Advertising for Community Promotion
Author | : Wroe Alderson |
Publisher | : |
Total Pages | : 176 |
Release | : 1928 |
Genre | : Advertising |
ISBN | : |
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Author | : Wroe Alderson |
Publisher | : |
Total Pages | : 176 |
Release | : 1928 |
Genre | : Advertising |
ISBN | : |
Author | : Alexander Wilson |
Publisher | : Manchester University Press |
Total Pages | : 256 |
Release | : 1968 |
Genre | : Advertising |
ISBN | : 9780719003363 |
Author | : Don Ensminger Mowry |
Publisher | : |
Total Pages | : 482 |
Release | : 1924 |
Genre | : Advertising |
ISBN | : |
Author | : Joe Pulizzi |
Publisher | : McGraw Hill Professional |
Total Pages | : 256 |
Release | : 2015-09-04 |
Genre | : Business & Economics |
ISBN | : 1259589668 |
The NEW Rulebook for Entrepreneurial Success What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds. The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It’s a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine’s list of fastest growing private companies for three years straight. It’s also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and you’ll be able to sell pretty much anything you want. Today’s markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. It’s the best way to build a solid, long-lasting business positioned for today’s content-driven world. This is the simple but profoundly successful entrepreneurial approach of one of today’s most creative business minds. A pioneer of content marketing, Pulizzi has cracked to code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are: • The “Sweet Spot”: Identify the intersection of your unique competency and your personal passion • Content Tilting: Determine how you can “tilt” your sweet spot to find a place where little or no competition exists • Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.) • Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers • Diversification: Grow your business by expanding into multiple delivery channels • Monetization: Now that your expertise is established, you can begin charging money for your products or services This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, you’ll be running your own profitable, scalable business. Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries. Whether you’re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success. Joe Pulizzi is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by Inc. magazine in 2014. CMI produces Content Marketing World, the world’s largest content marketing event, and publishes the leading content marketing magazine, Chief Content Officer. Pulizzi’s book Epic Content Marketing was named one of Fortune magazine’s Five Must Read Business Books of the Year.
Author | : |
Publisher | : |
Total Pages | : 1406 |
Release | : 1928 |
Genre | : Advertising |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 894 |
Release | : 1902 |
Genre | : Advertising |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 962 |
Release | : 1915 |
Genre | : Banks and banking |
ISBN | : |
Author | : Gerald Bonner |
Publisher | : Boydell & Brewer |
Total Pages | : 552 |
Release | : 1989 |
Genre | : Biography & Autobiography |
ISBN | : 9780851156101 |
Very fine collection of essays a rich feast of scholarship with many discoveries and new interpretations of greatest value for Anglo-Saxon history.' SPECULUM St Cuthbert is known to many as the the saintly bishop of Holy Island inthe 7th century, but he was also a figure of great political and territorial power. The book is divided into four sections, each dealing with different aspects of Cuthbert and his milieu. Among the topics investigated are the early Livesof the Saint, two by Bede himself, and his cult; Lindisfarne, its scriptorium and of course the famous Gospels; the sumptuous treasures gathered round the coffin, such as a portable altar and elaborately-worked silks, many of which are still preserved at Durham; and St Cuthbert's community at Chester-le-Street and Durham. Contributors: J. CAMPBELL, CLARE STANCLIFFE, MICHAEL HERITY, BENEDICTA WARD SLG, MICHAEL LAPIDGE, WALTER BERSCHIN, ALAN THACKER, DEIRDRE O'SULLIVAN, CHRISTOPHER D. VEREY, MICHELLE P. BROWN, JANET BACKHOUSE, R. BRUCE-MITFORD, DIBHI CRINN, NANCY NETZER, ROSEMARY CRAMP, RICHARD N. BAILEY, J.M. CRONYN, C.V. HORIE, R.I. PAGE, JOHN HIGGITT, ELIZABETH COASTWORTH, HERO GRANGER-TAYLOR, CLARE HIGGINS, ANNA MUTHESIUS, ERIC CAMBRIDGE, GERALD BONNER, LUISELLA SIMPSON, DAVID ROLLASON, DAVID HALL, A.J. PIPER, VICTORIA TUDOR
Author | : S. Roland Hall |
Publisher | : |
Total Pages | : 782 |
Release | : 1921 |
Genre | : Advertising |
ISBN | : |
Author | : Don Ensminger Mowry |
Publisher | : |
Total Pages | : 28 |
Release | : 1919 |
Genre | : Advertising |
ISBN | : |