource.
