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Co-Create

Co-Create
Author: David Nour
Publisher: St. Martin's Press
Total Pages: 256
Release: 2017-05-09
Genre: Business & Economics
ISBN: 1250103037
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What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship they have built with you? Most important . . . is your company capable of setting aside a bit of its own self-interest to become part of dramatically more rewarding collaborative effort? That’s the provocative and ultimately earthshaking question David Nour poses. He argues that co-creation is a transformational journey that naturally leads to growth and evolution . . . because it gives birth to shared interests that dwarf anything that existed previously. In Co-Create, David Nour makes the case that co-creation leads to Market GravityTM, a force that attracts stakeholders to your business because they recognize that many others have also united their interests with yours. It’s the sense—backed by tangible metrics—that this is bigger than any of us imagined . . . except that you imagined precisely such an outcome. That’s the power of co-creation.

Co-Create

Co-Create
Author: David Nour
Publisher: St. Martin's Press
Total Pages: 305
Release: 2017-05-09
Genre: Business & Economics
ISBN: 1250103029
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The best-selling author of Relationship Economics discusses how leading companies are collaborating with their customers at every stage of new product and service development to create value and shows how to effectively execute this co-creation to ensure that your next offering is exactly what your customers were waiting for.

Co-Create

Co-Create
Author: Steve Martin
Publisher: Business Expert Press
Total Pages: 123
Release: 2017-06-21
Genre: Business & Economics
ISBN: 1631576283
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Successfully moving an organization forward is a complex task. Historically professional organizations, like the Project Management Institute, have done a fine job of providing best practices and technical tools to support project managers in the field. These tools will continue to be critical in the future. The opportunity now is to add to that body of knowledge by addressing, more completely, the human experience. In reviewing the literature, practitioners and academics alike have noted that committed teams play an important role in creating exceptional project outcomes. What has been missing is the connection between what’s known about employee engagement and commitment, from a general management perspective, and a practical method to integrate that knowledge with project management tools. This book will provide a comprehensive map for project managers to learn about the human experience during a project. It will present specific practices for generating commitment that can be easily incorporated by project managers. The Co-create Model presents a conceptual understanding and a method not currently found in the literature.

The Power of Co-Creation

The Power of Co-Creation
Author: Venkat Ramaswamy
Publisher: Simon and Schuster
Total Pages: 290
Release: 2010-10-05
Genre: Business & Economics
ISBN: 1439181063
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Apple embraced co-creation to enhance the speed and scope of its innovation, generat­ing over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning prod­uct lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a com­munity of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year. Co-creation involves redefining the way organizations engage individuals—customers, employees, suppliers, partners, and other stake­holders—bringing them into the process of value creation and engaging them in enriched experi­ences, in order to —formulate new breakthrough strategies —design compelling new products and services —transform management processes —lower risks and costs —increase market share, loyalty, and returns In this pathbreaking book, Venkat Ramaswamy (who coined the term co-creation with C. K. Prahalad) and Francis Gouillart, pioneers in working with com­panies to develop co-creation practices, show how every organization—from large corporation to small firm, and government agency to not-for-profit—can achieve “win more–win more” results with these methods. Based on extraordinary research and the authors’ hands-on experiences with successful projects in co-creation at dozens of the world’s most exciting organizations, The Power of Co-Creation illustrates with detailed examples from leading firms such as those above, as well as from Cisco, GlaxoSmithKline, Ama­zon, Jabil, Predica, Wacoal, Caja Navarra, and many others, how enterprises have used a wide range of “engagement platforms”—and how they have even restructured internal management processes—in order to harness the power of co-creation. As the authors’ wealth of examples make vividly clear, enterprises can no longer afford to view custom­ers and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value. Co-creation goes beyond the conventional “process view” of qual­ity, re-engineering, and lean thinking, and is the essential new mind-set and practice for boosting sus­tainable growth, productivity, and profits in the future.

