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Classics and Commercials

Classics and Commercials
Author: Wilson Edmund (Auteur, Critique littéraire)
Publisher:
Total Pages: 534
Release: 1947
Genre:
ISBN:

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Classics and Commercials - A Literary Chronicle of the Forties

Classics and Commercials - A Literary Chronicle of the Forties
Author: Edmund Wilson
Publisher: Wilson Press
Total Pages: 544
Release: 2007-03
Genre: History
ISBN: 1406759112

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PREFACE. THE Author of this very practical treatise on Scotch Loch - Fishing desires clearly that it may be of use to all who had it. He does not pretend to have written anything new, but to have attempted to put what he has to say in as readable a form as possible. Everything in the way of the history and habits of fish has been studiously avoided, and technicalities have been used as sparingly as possible. The writing of this book has afforded him pleasure in his leisure moments, and that pleasure would be much increased if he knew that the perusal of it would create any bond of sympathy between himself and the angling community in general. This section is interleaved with blank shects for the readers notes. The Author need hardly say that any suggestions addressed to the case of the publishers, will meet with consideration in a future edition. We do not pretend to write or enlarge upon a new subject. Much has been said and written-and well said and written too on the art of fishing but loch-fishing has been rather looked upon as a second-rate performance, and to dispel this idea is one of the objects for which this present treatise has been written. Far be it from us to say anything against fishing, lawfully practised in any form but many pent up in our large towns will bear us out when me say that, on the whole, a days loch-fishing is the most convenient. One great matter is, that the loch-fisher is depend- ent on nothing but enough wind to curl the water, -and on a large loch it is very seldom that a dead calm prevails all day, -and can make his arrangements for a day, weeks beforehand whereas the stream- fisher is dependent for a good take on the state of the water and however pleasant and easy it may be for one living near the banks of a good trout stream or river, it is quite another matter to arrange for a days river-fishing, if one is looking forward to a holiday at a date some weeks ahead. Providence may favour the expectant angler with a good day, and the water in order but experience has taught most of us that the good days are in the minority, and that, as is the case with our rapid running streams, -such as many of our northern streams are, -the water is either too large or too small, unless, as previously remarked, you live near at hand, and can catch it at its best. A common belief in regard to loch-fishing is, that the tyro and the experienced angler have nearly the same chance in fishing, -the one from the stern and the other from the bow of the same boat. Of all the absurd beliefs as to loch-fishing, this is one of the most absurd. Try it. Give the tyro either end of the boat he likes give him a cast of ally flies he may fancy, or even a cast similar to those which a crack may be using and if he catches one for every three the other has, he may consider himself very lucky. Of course there are lochs where the fish are not abundant, and a beginner may come across as many as an older fisher but we speak of lochs where there are fish to be caught, and where each has a fair chance. Again, it is said that the boatman has as much to do with catching trout in a loch as the angler. Well, we dont deny that. In an untried loch it is necessary to have the guidance of a good boatman but the same argument holds good as to stream-fishing...


Classics and Commercials

Classics and Commercials
Author: Edmund Wilson
Publisher:
Total Pages: 0
Release: 1952
Genre:
ISBN:

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Classics and Commercials

Classics and Commercials
Author: Edmund Wilson
Publisher: Farrar, Straus and Giroux
Total Pages: 534
Release: 2019-11-12
Genre: Literary Criticism
ISBN: 0374600260

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Hey, Whipple, Squeeze This

Hey, Whipple, Squeeze This
Author: Luke Sullivan
Publisher: John Wiley & Sons
Total Pages: 451
Release: 2016-01-19
Genre: Business & Economics
ISBN: 1119164028

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The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.


Reflections on Commercial Life

Reflections on Commercial Life
Author: Patrick Murray
Publisher: Routledge
Total Pages: 501
Release: 2014-06-11
Genre: Social Science
ISBN: 1317973194

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Reflections on Commercial Life, an anthology of writings, from the ancient Greeks to contemporary thinkers, provides students, scholars, and general readers an opportunity to develop a more self-conscious and critical relationship to commercial life. Selections are drawn from seminal works of high intellectual and literary quality. Through an inquiry into history, nature, and outcomes, this volume offers the opportunity to explore, as never before, alternatives to modern commercial life.


The Triple Thinkers

The Triple Thinkers
Author: Edmund Wilson
Publisher:
Total Pages: 310
Release: 1938
Genre: Literature, Modern
ISBN:

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Read Me

Read Me
Author: Dwight Garner
Publisher: Ecco
Total Pages: 288
Release: 2010-01-01
Genre: Art
ISBN: 9780061572210

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Adult Piano Adventures Classics Book 2 - Symphony Themes, Opera Gems and Classical Favorites

Adult Piano Adventures Classics Book 2 - Symphony Themes, Opera Gems and Classical Favorites
Author: Nancy Faber
Publisher: Hal Leonard Corporation
Total Pages: 80
Release: 2017-05-01
Genre: Music
ISBN: 1616779195

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(Faber Piano Adventures ). In this inspiring collection, late-elementary to early-intermediate pianists will find appealing arrangements that advance skills while exploring masterworks of Western music. The famous orchestral, keyboard, and operatic repertoire here spans four periods of music history. In the Baroque & Classical section, discover the elegance of Bach, the beauty of Mozart and the passion of Beethoven. Through the pages of the Romantic & Impressionistic section, sample the lyricism of Chopin, the drama of Grieg, and the atmosphere of Debussy. May the melodies of these and many other composers open an enduring world of expression and sound.


Analyzing Music in Advertising

Analyzing Music in Advertising
Author: Nicolai Graakjaer
Publisher: Routledge
Total Pages: 179
Release: 2014-11-27
Genre: Business & Economics
ISBN: 1317671899

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The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.