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CIM Postgraduate Diploma Level

CIM Postgraduate Diploma Level
Author: BPP Learning Media
Publisher: BPP Publishing
Total Pages:
Release: 2012-06-01
Genre: Financial planners
ISBN: 9781445391601

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As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage.


CIM - Managing Corporate Reputation

CIM - Managing Corporate Reputation
Author: BPP Learning Media (Firm)
Publisher: BPP Publishing
Total Pages: 344
Release: 2010
Genre: Marketing
ISBN: 9780751789461

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CIM 10 Analysis and Decisions

CIM 10 Analysis and Decisions
Author: BPP Learning Media
Publisher: BPP Publishing
Total Pages: 302
Release: 2012-06-01
Genre: Financial planners
ISBN: 9781445391502

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As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage.


CIM Coursebook Strategic Marketing Decisions

CIM Coursebook Strategic Marketing Decisions
Author: Isobel Doole
Publisher: Routledge
Total Pages: 319
Release: 2012-05-23
Genre: Business & Economics
ISBN: 1136419365

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.


CIM 9 Emerging Themes

CIM 9 Emerging Themes
Author: BPP Learning Media
Publisher: BPP Publishing
Total Pages: 192
Release: 2012-06-01
Genre: Financial planners
ISBN: 9781445391496

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As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage.


Internal Marketing

Internal Marketing
Author: Pervaiz K. Ahmed
Publisher: Routledge
Total Pages: 320
Release: 2013-06-17
Genre: Business & Economics
ISBN: 1136394583

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A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.


Fashion Marketing: Contemporary Issues

Fashion Marketing: Contemporary Issues
Author: Tony Hines
Publisher: Routledge
Total Pages: 265
Release: 2012-10-12
Genre: Business & Economics
ISBN: 1136004262

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'Fashion Marketing' is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the world's largest and most global of industries. With international contributions from the UK, USA and China, 'Fashion Marketing' covers all of the key themes and issues of this area, including: * forecasting * sourcing * supply chain management (demand management) * new product development * design management * logistics * range planning * colour prediction * market testing * e-commerce * strategy Ideal for use on any undergraduate or postgraduate courses in Fashion, Textiles, Apparel and Retailing Management where there is a need to address the topic of fashion marketing, this book will also serve as a useful, informative and authoritative text for senior managers in the fashion marketing industries wanting to gain further understanding of current and future developments within the industry.