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| Author | : William F. Arens |
| Publisher | : Irwin Professional Publishing |
| Total Pages | : |
| Release | : 1996-01-01 |
| Genre | : |
| ISBN | : 9780256228182 |
| Author | : Tony Proctor |
| Publisher | : Routledge |
| Total Pages | : 310 |
| Release | : 2006-05-17 |
| Genre | : Business & Economics |
| ISBN | : 1134282834 |
This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a range of business situations, it explores various problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems. Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem-solving skills of the first edition. Contents include: * blocks to creativity and how to overcome them * key techniques including lateral thinking, morphological analysis and synectics * computer-assisted problem solving * increased coverage of group problem-solving techniques and paradigm shift. As creativity is increasingly recognized as a key skill for successful managers, this book will be welcomed as a comprehensive introduction for students and practising managers alike.
| Author | : William F. Arens |
| Publisher | : Irwin Professional Publishing |
| Total Pages | : 688 |
| Release | : 1994 |
| Genre | : Business & Economics |
| ISBN | : 9780256155624 |
Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the " coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
| Author | : Terry McNally |
| Publisher | : |
| Total Pages | : 212 |
| Release | : 1986 |
| Genre | : Business report writing |
| ISBN | : |
| Author | : |
| Publisher | : Routledge |
| Total Pages | : 310 |
| Release | : |
| Genre | : |
| ISBN | : 1134282842 |
| Author | : John R. Hayes |
| Publisher | : Routledge |
| Total Pages | : 377 |
| Release | : 2013-04-03 |
| Genre | : Education |
| ISBN | : 1136465138 |
This unique volume returns in its second edition, revised and updated with the latest advances in problem solving research. It is designed to provide readers with skills that will make them better problem solvers and to give up-to-date information about the psychology of problem solving. Professor Hayes provides students and professionals with practical, tested methods of defining, representing, and solving problems. Each discussion of the important aspects of human problem solving is supported by the most current research on the psychology problem solving. The Complete Problem Solver, Second Edition features: *Valuable learning strategies; *Decision making methods; *Discussions of the nature of creativity and invention, and *A new chapter on writing. The Complete Problem Solver utilizes numerous examples, diagrams, illustrations, and charts to help any reader become better at problem solving. See the order form for the answer to the problem below.
| Author | : |
| Publisher | : |
| Total Pages | : 2214 |
| Release | : 1978 |
| Genre | : Advertising |
| ISBN | : |
| Author | : Louis E. Boone |
| Publisher | : John Wiley & Sons |
| Total Pages | : 610 |
| Release | : 2024-10-01 |
| Genre | : Business & Economics |
| ISBN | : 1394274416 |
"Amazon's founder, Jeff Bezos continues to lead a company that has gone from clever garage-based startup to global e-commerce and technology powerhouse. His journey in transforming the budding company focused simply on selling books over the internet to one of the world's most influential companies highlights two of the greatest forces that are influencing business today: globalization and technology. Innovative companies like Amazon contribute greatly to the national and global economy. A growing economy, one with increased production of goods and services over time, also yields income for its business owners and their employees. Businesses are how we make and share new wealth through things like products, services, pay for employees, and taxes that go to the government at different levels. A country depends on the wealth its businesses generate, from giants like the Walt Disney Company, to nimble, fast-growing, online startups like Airbnb, and even local mom-and-pop diners where you live. What all these companies and many others share is a creative approach to meeting society's needs and wants"--
| Author | : Lawrence Susskind |
| Publisher | : Anthem Press |
| Total Pages | : 508 |
| Release | : 2020-10-31 |
| Genre | : Nature |
| ISBN | : 1785271326 |
‘Environmental Problem-Solving' presents short excerpts from carefully selected readings, expert commentaries on those readings, assignments, and the best MIT student responses to the assignments and exam questions with excellent student response. The book presents four main models of environmental policy-making: competing theories of environmental ethics; tools for environmental assessment and environmental decision-making; and techniques for public engagement and group decision-making. The book covers the material presented in the semester-long course required of all students enrolled in MIT’s Environmental Policy and Planning Specialization.
| Author | : Kim Bartel Sheehan |
| Publisher | : SAGE Publications |
| Total Pages | : 337 |
| Release | : 2013-07-18 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1483309991 |
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
