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Company Success Among German Internet Start-ups: Social Media, Investors and Entrepreneurs' Personalities

Company Success Among German Internet Start-ups: Social Media, Investors and Entrepreneurs' Personalities
Author: Dominik P. Matyka
Publisher: disserta Verlag
Total Pages: 149
Release: 2012
Genre: Biography & Autobiography
ISBN: 3954250667

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There has been a lot of research on factors that help to explain why some start-ups become successful and their founders rich, and on the other hand why other start-ups fail terribly. Of course, starting up an enterprise is a complex activity dependent on institutional regulations, competitors, market developments and the simple recognition of the right opportunities at the right time. We know all of this, but still cannot accurately predict our chances of being successful as entrepreneur. There are some methods venture capitalists use, such as evaluating start-up teams and studying business plans. However, even after doing this, the chance of making a correct prediction is still lower than throwing a coin. Research has never been able to explain much of this complexity, but there are at least three factors that have repeatedly turned up when determining success and failure in the last few years. The first of these factors is a result of our tremendous technological development in the past few decades, but particularly in the most recent. In nearly all young enterprises, the utilization of social media and social networks has become a vital factor for survival and success. Many research results over the last few years have yielded the conclusion that social media are by far the most important platform for marketing products and services. To put this more scientifically, the diffusion of innovation is increasingly interlinked with social media. In addition, the recognition and creation of opportunities also increasingly requires social media platforms. However, this does not mean one should operate only online, investing all of his time and energy to communicating in social networks. The second factor concerns something that is quite obvious: money. Since the vast majority of start-ups do not have their own money or the ability to easily get a loan, obtaining financial resources is often a major problem. There are different ways to raise some money: One can ask fri


Company Success Among German Internet Start-ups: Social Media, Investors and Entrepreneurs' Personalities

Company Success Among German Internet Start-ups: Social Media, Investors and Entrepreneurs' Personalities
Author: Dominik P. Matyka
Publisher: disserta Verlag
Total Pages: 149
Release: 2012
Genre: Biography & Autobiography
ISBN: 3954250683

Download Company Success Among German Internet Start-ups: Social Media, Investors and Entrepreneurs' Personalities Book in PDF, ePub and Kindle

There has been a lot of research on factors that help to explain why some start-ups become successful and their founders rich, and on the other hand why other start-ups fail terribly. Of course, starting up an enterprise is a complex activity dependent on institutional regulations, competitors, market developments and the simple recognition of the right opportunities at the right time. We know all of this, but still cannot accurately predict our chances of being successful as entrepreneur. There are some methods venture capitalists use, such as evaluating start-up teams and studying business plans. However, even after doing this, the chance of making a correct prediction is still lower than throwing a coin. Research has never been able to explain much of this complexity, but there are at least three factors that have repeatedly turned up when determining success and failure in the last few years. The first of these factors is a result of our tremendous technological development in the past few decades, but particularly in the most recent. In nearly all young enterprises, the utilization of social media and social networks has become a vital factor for survival and success. Many research results over the last few years have yielded the conclusion that social media are by far the most important platform for marketing products and services. To put this more scientifically, the diffusion of innovation is increasingly interlinked with social media. In addition, the recognition and creation of opportunities also increasingly requires social media platforms. However, this does not mean one should operate only online, investing all of his time and energy to communicating in social networks. The second factor concerns something that is quite obvious: money. Since the vast majority of start-ups do not have their own money or the ability to easily get a loan, obtaining financial resources is often a major problem. There are different ways to raise some money: One can ask fri


ECSM 2023 10th European Conference on Social Media

ECSM 2023 10th European Conference on Social Media
Author: Iwona Lupa-Wójcik
Publisher: Academic Conferences and publishing limited
Total Pages: 391
Release: 2023-05-18
Genre: Business & Economics
ISBN: 1914587669

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Digital Entrepreneurship

Digital Entrepreneurship
Author: Mariusz Soltanifar
Publisher: Springer Nature
Total Pages: 339
Release: 2020-11-13
Genre: Business & Economics
ISBN: 3030539148

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This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany


Digital and Social Media Marketing

Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
Total Pages: 337
Release: 2019-11-11
Genre: Business & Economics
ISBN: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.


Educom Review

Educom Review
Author:
Publisher:
Total Pages: 402
Release: 1997
Genre: Computer networks
ISBN:

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Computing and communications in colleges and universities.


America’s Most Successful Startups

America’s Most Successful Startups
Author: Max Finger
Publisher: Springer Science & Business Media
Total Pages: 183
Release: 2013-06-29
Genre: Business & Economics
ISBN: 3663092526

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Der wirtschaftliche Einfluß schnell wachsender Unternehmensneugründungen wächst zunehmend. Das Know-how erfolgreicher Unternehmensgründer wird somit zum Schlüsselfaktor des Unternehmenserfolgs. Dieses Buch bietet einen anwendungsorientierten Leitfaden für die erfolgreiche Gründung eines eigenen Unternehmens. Es basiert auf einer erstmals durchgeführten Interviewstudie mit Firmengründern und Aufsichtsratsvorsitzenden (Chief Executive Officers; CEOs) der erfolgreichsten High-Tech-Start-ups in Silicon Valley und Massachusetts sowie mit Risikokapitalgebern, Investmentbankern, Rechtsanwälten und Technikern. (The economic impact of high-growth startups is steadily increasing. Against this background knowledge regarding new venture creation is one of the key factors for success. This book presents hands-on lessons for starting, building and growing a successful company. The research is based on more than one hundred interviews with the founders and chief executive officers of America ́s most successful high-tech start-ups in Silicon Valley and Massachusetts as well as venture capitalists, investment bankers, lawyers and technologists involved.)


Parliamentary Debates (Hansard).

Parliamentary Debates (Hansard).
Author: Great Britain. Parliament. House of Commons
Publisher:
Total Pages: 1080
Release: 2013
Genre: Great Britain
ISBN:

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Entrepreneurial Impact

Entrepreneurial Impact
Author: Edward B. Roberts
Publisher: Now Publishers Inc
Total Pages: 158
Release: 2011
Genre: Business & Economics
ISBN: 1601984782

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"Entrepreneurial Impact: The Role of MIT -- An Updated Report helps us understand the economic impact of the entrepreneurial ventures of university graduates. We know that some universities play an important role in many economies through their core education, research and development, and other spillovers... While MIT's leadership in developing successful entrepreneurs has been evident anecdotally, this study--one of the largest surveys of entrepreneur alumni ever conducted--quantifies the significant impact of MIT's entrepreneurial ecosystem that supports firm startups."--P.[4] of cover