Cognitive Effects Of Deceptive Advertising PDF Download
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Author | : Jef Richards |
Publisher | : Routledge |
Total Pages | : 259 |
Release | : 2013-12-16 |
Genre | : Language Arts & Disciplines |
ISBN | : 1135436940 |
Download Deceptive Advertising Book in PDF, ePub and Kindle
This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
Author | : Richard Jackson Harris |
Publisher | : Lawrence Erlbaum Associates |
Total Pages | : 344 |
Release | : 1983 |
Genre | : Business & Economics |
ISBN | : |
Download Information Processing Research in Advertising Book in PDF, ePub and Kindle
Author | : Jerry Corrie Olson |
Publisher | : |
Total Pages | : 42 |
Release | : 1977 |
Genre | : |
ISBN | : |
Download Cognitive Effects of Deceptive Advertising Book in PDF, ePub and Kindle
Author | : Jerry Corrie Olson |
Publisher | : |
Total Pages | : 34 |
Release | : 1976 |
Genre | : Consumers |
ISBN | : |
Download Cognitive and Behavioral Effects of Deceptive Advertising Book in PDF, ePub and Kindle
Author | : David M. Boush |
Publisher | : Routledge |
Total Pages | : 254 |
Release | : 2015-12-22 |
Genre | : Business & Economics |
ISBN | : 1136648682 |
Download Deception In The Marketplace Book in PDF, ePub and Kindle
This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers’ misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research. The authors explore these questions. What makes persuasive communications misleading and deceptive? How do marketing managers decide to prevent or practice deception in planning their campaigns? What skills must consumers acquire to effectively cope with marketers’ deception tactics? What does research tell us about how people detect, neutralize and resist misleading persuasion attempts? What does research suggest about how to teach marketplace deception protection skills to adolescents and adults? Chapters cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; prior research on how people cope with deceptiveness; the nature of marketplace deception protection skills; how people develop deception protection skills in adolescence and adulthood; prior research on teaching consumers marketplace deception protection skills; and societal issues such as regulatory frontiers, societal trust, and consumer education practices. This unique book is intended for scholars and researchers. It should be essential reading for upper level and graduate courses in consumer behavior, social psychology, communication, and marketing. Marketing practitioners and marketplace regulators will find it stimulating and authoritative, as will social scientists and educators who are concerned with consumer welfare.
Author | : Jef Richards |
Publisher | : Routledge |
Total Pages | : 246 |
Release | : 2013-12-16 |
Genre | : Social Science |
ISBN | : 1135437017 |
Download Deceptive Advertising Book in PDF, ePub and Kindle
This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
Author | : Enrique Bigne |
Publisher | : Springer Nature |
Total Pages | : 240 |
Release | : 2019-10-05 |
Genre | : Psychology |
ISBN | : 3658248785 |
Download Advances in Advertising Research X Book in PDF, ePub and Kindle
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia (Spain) in June 2018. The conference gathered more than 180 participants from over 27 countries all over the world.
Author | : Patricia Cafferata |
Publisher | : Free Press |
Total Pages | : 440 |
Release | : 1989 |
Genre | : Business & Economics |
ISBN | : |
Download Cognitive and Affective Responses to Advertising Book in PDF, ePub and Kindle
Practitioner's and academicians' views are integrated in this overview of current thought regarding consumers' cognitive and affective responses to advertising.
Author | : Management Association, Information Resources |
Publisher | : IGI Global |
Total Pages | : 1806 |
Release | : 2017-01-06 |
Genre | : Business & Economics |
ISBN | : 1522517944 |
Download Advertising and Branding: Concepts, Methodologies, Tools, and Applications Book in PDF, ePub and Kindle
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Author | : Anne Barnhill |
Publisher | : Oxford University Press |
Total Pages | : 640 |
Release | : 2018-01-08 |
Genre | : Philosophy |
ISBN | : 0190699248 |
Download The Oxford Handbook of Food Ethics Book in PDF, ePub and Kindle
Academic food ethics incorporates work from philosophy but also anthropology, economics, the environmental sciences and other natural sciences, geography, law, and sociology. Scholars from these fields have been producing work for decades on the food system, and on ethical, social, and policy issues connected to the food system. Yet in the last several years, there has been a notable increase in philosophical work on these issues-work that draws on multiple literatures within practical ethics, normative ethics and political philosophy. This handbook provides a sample of that philosophical work across multiple areas of food ethics: conventional agriculture and alternatives to it; animals; consumption; food justice; food politics; food workers; and, food and identity.