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Communication and Implementation

Communication and Implementation
Author: Jack J. Phillips
Publisher: John Wiley & Sons
Total Pages: 134
Release: 2016-05-12
Genre: Business & Economics
ISBN: 1119254817
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Communication and Implementation Communication and Implementation is the sixth of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology--developed by the ROI Institute--provides a practical system for evaluation planning, data collection, data analysis, and reporting. All six books in the series offer the latest tools, most current research, and practical advice for measuring ROI in a variety of settings. Communication and Implementation explores two important topics that are vital to the ROI Methodology--reporting results and sustaining the process. The authors show how to report results that will ensure that the audience has the information needed so that the improvement processes will be implemented successfully. The book explores the range of reporting methods, including face-to-face meetings, brief reports, one-page summaries, routine communication, mass-audience techniques, and electronic communications. The authors offer suggestions for determining the best methods to employ. In addition, Communication and Implementation contains information on how to keep the ROI process going for the long haul and how to make it a valued process for any organization.

Marketing Communications Management

Marketing Communications Management
Author: Paul Copley
Publisher: SAGE
Total Pages: 759
Release: 2014-09-24
Genre: Business & Economics
ISBN: 1473908337
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Praise for the first edition: ‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway ‘First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.’ - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff This book introduces the core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, product placement, sales promotion, social media, sponsorship and many more. The author provides a set of managerial frameworks that include analysis, planning and implementation to help prepare those who go on to strategically create and effectively manage marketing communications campaigns. Every chapter includes Snapshots that help you to apply theory to engaging real-world examples. These include: BMW, Harrods, Levi’s, Lynx, Tesco, Tencent, United Colors of Benetton and Wonga. Additionally, Stop Points encourage you to pause and critically reflect upon the topic for deeper learning and higher grades. The Assignment boxes invite you to test your knowledge in the form of a task based on what you have just read to also help push yourself further. The Companion Website includes longer case studies, video feeds and other useful web links, a larger glossary of key terms, and links to SAGE journal articles. Password-protected resources are also available to lecturers, including: PowerPoint slides, a tutor manual, activities for the classroom and indicative responses to the assignments and discussion questions provided in each chapter.

Responsible Design, Implementation and Use of Information and Communication Technology

Responsible Design, Implementation and Use of Information and Communication Technology
Author: Marié Hattingh
Publisher: Springer Nature
Total Pages: 479
Release: 2020-04-06
Genre: Computers
ISBN: 3030450023
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This two-volume set constitutes the proceedings of the 19th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2020, held in Skukuza, South Africa, in April 2020.* The total of 80 full and 7 short papers presented in these volumes were carefully reviewed and selected from 191 submissions. The papers are organized in the following topical sections: Part I: block chain; fourth industrial revolution; eBusiness; business processes; big data and machine learning; and ICT and education Part II: eGovernment; eHealth; security; social media; knowledge and knowledge management; ICT and gender equality and development; information systems for governance; and user experience and usability *Due to the global COVID-19 pandemic and the consequential worldwide imposed travel restrictions and lockdown, the I3E 2020 conference event scheduled to take place in Skukuza, South Africa, was unfortunately cancelled.

Integrated Marketing Communication

Integrated Marketing Communication
Author: Robyn Blakeman
Publisher: Rowman & Littlefield
Total Pages: 369
Release: 2018-02-01
Genre: Business & Economics
ISBN: 1538101068
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Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.

Open Access and the Future of Scholarly Communication

Open Access and the Future of Scholarly Communication
Author: Kevin L. Smith
Publisher: Rowman & Littlefield
Total Pages: 341
Release: 2016-12-08
Genre: Language Arts & Disciplines
ISBN: 1442275049
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This volume, the second of two in the series Creating the 21st-Century Academic Library that deals with the topic of open access in academic libraries, focuses on the implementation of open access in academic libraries. Chapters on the legalities and practicalities of open access in academic libraries address the issues associated with copyright, licensing, and intellectual property and include support for courses that require open access distribution of student work. The topic of library services in support of open access is explored, including the library’s role in providing open educational resources, and as an ally and driver of their adoption, for example, by helping defray author fees that are required for open access articles. A detailed look at open access in the context of undergraduate research is provided and considers how librarians can engage undergraduates in conversations about open access. Chapters consider ways to engage undergraduate students in the use, understanding, evaluation, and creation of open access resources. Issues that are of concern to graduate students are also given some attention and central to these are the development of Electronic Thesis and Dissertation (ETD) programs. A chapter examines the library’s role in balancing greater access to graduate student work with the consequences of openness, such as concerns about book contracts and sales, plagiarism, and changes in scholarly research and production. The book concludes with issues surrounding open data and library services in critical data librarianship, including advocacy, preservation, and instruction. It is hoped that this volume, and the series in general, will be a valuable and exciting addition to the discussions and planning surrounding the future directions, services, and careers in the 21st-century academic library.