Collective Wisdom

Collective Wisdom
Author: Katerina Cizek
Publisher: MIT Press
Total Pages: 397
Release: 2022-11-01
Genre: Social Science
ISBN: 0262369850
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How to co-create—and why: the emergence of media co-creation as a concept and as a practice grounded in equity and justice. Co-creation is everywhere: It’s how the internet was built; it generated massive prehistoric rock carvings; it powered the development of vaccines for COVID-19 in record time. Co-creation offers alternatives to the idea of the solitary author privileged by top-down media. But co-creation is easy to miss, as individuals often take credit for—and profit from—collective forms of authorship, erasing whole cultures and narratives as they do so. Collective Wisdom offers the first guide to co-creation as a concept and as a practice, tracing co-creation in a media-making that ranges from collaborative journalism to human–AI partnerships. Why co-create—and why now? The many coauthors, drawing on a remarkable array of professional and personal experience, focus on the radical, sustained practices of co-creating media within communities and with social movements. They explore the urgent need for co-creation across disciplines and organization, and the latest methods for collaborating with nonhuman systems in biology and technology. The idea of “collective intelligence” is not new, and has been applied to such disparate phenomena as decision making by consensus and hived insects. Collective wisdom goes further. With conceptual explanation and practical examples, this book shows that co-creation only becomes wise when it is grounded in equity and justice. With Coauthors Juanita Anderson, Maria Agui Carter, Detroit Narrative Agency, Thomas Allen Harris, Maori Karmael Holmes, Richard Lachman, Louis Massiah, Cara Mertes, Sara Rafsky, Michèle Stephenson, Amelia Winger-Bearskin, and Sarah Wolozin

The Future of Competition

The Future of Competition
Author: C. K. Prahalad
Publisher: Harvard Business Press
Total Pages: 272
Release: 2004-02-18
Genre: Business & Economics
ISBN: 1422160742
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In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a consequence, the evolving role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. Increasingly, individual customers interact with a network of firms and consumer communities to co-create value. No longer can firms autonomously create value. Neither is value embedded in products and services per se. Products are but an artifact around which compelling individual experiences are created. As a result, the focus of innovation will shift from products and services to experience environments that individuals can interact with to co-construct their own experiences. These personalized co-creation experiences are the source of unique value for consumers and companies alike. In this emerging opportunity space, companies must build new strategic capital—a new theory on how to compete. This book presents a detailed view of the new functional, organizational, infrastructure, and governance capabilities that will be required for competing on experiences and co-creating unique value.

Co-Creating Change

Co-Creating Change
Author: Jon Frederickson
Publisher: Bch Fulfillment & Distribution
Total Pages: 532
Release: 2013-05-27
Genre: Psychology
ISBN: 9780988378841
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Written for therapists, Co-Creating Change shows what to do to help "stuck" patients (those who resist the therapy process) let go of their resistance and self-defeating behaviors and willingly co-create a relationship for change instead. Co-Creating Change includes clinical vignettes that illustrate hundreds of therapeutic impasses taken from actual sessions, showing how to understand patients and how to intervene effectively. The book provides clear, systematic steps for assessing patients' needs and intervening to develop an effective relationship for change. Co-Creating Change presents an integrative theory that uses elements of behavior therapy, cognitive therapy, emotion-focused therapy, psychoanalysis, and mindfulness. This empirically validated treatment is effective with a wide range of patients.

Co-creating and Co-producing Research Evidence

Co-creating and Co-producing Research Evidence
Author: Dorothy Newbury-Birch
Publisher: Routledge
Total Pages: 170
Release: 2019-08-05
Genre: Medical
ISBN: 135126298X
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The importance of a strong evidence-base is widely recognised in contemporary health, social care and education practice, meaning that there is a real need for research which can be quickly and easily translated into real world situations. Research co-produced by practitioners and academics from early stages to end results can draw on each party’s knowledge and experience, in order to create high quality evidence that is relevant and appropriate to practice needs. This guide introduces the basics of co-producing research, looking at the evidence for co-produced research and outlining its theoretical underpinnings, as well as discussing barriers and facilitators to consider. It includes a practitioner perspective and an academic perspective on the benefits and challenges of co-produced research. The substantive chapters are each co-written by an academic and practitioner team and give examples of work carried out – and lessons learned – in public health, education and criminal justice settings. Key learning points are included throughout and drawn together to comprise a toolkit at the end of the book. This book teaches academics and practitioners more about how they can find practical evidence-based answers to complex questions.