Complaint Management And Channel Choice PDF Download
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| Author | : Stefan Garding |
| Publisher | : Springer |
| Total Pages | : 113 |
| Release | : 2015-05-14 |
| Genre | : Business & Economics |
| ISBN | : 3319181793 |
Download Complaint Management and Channel Choice Book in PDF, ePub and Kindle
This book investigates customer perceptions and expectations of complaint channels. In addition to the conventional channels, the adequacy of online social networks as new complaint channel is analysed. The managerial recommendations to improve customer satisfaction are based on a survey and reveal critical determinants of customer channel choice and their expectation and perception of each complaint channel.
| Author | : Bernd Stauss |
| Publisher | : Springer |
| Total Pages | : 496 |
| Release | : 2019-01-31 |
| Genre | : Business & Economics |
| ISBN | : 3319987054 |
Download Effective Complaint Management Book in PDF, ePub and Kindle
This practice- and research-based book caters to the needs of executive managers who see customer satisfaction as their primary goal. The authors identify the need for an effective complaint management strategy that prevents the loss of dissatisfied customers. Dissatisfied customers are at risk of migrating; accordingly, neglecting professional complaint management poses a considerable threat to customer relationships, sales and profits. The book offers a comprehensive management concept, which emphasizes direct contact with the complainant by employing complaint stimulation, acceptance, processing and reaction. Further, it discusses the relevant ‘backstage’ tasks involved in using complaint information to achieve quality improvements and cost reductions through complaint analysis, controlling and reporting.
| Author | : Hai-Jew, Shalin |
| Publisher | : IGI Global |
| Total Pages | : 525 |
| Release | : 2016-08-01 |
| Genre | : Computers |
| ISBN | : 1522506497 |
Download Social Media Data Extraction and Content Analysis Book in PDF, ePub and Kindle
In today’s society, the utilization of social media platforms has become an abundant forum for individuals to post, share, tag, and, in some cases, overshare information about their daily lives. As significant amounts of data flood these venues, it has become necessary to find ways to collect and evaluate this information. Social Media Data Extraction and Content Analysis explores various social networking platforms and the technologies being utilized to gather and analyze information being posted to these venues. Highlighting emergent research, analytical techniques, and best practices in data extraction in global electronic culture, this publication is an essential reference source for researchers, academics, and professionals.
| Author | : Akel, Gökhan |
| Publisher | : IGI Global |
| Total Pages | : 328 |
| Release | : 2024-01-04 |
| Genre | : Business & Economics |
| ISBN | : |
Download Digital Business and Optimizing Operating Strategies Book in PDF, ePub and Kindle
In the rapidly evolving digital era, businesses undergo profound transformations requiring strategic adaptation and optimization. Digital Business and Optimizing Operating Strategies delves into the intricate interplay between digital technology and business strategies, exploring various facets such as management, marketing, finance, human resources, and more within the digital market structure. This comprehensive book critically examines enterprises' skills, productivity, and adaptability in response to technological advancements and customer expectations. Covering a wide range of sub-topics, this book addresses the management of social media applications, the technological capabilities of human resources, digital sustainability, and the integration of artificial intelligence technology. By highlighting opportunities and challenges, the book serves as a valuable resource for researchers and practitioners across diverse disciplines, offering novel perspectives and cutting-edge practices in the digital business landscape. This book is designed to resonate with a diverse audience, and will appeal to researchers, marketing managers, metaverse enthusiasts, website designers and developers, e-commerce practitioners, social media users, consumer behavior and marketing researchers, and brand experts. It is an essential resource for both undergraduate and graduate students while also serving as a valuable reference for professionals in the field.
| Author | : M. Lauren Basham |
| Publisher | : |
| Total Pages | : 66 |
| Release | : 1994 |
| Genre | : Consumer complaints |
| ISBN | : |
Download Corporate Guide to Effective Complaint Management Book in PDF, ePub and Kindle
| Author | : Francisco J. Martínez-López |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 1004 |
| Release | : 2013-11-19 |
| Genre | : Business & Economics |
| ISBN | : 3642397476 |
Download Handbook of Strategic e-Business Management Book in PDF, ePub and Kindle
This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications. The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.
| Author | : Tarnanidis, Theodore |
| Publisher | : IGI Global |
| Total Pages | : 333 |
| Release | : 2024-06-24 |
| Genre | : Business & Economics |
| ISBN | : |
Download Consumer Experience and Decision-Making in the Metaverse Book in PDF, ePub and Kindle
Traditional marketing approaches must be more effective in a digital world where consumers seek more immersive and personalized experiences. Businesses need to help to engage with their target audience and to understand their evolving needs and preferences. This disconnect hinders their ability to create impactful marketing strategies that resonate with consumers and drive meaningful interactions. Consumer Experience and Decision-Making in the Metaverse offers a solution by exploring how the metaverse transforms consumer behavior and marketing practices. The book provides insights into immersive consumer experiences, virtual brand presence, data-driven personalization, and more through a collection of research. It equips readers with the knowledge and strategies to adapt to this new digital landscape and engage with consumers in innovative ways.
| Author | : Alireza Faed |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 366 |
| Release | : 2013-06-12 |
| Genre | : Technology & Engineering |
| ISBN | : 3319003240 |
Download An Intelligent Customer Complaint Management System with Application to the Transport and Logistics Industry Book in PDF, ePub and Kindle
This thesis addresses the issue of customer complaints in the context of Customer Relationship Management (CRM). After a comprehensive survey of the current literature on CRM, the thesis describes the development of a new intelligent CRM (I-CRM) framework, which integrates text analytics, type mapping, SPSS, structural equation modeling, and linear and fuzzy approaches. This new methodology, in contrast to previous ones, is able to handle customer complaints with respect to different variables, thus allowing organizations to find their key customers and key complaints, and to address and provide solution to the major complaints of the key customers, hence promoting business development. The thesis also describes the successful application of the method to a real-world case, represented by the immeasurable truck drivers complaints at the Fremantle port in Western Australia.
| Author | : Sheila Wright |
| Publisher | : Routledge |
| Total Pages | : 246 |
| Release | : 2014-07-10 |
| Genre | : Business & Economics |
| ISBN | : 1317980964 |
Download Competitive Intelligence, Analysis and Strategy Book in PDF, ePub and Kindle
The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly innovative concept of Intelligence-Based Competitive Advantage© is one which will eclipse the cost-driven and resource-reduction attitudes most prevalent in the first decade of this century. Tomorrow’s organisation will need to derive IBCA© through the expert execution of bespoke competitive intelligence practice, unique analytical processes, pioneering competitive strategy formulation, and timely execution of all three, if they are to succeed. This volume consists of insights from Competitive Intelligence practices at both country and organisational level, Competitive Analysis processes within the firm and within challenging sector and economic environments and Competitive Strategy formulation in profit, non-profit, real and virtual world contexts. It is essential reading for anybody wishing to gain a formal understanding of the practical and intellectual challenges which will face organisations in the future as they strive to achieve strategic foresight and Intelligence-Based Competitive Advantage. This book was originally published as two special issues of the Journal of Strategic Marketing.
| Author | : Standards Australia (Organization) |
| Publisher | : |
| Total Pages | : 56 |
| Release | : 2014 |
| Genre | : |
| ISBN | : 9781775515272 |
Download Guidelines for Complaint Management in Organizations Book in PDF, ePub and Kindle