Information and Communication Technology in Organizations

Information and Communication Technology in Organizations
Author: Harry Bouwman
Publisher: SAGE
Total Pages: 244
Release: 2005-05
Genre: Business & Economics
ISBN: 9781412900904
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Presenting an overview of the most important factors that determine whether the application of ICT in organizations will succeed or fail, this text pays attention to technical, organizational and economic perspectives as well as examining psychological and user perspectives.

Indoor Wireless Communications

Indoor Wireless Communications
Author: Alejandro Aragón-Zavala
Publisher: John Wiley & Sons
Total Pages: 450
Release: 2017-09-05
Genre: Technology & Engineering
ISBN: 0470741163
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Indoor Wireless Communications: From Theory to Implementation provides an in-depth reference for design engineers, system planners and post graduate students interested in the vastly popular field of indoor wireless communications. It contains wireless applications and services for in-building scenarios and knowledge of key elements in the design and implementation of these systems. Technologies such as Wireless Local Area Networks, Bluetooth, ZigBee, Indoor Optical Communications, WiMAX, UMTS and GSM for indoor environments are fully explained and illustrated with examples. Antennas and propagation issues for in-building scenarios are also discussed, emphasizing models and antenna types specifically developed for indoor communications. An exhaustive survey on indoor wireless communication equipment is also presented, covering all available technologies including antennas, distribution systems, transceivers and base stations.

Communicating Projects

Communicating Projects
Author: Ann Pilkington
Publisher: Routledge
Total Pages: 194
Release: 2016-05-23
Genre: Business & Economics
ISBN: 1317163605
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Every programme and project manager knows that they need interaction and engagement to be truly effective, but their understanding of what good communication looks like can vary. All too often people are put into communication roles without the necessary skills or experience. Whilst there are many texts on public relations and an increasing number on internal/employee communication, programme and project communication spans a number of disciplines and has its own requirements. Communicating Projects gives programme and project communicators a framework for developing an effective strategy that goes well beyond inter-programme/project communication and looks at how to achieve behaviour change and even increase employee engagement through the process. The book follows a best practice model for communication strategy development and planning. The model is supplemented with vignettes that explore communication concepts in more detail (for example employee engagement, communication theory and persuasion). At the same time, the text follows the project lifecycle with the appropriate approaches for initiation, development and delivery stages outlined. If you accept the crucial role communication plays in securing project success then this book is a must-have guide for any project manager or anyone tasked with stakeholder engagement.

Blockchain Systems and Communication Networks: From Concepts to Implementation

Blockchain Systems and Communication Networks: From Concepts to Implementation
Author: Mubashir Husain Rehmani
Publisher: Springer Nature
Total Pages: 165
Release: 2021-05-19
Genre: Technology & Engineering
ISBN: 3030717887
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Download Blockchain Systems and Communication Networks: From Concepts to Implementation Book in PDF, ePub and Kindle

This book provides extensive insights on blockchain systems, starting from a historical perspective and moving towards building foundational knowledge, with focus on communication networks. It covers blockchain applications, algorithms, architectures, design and implementation, and security and privacy issues, providing the reader with a comprehensive overview. Further, it discusses blockchain systems and its integration to communication networks. The book includes hands-on, practical tutorials, self-assessment exercises, and review questions; tips and sample programs are also provided throughout. Complementary supporting material for instructors, including open source programming code for practical tutorials and exercises, is also available. The target audience includes graduate students, professionals, and researchers working in the areas of blockchain systems, distributed ledger technology, computer networks and communications, artificial intelligence, and cybersecurity.